Where does the customer open? "Sudden death" of the third class of electric dealers

Every guest is my favorite domestic brand, and not limited to http://www.aliyun.com/zixun/aggregation/21302.html "> Electric business field."

Or in the BFC work often and around a bunch of friends to do PR more than once expressed to every guest this brand appreciation, and for the old pass words-China electric business has three kinds of models, Taobao, Jingdong and van.

The reason for liking the guest is very simple, because it is a brand with "thought", rather than an electric dealer is not a platform; Every guest is the most likely to become a fast fashion of light brands, there is a sense of design, cheap enough, and enough creative advertising, all of the former guests in the electricity quotient appear very literary and artistic, this is a possible "proud jiao" Brand.

Just, the story behind is not what we look forward to, where the customer has not become the imagination of the fast fashion brand, and his peers have experienced a bubble and crisis-the peak of the bubble when all customers across the platform, ah, aging himself also said that a mop of the van is not a good fan, but also experienced an IPO caused by the financial crisis.

All of these experiences have led to a gradual dissipation of the light from the brand.

Every guest once most likes to tell the designer story has not, the splendid advertisement and the propaganda also did not have, as far as the legendary brand premium, is mirrors like the past the fable.

A story-telling internet age brand is so "all".

If you look back on the rapid rise of every guest, you have to mention a history of the name "PPG."

This is an electric dealer who has been in the limelight, or the clothing brand, its rise and collapse are so legendary; inadvertently, through the magazine ads and the internet, PPG became a star-level brand-and PPG let a lot, in the mall and store between the rotten brand and high price scare away, Or a lot of men in the action yuan carrying black bags with Taobao shopkeepers have found another option--at that time, foreign fast brands and Uniqlo are not as common as they are now. So, PPG Fire, and with a rumor of arrears, PPG hung up-

Afterwards many people are reconsidering, but, the domestic clothing brand's bad Day has come, that once the whole hour good name television makes two rounds big advertisement to sell the clothes the Wanle "Happy Day" finally passed.

With the rapid brand to kill into China and the popularity of the electricity business, a lot of people's consumption has been changed--more cost-effective and brand good fast fashion has become the mainstream consumption is sought after; well, from my personal point of view, buy clothes what does not need a headache, on those several brands, dressed comfortable on the OK.

Every guest in this background quite some sharp stand out, remember it once told the story? To overcome PPG's mistake, once sold the book of Old to E-commerce injected a bit of literary temperament, so every guest this brand with Han Li Yuchun quickly become another Star class products-

The story here seems to have a twist, if it's a personal look, where customers should pay more attention to products, from design to quality, and should even consider like Uniqlo to open a big brand image shop--until now there seems to be no one in the fast fashion brand, this should be the only way for the star to grow up for the big stars.

In the later story, we all know that the IPO failed to reflect on the old-and then the cat renamed the Beijing East Hurricane Suning pursuit and so on.

The electric dealer has become two kinds of models again, the day cat and the Amazon-Amazon also has the platform, also has its star product, but unfortunately, every guest is being forgotten, the marginalization.

Old said every guest to open, because eat the sweetness of the first moment, is ah, can dip in the first moment of the flow of passengers, Amoy brand can be stained with the flow of the light, every customer's own light where? Brand or platform? It may not really matter, making money is of course more important--but the fun story of making money needs to be told, should not be so abandoned, the failure to IPO should not be the reason for denying "Fast brand", really.

Brand, successful business, all need to have a good story. Every guest's good story seems to be finished.

Back to the title, the personal favorite fan suddenly died, but this is not necessarily the end of the story, perhaps the story can be more beautiful, but I may not be able to realize my first time in every customer active consumption.

Original initial micro-letter public account: Onlookers kan technology