Where customers buy the first moment behind: vertical electric dealers burn money to change the flow of unsustainable

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The newspaper (reporter Xue Sodongdong) yesterday, the Electricity merchant website any customer sincerity product announces, by the cash adds the stock the form wholly-owned purchase vertical electricity commodity card first, the latter valuation is the renminbi million yuan level. After the completion of the acquisition will become the first brand of Van, while continuing to the initial operation and management team. Every guest CEO aged said that the acquisition is also based on the first-time CEO Xu Xiaohui and its team recognition, in the future will also seek more brand acquisition.

Data show that Xu Xiaohui has served in Yahoo, Jinshan and other companies, and held an important position, during 2009-2010 as a customer-prudential Assistant President of the post, has been operating all the time to operate a guest spokesperson project, responsible for Han, Dan Advertising film Creative production and promotion work. "Where the object" was once popular on the internet, become a classic network marketing cases, for every guest at that time the high-speed growth made a contribution. First-time site online 2 years, the annual sales reached tens of millions of yuan level, in the vertical category of brand electric dealers have a considerable influence and representativeness. Yesterday Xu Xiaohui in micro-blog said, all kinds of rumors can finally settle, 2.5 entrepreneurial process, imitation if a ups and downs of the trek.

Since last year, there has been news of the early days are seeking buyers, the early last month announced the move warehouse announcement, since February 28, 2012 stopped orders and shipments, which means that both sides began to merge after the merger. For the acquisition, aging is that the idea is the same as the two sides to reach the same key, the first and every customer to do the people fashion brand positioning, at the same time in the product style can form complementary, to provide consumers with a richer fashion experience.

The vertical electric trader faces the dilemma

It is understood that the initial positioning of the minority clothing line, take the "small fresh" route, pricing is a medium level. After the initial acquisition of the formal purchase, clothing vertical electric business enterprises face the dilemma remains. E-commerce Observer Ruzenwang said that the company's clothing brand at present only customers and dream Bazaar still have influence, the other basic disappeared.

Since the end of last year, the domestic vertical electric business industry has been bad news, including Massamasso, first-time and other news of the sale. Some insiders pointed out that the vertical electric dealers to burn money to change the flow of the model in the current market environment, while the high cost of marketing operations, market share has been constantly eroded by the integrated platform, the day the vertical electric trader is still not better, the industry will have more mergers and acquisitions.