Where do urban white-collar workers go in their spare time?

Absrtact: Where do urban white-collar workers go in their spare time? More and more white-collar workers choose to learn cooking, or to learn the piano, to participate in yoga classes. Their leisure life has become a big cake in the eyes of merchants, and more and more street ads sell to you.

Where do urban white-collar workers go in their spare time? More and more white-collar workers choose to learn cooking, or to learn the piano, to participate in yoga classes. Their leisure life has become a big cake in the eyes of businessmen, more and more street ads to you to sell these high-grade private teaching classroom, but for consumers, private teaching class in the end which strong, but no one to provide a satisfactory response.

Heating is an educational and training platform that helps private institutions or mentors and trainees to achieve docking. According to the characteristics of urban white-collar, the platform of institutions and personal instructors mainly to fitness, baking, beauty makeup, music-oriented, operating mode and foreign private education platform wyzant similar, for these training instructors to provide curriculum scheduling tools, CRM and payment tools (Payment function has not been launched).

When a user enters a heating platform, it is possible to identify areas of interest by customizing the label, such as the sweet category in cooking, the yoga class in motion. According to your label, the system will recommend a course that matches your interests in the course section. You can also focus on the talent and friends and learn about the courses they are interested in.

And when you're interested in a course, you can see the time and place they are held, as well as the course process and the teacher's information, students click to participate, fill in the personal information to register directly, but also can invite friends to participate in the platform, or through micro-blog, micro-letter sharing links to interested people around. In addition, heating also through the phone calendar with the notification function to help students do not miss each study.

At present, the private institutions settled for heating are carefully screened by heating, and some courses are open to free experience classes. Users can choose whether to enroll in a long-term course after the experience and tell you exactly which one is the "private classroom." And for businesses, willing to settle in heating mainly from their management and promotion of the internet demand. The current online business management and promotion methods are more traditional, businesses can provide course scheduling tools, CRM and payment tools, in addition, heating also help them to develop Internet outreach programs, for some lack of space for private teachers to help them find resources.

Help teachers and students quickly butt the project we have reported before, such as the breakthrough in the field of K12 and the whole platform with whom to learn. Heating for the target user's positioning is very accurate, that is, those urban white-collar workers, especially female white-collar workers, they do is a more vertical area. However, to help students and teachers docking is a very focus on the line of the field, in the future how to access the one or two-line city of private education resources and promotion, they must solve the problem.

At present, heating only covers the Guangzhou area, product opening a week has been online more than 500 private training institutions and individuals, providing more than 130 courses.