Where did the net go into an eventful

Where to go the net seems to go into eventful. Taobao has just been accused of issuing a "ban" to the agents, and now many large OTA (online travel agents) collectively "off the shelf."

Yesterday from the global reservation network hrs "2013 Global Business Travel Forum" on the learned, due to where to pay price increases, change the mode of trading, Art Dragon, Mango, the same process and so on recently suspended and where to cooperate.

The industry pointed out that, once stop with the big OTA cooperation, that as the search price platform to go where will lose a lot of resources, and where to take the risk of steep price increases, it is evident that the online tourism profit battle has become increasingly white-hot.

Where to meet the "next door"

With Ctrip, art dragon This kind of direct online sales hotel ticket Ota different, where to go is the hotel ticket booking search rate site, the model is the customer login to where to compare the search, such as search related hotels, where will be listed art dragon, Mango, the same process, where to live, such as the cooperation OTA sales of the hotel price, Customers click and link to the relevant OTA to make a reservation as needed.

But the reporter log in these days where to search some popular hotel information found, art dragon, Mango, the same way, live where Ota basically did not appear in the list, only some obscure small OTA. In the past, as long as the search for hot hotels, the well-known OTA must be listed and ranked in front.

Yesterday, the reporter rang the art dragon, Mango and the same journey after learned that, just days ago, the three OTA has been suspended and where to cooperate, three of the hotel products have been from where to the shelves, so customers can not go to where to search for art dragon, Mango and the same process of product information. Some industry sources said that where to live also suspended and where to cooperate.

Where are you going? Yesterday said that there is indeed a part of OTA and its suspension of cooperation, where to go now with these OTA negotiations, hope that both sides can find a balance between the resumption of cooperation. Where to go also said, in addition to Ota, where to also with the hotel group, hotel direct sales, including more than 20,000 partners to maintain cooperative relations, so the impact will not be too big.

Scramble for Customer resources

Why do many OTA groups "blocked" where?

"In the end, it's about the interests, where the original pattern is that all booking transactions do not take place on the platform, but customers go to where to link to art dragon, Mango and other related OTA after trading." But now it's different, where to go. A TTS (to talsolution) online trading system is introduced, which allows customers to make reservations directly to the network, complete the entire process of filling out personal booking information, payment transactions, and then where to provide transactions and amounts to the corresponding OTA, This is equivalent to the original OTA customer information, transaction information and so on where to go in the system, vying for OTA's customer resources. "One of the OTA managers who has just stopped cooperating is complaining," he said.

In addition, the cost of the big OTA group is also the main reason for where to go. "Where to charge a variety of charges, including the click Charges, according to sales charges, and so on, where recently to ask to raise the relevant fees, to know that now the major Ota are playing a price war, the profit is getting thinner, at this time to where to raise charges, it is difficult to accept." Mango Network related Responsible person told the reporter.

Industry sources have revealed where to go this time for OTA fees rose as much as 40% or more. Where to go. Such a rise in prices is also derived from the TTS trading system, which strengthens the customer's stickiness to where to go and where the trading control is going.

In this respect, where to go did not disclose the increase in data, but said that the activation of TTS trading system is to protect the financial security of consumers, hotel agents are returning to the consumer to provide price concessions, but still have a lot of problems, such as the extraction of the existing layer of obstacles. Where to go often receive consumer-related complaints, in line with the first principle of consumer interests, where to encourage hotel agents to join to where to go to the trading platform, consumer reservations and follow-up services unified monitoring.

According to the data of the iris consultation, as of the fourth quarter of 2012, China's online tourism OTA market revenue share showed that Ctrip 46.9% of the ratio is located in the absolute leading position, Art Dragon, with the network, the number of 8.1%, 5.8% and 3.4% of the market share in the second camp, Teng Bang International, Mango nets are located in the following. Each OTA hit prices after the post-war collective decline in profits, now micro-bo, micro-letter and other social media also affect business hotel reservations, more cut OTA profits, so the momentum, where to pay price increases and competition for customer transaction resources naturally difficult to be accepted by large OTA.

"For consumers, directly where to trade may be convenient, but for OTA lost the customer information resources, and could have their own direct settlement orders, now have to wait where to go before the transaction and then where to settle, equal to the flow of more than the process and the risk of the account, plus where the big price increases, Then they have a better trading system of large OTA is certainly unwilling to cooperate. For some small Ota, which lacks a perfect trading system, the TTS trading system is helpful, which may also be why small OTA is willing to continue to cooperate. As a search platform, where to go must attach importance to the cooperation with the large OTA, because there is no large OTA product Information search network business is incomplete. "Huamei chief knowledge expert Chang said.