Where does social media go? Platform determines the future of Weibo marketing

The Silicon Valley Network news social media development is hot, more and more enterprises test water Micro bo marketing, short 140 words of micro Bo also created a lot of marketing myths. However, the myth is a minority, for still in the exploration and testing stage of micro-bo marketing, many enterprises still feel more laborious, did not find the trick. Although the Internet is full of a variety of micro-blog marketing skills, there are some success stories, but the experience is always someone else, if the use of bad, often counterproductive.


so, how to make enterprise easy to use microblogging marketing? In the current stage, the microblogging platform's own service role more practical significance, do a good job of three steps will be to help enterprises to successfully tap the key to the marketing door.


　　


first is to establish the image is very important. Whether traditional marketing or new media marketing, good corporate image is always a prerequisite for marketing. How to establish a good image on Weibo has become a problem for many enterprises to think about. In this respect, Sina Weibo and Tencent Weibo have provided rich personalized page display function for enterprises. And Sina Weibo Enterprise version is different, Tencent Micro-bo Enterprise Micro-space unique virtual authentication function is its biggest bright spot.


　　


is followed by targeted targeting of precision users. After the image is set up, and users have a good interaction, Word-of-mouth naturally formed. However, Weibo users are very large, all the interaction is not realistic, but also harassment to other users, can find the target users can be more than half the effort. Positioning accurate users must rely on the platform of large data mining, no doubt this is Tencent's strengths. The new online Tencent micro-blog Enterprise Micro-space very good use of large data to avoid the non-valid users are harassed. In the Enterprise micro-space backstage, the enterprise may through the real-time consultation, the coupon broadcast, the customer information tracking, the Letters Assistant entire service, effectively precipitates the user, the excavation later value. Which, letters Assistant can be based on sex, age and geographical selection of conditions, and accurate users have a positive interaction; real-time consultation can form a "precise guidance", when users are attracted by enterprise information content, so that it can be the first time through the QQ way to get communication, so that enterprises reduce user churn, stimulate consumption Customer information tracking can also be real-time attention to every message of the enterprise, each short chain reading interaction, to assist the product optimization and adjustment.


　　


the last point is that small investment can produce a big return. Input and output is not directly proportional to this is the current micro-bo marketing A major drawback, spent a great effort in exchange for is not the ideal return, or even be infamy, is not worth it. Tencent Micro-blog Enterprise Micro-space specifically for small and medium-sized enterprises in the capital, experience and other difficulties in the introduction of solutions, so that small investment also has a big return.





to do new media marketing, not only is the business, can provide a good platform for enterprises, so that more enterprises in the marketing campaign to stand out, this is the key to the success of Weibo platform. In the micro-Bo marketing war intensified today, with 540 million registered users of Tencent Weibo, to create a service-focused enterprise micro-space, has undoubtedly become a business easy access to micro-BO marketing green channel.


　　


Tencent micro-blog Enterprise Micro-space is already two years old, and its one-stop service has been the trust and support of many enterprises. Beta in July 2011 just on the line, there are Nike, GM, Coca-Cola and other nearly hundred well-known enterprises stationed. Then last July's revision, and then to the recent new upgrade, Tencent Weibo constantly improve user demand, continuous exploration of "precision", "smart" business model. As more companies use micro-space, the new era of micro-marketing has come. (Jay Wen)