Where does the electrical business change?

Social electronic commerce and O2O mode are two major transformation explorations

Wen/Shanyun

Since 2011, China's E-commerce has been considered in the winter. It's time for the electrical business to change.

Three major problems in the industry

At present, e-commerce industry is confronted with the problems of three aspects, such as lack of innovation in business model, homogenization of products and vicious price war. But it boils down to just one point: all e-commerce businesses are not profitable.

There are few innovative business models for E-commerce sites in China, most of which rely on traditional "selling" profits. Since it is relying on the sale of products as a profit model, it is natural to let their own web site "product complete", which is also the electric business enterprises have expanded the field of business reasons.

When Jingdong began selling books, when the computer began to sell, both sides in order to compete for users can only in the price of the fuss. But the frequent, vicious price war, continue to squeeze the original because of the construction of logistics and led to very low profits.

Price wars destroy the entire industry, not price war on their own enterprises will be eliminated by the market, in the existing electricity quotient system and ideas, the entire industry into a dead end. E-commerce needs to be transformed, the direction of transformation is many, currently is favored by most people mainly two: social E-commerce and O2O mode.

Social e-commerce

The so-called social E-commerce, is to focus on, sharing, communication, discussion, interaction and other social elements applied to the transaction process of E-commerce.

The profit model of e-commerce website is relatively clear, but lacks the stickiness of users; SNS website has a large number of stable user groups, but there has been no clear profit model, so social e-commerce has become possible.

84.7% of users are willing to continue to use social shopping sites, with 72.9% of users gradually increasing their use of the site's functionality, according to research by Eric. This shows that the social shopping site has gradually been recognized by users, the future users continue to use a strong will.

O2O mode

O2O is online to Offline, that is, online trading mode, will be offline business and online trading together.

The recent 1th store launched offline virtual "unlimited number 1th" is for the O2O mode of an attempt. The consumer uses the mobile phone to scan the subway station to display the commodity the two-dimensional code, may purchase the corresponding commodity directly. According to relevant data, 2011 China O2O Market transaction size reached 56.2 billion yuan.

Now the situation is that the business model meets the needs of large and medium-sized enterprises online sales, but for more offline parts of the merchants are not, O2O mode to solve the problem. As Analysys analyst Meng said, "O2O has become the product of the gradual deepening of the Internet in the vast majority of traditional industries." ”

The internet industry and the traditional industry after all, as long as there is flow, the internet never want to cash flow of means, said 1000 10,000, after all, or "user experience" four words. Social E-commerce or O2O mode, all require the e-business industry from product-oriented to service-oriented transformation. Actively explore the new mode of service for users is the best way out for the development of domestic e-commerce industry.