Where to go hotel TTS dispute escalation

Yesterday, Shang wrote an article about where to go TTS (where to push hotel TTS's causes and consequences), did not want to cause hot discussion on Weibo, but also where to go CEO Zhungchengsu and Cui CEO of the wonderful dialogue. Shang read the brilliant views of Bo friends, decided to combine some of Bo friends to go to where TTS do a deep analysis.

Art Dragon CEO Cui on Weibo said it does not support where to go to the TTS model, where to go CEO Zhungchengsu will respond to where all the models are open, designed to enhance the user experience. After a cui and Zhungchengsu conversation, the discussion of where to go TTS has escalated.

"We do not believe in the model (TTS trade model) where the long-term benefits will be guaranteed to the maximum," Cui. "In his opinion, where to put their own interests on top of partners," want to end others, others will refuse to give you sedan.

And Zhungchengsu defended: "http://www.aliyun.com/zixun/aggregation/1559.html" >expedia's EAN (Expedia affiliate receptacle) Model butt kayak, Is the TTS mode that supports vertical search. "He believes that as long as the consumer experience is guaranteed, where to try various models." And Cui that the TTS model is different from kayak butt ean, saying:

In the opinion of Mr Cui, to win the trust of the partners, we need to restrain ourselves and do our duty.

It's not hard to see from the microblog that Mr. Zhungchengsu's point of view is based on where he goes, and where he thinks he's going to promote hotel TTS is to give consumers a better service and a better user experience. Zhuang always in response to Cui total time, citing the U.S. tourism search engine kayak case to explain where the TTS is feasible, there is a precedent in the international, so cleverly avoided Cui always put forward to where both charge OTA advertising fees, and directly with advertisers to do competition.

Shang in micro Bo also pay attention to a lot of bo friends of the comments, there are many Bo friends agree with the general view of Zhuang, think where to go long should promote TTS, enhance user experience, standardize the agent market. Bloggers who hold this view mostly think that the technical level of the small and medium agents is too poor, they provide a poor user experience, will affect where the user base.

Through TTS, where to go to ticket agents have a strong control and the right to speak. This also helps to enhance the user experience, the experience is good, more consumers are willing to go where the order, and ticket agents are willing to go where to sell tickets, and more low-cost tickets to attract consumers, thus forming a complete business closed loop. It is not difficult to find out where there is a strong ideal color, want to create an online tourism ecosystem circle, to give users the best consumer experience, so that partners to sell more products, while upgrading to where in the industry status and discourse rights. Sounds good, all three win. From the above article, we also have reason to believe where to go from the user, and strive to create a complete business closed loop. But the ideal is very plump, the reality is very backbone. I think where to go now the point of view some wishful thinking, where to have today and those small and medium-sized agents are not. I think where to seek breakthroughs, want to create a better consumer experience of the starting point is good, but can not step on the partner forward, where there can be better operation to complete their own wishes. Where to go? On the one hand, the Grand blueprint of their own to describe to the partners, and directly with the partners to form direct competition, so that users have a kind of silly confused feeling.

Generally speaking, I still think where to go and OTA is not a game relationship, there is no need to discuss who wins and loses, where to go and OTA is the cooperation and mutual-win relationship, or a total win, or total loss.

Looking back, the author suddenly and puzzled, on the one hand feel to where to push the TTS is understandable, on the other hand, I think where to push the TTS is unpredictable.

Under the recommendation of Mr. Wang Yuchen, Vice president of Tieyu Network operations, Shang a detailed reading of the entrepreneur magazine about where to go to Mr. CEO Zhungchengsu's interview article "Where to go: Dances with the Giants", Wen Zhuang always said, "If you stand in the business model of the angle, will consider we should not intervene in the transaction." But Zhuang always next said, "My only concern is to provide consumers with the best cost-effective tourism products." Zhuang always knows for sure, it is not appropriate to push TTS's behavior to where to go. But why go to where or insist on the forced promotion Hotel TTS, or so suddenly, how do you think this behavior seems a little abrupt. Where to go. Founded in 2005, with the help of small and medium tourism agents to develop rapidly, to achieve today's industry status. According to the truth, today we see where to go is a mature enterprise, as the domestic tourism search engine service Industry benchmarking enterprises, why would suddenly do so? What is the attitude of Baidu, the major shareholder, to this TTS thing?