Where customers make "fashion money" announced vigorously enter the female market

January 21, where the goods announced the main "concise" and "sweet" new fashion women on line, a basic style, through rapid response and fashion to impress women consumers, this is the 2013 where customers to promote brand fashion, try fast fashion mode of a breakthrough.

For fashionable women's clothing, where the basic section of the general style, in the style of clothing, but walk up more high street fashion brand favored urban fashion style, the main "concise" and "sweet" and fashion a step closer. In the supply chain system, where customers insist on a small number of fast fashion strategy, to strive for the minimum quantity, so fast, 10 days to 15 days to complete from product development to product online sales of the entire process. It is understood that every guest fashion women's suppliers from the domestic well-known women's foundry enterprises, the latter for H&m, ZARA, Ling Group, such as Brand OEM.

Every customer prudential product CEO aged in 2012, the core of brand spirit is fashion, high cost performance and service. Where customers adhere to do their own brand, focus on the field of apparel. "This new fashion dress, is the best interpretation of the fast fashion line." Through rapid response to reduce risk, control capacity to ensure gross margin, resulting in a burst, quick turn. "Where the customer related product owner said." In 2012, visitors introduced a large number of young design talent, and in the second half of 2012, the Flannel War results. Long-term attention to clothing business of the Tide network editor Yeqi that, where customers introduce fashionable women to meet the female consumers more matching and color needs, but also in order to strengthen the customers in the minds of consumers in the fashion degree. In addition, he said the introduction of fashion ladies will help everyone to improve their customer unit price, which is similar to the brand of clothing brands or different types of clothing styles.

Every guest fashion women's head explained that the new product hopes for those in the first line, second-tier cities, aged 18 to 28 years old and the young group, to provide more trendy clothing collocation, "they are familiar with the network media, have a certain consumption concept and economic ability." The preference of the current street-beat craze and the Japanese-Korean style determines the simplicity and sweetness of our product positioning. ”

On the line of fashion women, Aging gave great expectations, he said in the company's internal management meeting: "Where the customer is not only to do in the basic paragraph and Uniqlo to match, in fashion women must also learn from Zara." These two brands are proprietary channels, adhere to cost-effective, where customers can provide such soil. "In addition, the customer internal staff also said that the female consumer market is very large, now every customer's list has reached about 200 yuan, female consumers contribute more than half."