Where customers buy the initial stage of vertical electric operators also show the trend of the platform

Oriental Network March 7 News: March 4, where the official announcement of the goods, in cash plus stock in the form of a wholly-owned acquisition of vertical electricity commodity brand, the first time the team will be merged into the van. According to Fank, the acquisition amount and initial sales are tens of millions of dollars. Every guest founder and CEO aged said, the first time will become the first brand of every guest, while continuing to be the first to carve out the team operation and Management. 2013 will be a year of great development in the company's history, where customers will also seek more brand acquisitions.

This acquisition, can be seen as the first time CEO Xu Xiaohui return. Xu Xiaohui has served in Yahoo, Jinshan and other companies, and held an important position, during 2009-2010 as a customer-prudential Assistant President of the post, has been operating all the time to operate a guest spokesperson project, is responsible for Han, Dan Advertising film Creative production and promotion work. "Where the object" was once popular on the internet, become a classic network marketing cases, for every guest at that time the high-speed growth made a contribution. Since then, he has a unique fresh literary style, the creation of a slow life apparel brand, the first time advocated by the spirit of literature and art, Brand Spirit is also the same with every customer.

Profit is still a chronic disease

Acquisition Core in funds

The profit problem of E-commerce website is the inherent "stubborn disease" on the day of its birth, in the past two years, the so-called "electric quotient bubble" has been punctured step by step, especially in the field of vertical electric business, after the wantonly "burning money" still failed to achieve the "market for profit" goal. At the same time, market share is the power of the company's life, so in 2012, due to the characteristics of the vertical electric business, in the price war in the electricity quotient is unable to parry, the cotton network of capital chain fracture, mother and child brand "red children" by Suning acquisition became a benchmark event.

Although the BoE has just announced a new round of 800 million dollars in financing, but this is only one case in the field of electrical business. The problems of the power suppliers, especially the vertical electric dealers, have become a problem to be solved urgently. Vertical electric dealers rely solely on brand and marketing, even if the first time such a tens sales, it is difficult to compete in the domestic electric business environment to stand out. The capital struggle of the vertical electric dealer has returned to the commercial most primitive capital competition state from the financing ability. Where did the money come from when asked where the buyer's purchase came from? Are there any new VCs? "Cash is plentiful and there is no financing plan," said the guest.

The trend of electric business platform

The same with the vertical electric dealer.

Alibaba began to pursue platform strategy, Liu also repeatedly stressed to platform for operation, Suning appliances (002024, shares bar) renamed Suningyun Business at the same time Jindong also put forward the "Shop + Dealer + retail service Provider" mode, in fact, is also a large platform concept. In the trend of the electric business platform, the purchase of this may be in compliance with the platform of this trend. Where the customer clearly said, "Do not rule out in the future, where the customer-prudential products of the star product line will be independent of the brand may be a customer." "Hao