Where are you going? Nets and hundred-vision are mutually complementary

The main business of Chongqing's overseas companies is to operate the tourism chain system of "all-in-one". Chongqing Overseas, travel knowledgeable CEO tension said, in the capital level after cooperation, "business will also be discussed after."

It is reported that this is also the largest foreign investment to date, the official did not disclose the specific amount of investment, there is news that the overall transaction size or close to 500 million yuan.

Tension said: "For the moment, the tourism knowledgeable product suppliers and customer base and where most are not overlapping, the future synergy will be mainly embodied in the product library to build and sell together, will be 1+1 greater than 2 effect." ”

It is noteworthy that the purpose of the network is to make up for the short plate on the line and develop the O2O mode. And where to go. Whether the enterprise to cultivate its own O2O mode is not clear under the network investment line.

To be married by complementation

As an online tourism search platform to where the network has 4,190 travel agents website, more than 770,000 hotel resources, in addition to a number of suppliers on its platform to sell tourism holiday products. The company has more than 20,000 travel service providers. "One of the direction of future business cooperation between the two parties is to build a product library. The tension is looking to the future.

Product library In addition to build, but also to push together. The most knowledgeable tourist source is the unit and not accustomed to the internet consumption of middle-aged and old people, and where to go to the network terminal customers do not have much intersection, the two sides after cooperation, the product library has been more promotion channels.

The data published by the travel company is, in 2013, its 2,800 stores nationwide, the group of 2 million, turnover of 2 billion yuan; in 2014, there were 3,500 stores in the country, the number of visitors 2.8 million, the turnover of 3 billion yuan. Where are you going? NET 2013 year income 850 million, 2014 years ago three quarter respectively is 340 million yuan, 400 million yuan, 500 million yuan.

In addition, the travel of all knowledgeable and where to network complementary business is "package tour." Travel 90% of the volume of transactions from the package tour, air tickets, hotels and other sales ratio of single goods is very low. Where to go. In contrast, its main income comes from air tickets and hotels, and package tour products are not the main source of revenue for the web.

Where to go? Network to the media said that investment in tourism knowledgeable, will be integrated supply chain resources, sharing with the group tour, free travel products, and air tickets, hotels and other individual services inventory.

"The product library will be the core content on line or offline." "The tension shows that the travel know-it-all and where to go the web is not the way Taobao platform." "We have such a tourism product platform, not only to provide platform services, but also to guide the physical stores and online stores to sell what kind of products." ”

"In the official introduction to where the net before, the travel know-it-all with Ctrip, the same process, the cattle have had contact, explore how to do o2o direction." "Tension said that the direction of the industry development is the Internet tourism companies want to invest in physical stores, offline enterprises want to invest in the Internet model."

Ctrip has also been investing in some of the offline travel agencies, plus travel knowledgeable this year with Ctrip has launched a number of business alliances, the industry has speculated that Ctrip will invest in travel, but the final investment is to where the net. Tension explanation, where to go the network is more determined, faster.

O2O's efforts

According to where to go to the latest earnings report, the third quarter of 2014, to where net revenue of 501.1 million yuan, an increase of 107.8%, net loss of 566.2 million yuan, compared with the same period last year, the net loss of 48.8 million yuan and the net loss in the previous quarter of 421.6 million yuan continued to expand.

The original online business has begun to make money, but encountered where to network, passers-by cattle these few willing to lose money of the Internet tourism Enterprises, Ctrip to protect market position, but also have to increase the promotion efforts, sacrificing performance. Ctrip's third-quarter revenue was 2.1 billion yuan (about $347 million), up 38% from a year earlier, with a net worth of 217 million yuan (about 35 million dollars), down 42% from a year earlier.

However, offline enterprises, although the pace of development than online enterprises, but not too much loss of pressure. By 2013, the travel industry had realized half of its stores were profitable and the overall loss had been reduced to more than 30 million yuan. Travel know the cost of money in fact 1/3 is shareholder capital, the rest of the money is not bank loans, but rely on industry habits and channel advantages, the customer's liabilities.

Tension said, originally want to control costs, let the company in half of the profit based on the overall loss, but see the Internet enterprises are happy rodeo, he also changed the strategy, continue to sacrifice performance to improve their industry status.

The current advantage of travel is in physical stores, but physical stores are the biggest hit by the internet. Tension put forward, must let the store to the Internet to find more customers, take O2O road.

In fact, in the 2012, the travel company began to develop on-line business, through the online mall, micro-letter mall, Mobile Mall, mobile phone app and third party platform to develop online sales channels. 2014 main "mobile End", August 19 launched for mobile terminal "palm travel".

In the increase of online investment in the transformation of O2O business model at the same time, tourism and a few major online companies to promote the platform of the simultaneous opening: At the end of the sale, according to the Internet mode all open. As long as you want to sell the product of the travel know-it-all, sign an agreement to use the terminal, but not to open a shop to join; in the supplier chain, all knowledgeable release the non-package tourism products access channel, air tickets, hotels, tickets, and even tourism real estate and tourism products can be sold through the

The business model of the knowledgeable travel, like where to go to the net, has been platform, its development O2O space will be subject to where the network of the clamp, it is difficult to determine the conclusion.

"Now we can only confirm where to go the net is strategic investor, do not know whether it will seek holding." "But the tension insists that where to go with the network cooperation is both sides together in the road of O2O."