Where do you buy the clothes in the video? Graymatics can tell you!

With the increasingly fierce advertising competition, how to achieve accurate and efficient delivery is a problem many companies have been thinking. A start-up company called Graymatics has a shocking product identification technology. The company has developed a software that automatically identifies products, and users are interested in a product while they are watching video or viewing pictures, and they can get information precisely by clicking on a target. The product not only facilitates online purchases, but is also seen as an advertising revenue booster for content creators and content publishing platforms (Facebook, YouTube, etc.).

For the online video industry, even if they embed objectionable advertising, they are not putting advertising revenue to the extreme. Improving advertising is important for the industry as a few young startups like Graymatics are exploring the solution. With the graymatics recognition technology, video-sharing companies can make more accurate ads based on content, thus gaining higher advertising revenue. In addition, this technology can improve the user experience, because the user can be interested in the product to direct inquiries, and those unrelated ads will even disappear from their own eyes.

Last week the company showcased its products at an entrepreneurial convention in Santa Clara, California. By using the software, the company's executives quickly identified the product from videos and pictures. After the match, the software also shows the online retail store product connection.

The software, for example, successfully identified the sunglasses worn by stars Brad Pitt and Angelina Jolie in a news report and found the same style in Amazon. It is also very simple to operate, the user can only use the mouse to get the appropriate connection.

Graymatics is not the only start-up that provides this identification service, but its business development director, Michael Scolari, thinks his company is more advantageous. Because other companies need to manually enter some data and can only handle static pictures. And Graymatics Company's software uses computer vision and machine imitation learning technology, it can completely achieve automation, but also can identify the product inside the video.

The software is recognized and learned by scanning product images on the Internet. It can identify objects from video or image, and use the corresponding algorithm to divide objects into more than 20 attributes (color, shape, material, etc.). When the user uses it, it automatically matches the latest data in the database and gives the corresponding results.

David Hagan, chief executive of Boingo Wireless, had a very high opinion of the software at the venture-capital conference as a promising technology. He believes that the key to the success of the software is the accuracy of recognition and matching.

J.K Aggarwal, a computer vision researcher at the University of Texas, said he was optimistic. He points out that Graymatics's software uses techniques similar to facial recognition, and facial recognition has matured. Product identification technology can be further improved through existing technologies.

The company has now acquired seed investment from Prime Minister's Office (Singapore) and Citrix Bae. In addition, the Spanish video website Metatube has signed a corresponding cooperation agreement with them.

Via:technologyreview

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