Where does Taiwan's IT companies lose: the lack of brand image

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This is destined to be a topic from many years ago, such as The Notebook is also in the propaganda breakthrough million, such as Zhongguancun is also very prosperous, such as at that time, Foxconn for second-rate school students to abandon the job resume side ...

and seasons, Taiwan's IT companies have no movement, whether it is the giant lion Asus, or the sponsorship of the Olympic Games to emulate Samsung's Acer, or to create a Andro HTC, or the early failure of BenQ, or the frequent jump of Foxconn, there is no sound, what exactly is this?

After hindsight, everyone can be, but this does not mean that the failure of Taiwan's IT companies is boring meaningless, after all, these companies have also been the peak, do not say arrogant, is also subject to Zhongxingpengyue general treatment. Well, in my humble opinion, I think the problem of Taiwan IT companies is mainly in these aspects ...

1, too dependent on upstream enterprises

For Taiwan IT companies, many of them are under the wing of Wintel, every time Microsoft updates the operating system, Intel will also introduce new hardware, so consumers are scrambling to upgrade the computer, people feel well-deserved. And when the mobile Internet arrives, the desktop's performance needs have been basically satisfied, users do not have much power to upgrade the computer, and enterprises can only through repeated price to eat.

In the press conference of Taiwanese companies, the representatives of upstream enterprises will often speak to introduce their roadmap, and also express how this trend will affect consumers and the enterprise. But just a year or two ago, Intel pushed its own hyper-book, and Microsoft also pushed its Windows 8 system, the result is not ideal, and Taiwanese companies can only continue to endure the lonely cold night, in mobile internet equipment business Carnival of this era.

2, no promotion of brand image

Taiwan and South Korea, formerly one of the Asian dragons, but Taiwan is about pragmatic manufacturing and innovation, to do the global IT industry chain stable and reliable, and Samsung wants to win consumers, and constantly improve their brand value.

In people never have TV to have a TV, no mobile phone to have a mobile phone, no notebook to have a notebook, people are pursuing a brand, a symbol, this is the inevitable choice of consumers. But Taiwan enterprises are mainly to meet the consumers do not have the process, but not in the brand to put too much thought and cost, so that users of their products can only get the use value of products, but can not get the value-added products, money may not be less flowers. Everyone more value beautiful leather shoes, and socks missed a hole and what is it, others can not see, see the said oneself simple and good.

3, do not know the needs of users, marketing inflexible

What do people need most? Look at our neighbors South Korea, its most famous products have many, cosmetic, cosmetics, clothing, as well as fashion IT products. These are related to the United States, and beauty of the heart, people have. In such a pursuit of a beautiful country, it products are naturally beautiful, and Taiwan is far from the ultimate pursuit of extreme beauty of the cultural character.

We look at entertainment, South Korean dance, Korean TV dramas, Korean music, Korean variety show, are very contagious, Taiwan seems to be able to remember only one language class program. Taiwan enterprises for the topic, hot spots of inattention, can't keep up with the rapid pace of the times, it can only be forgotten by consumers.

Look at the Twitter 24-hour chart and know that it's a topic time, topic as a kind of talk about, become our daily boring life of the dispensing, people each day in their own absorption of a large number of topics at the same time, but also in QQ, micro-bo, micro-letter with people to share and discuss, ignore this enterprise how can attract everyone's attention?

Perhaps we still blame them, because compared with their opponents, they are very weak, in research and development, advertising and so on, it is difficult to compare with Samsung, Apple. Perhaps by merging and restructuring, Taiwanese companies can develop one or two stronger companies, but in many of the most core technologies, they are still too weak to catch up. In other words, the best thing is to get a share of the consumer market from Samsung, but Samsung is already ahead and running.

Alternatively, Taiwanese companies can develop a new product line and create barriers, such as what Japan does in the field of digital cameras, to get a foothold. In short, only on the motherboard engraved on their own logo, then consumers will never know the enterprise, Taiwan enterprises that change.