Where is the ambition of the electronic business?

"919 Fans Festival", le View Mall Super TV sales reached 100,000 units, accessories over 40,000 pieces, the total sales amount of 400 million yuan, the total number of participants over 8 million. The brand effect of Super TV has formed, its business model has subverted the TV industry for decades, but behind the success of Super TV, what we may need to see is that the ambition of Le Vision is the Super TV, but not necessarily the super TV at last. To build Super TV with the ecology, and then feed back to the ecology with Super TV, this is the meaning of the ecology of music and vision. In the video network, music and video pictures of these intuitive and super TV associated with the ecological shine, the music and video dealers began a large-scale expansion. In the music of the agency, can be divided into the music shopping mall, le Life, Network wine Network Three, these three ambitions and goals are different, but rely on the music is the ecological interlocking. Le See the future goal of the mall: its future is very likely to develop into a comprehensive intelligent hardware of the mall, after all, the music of the hardware plan is not just a TV, rumors of mobile phones, stereos, routers are jianzaixianshang. In addition, the platform is now only based on the music of the main products but the future will definitely be open, because the music is crazy again it is impossible to sweep all the things in the trend of intelligence. Its ultimate development will be a geek stronghold, the latest and most complete smart hardware is included. Relying on the advantages: Le View Mall is the first to start the business of the project, it relies on the advantages of Super TV is hot. In order to drive the Lok View Mall traffic. In addition, such as music and video network also to the Lok View Mall to guide enough users. These are the advantages of it. But the bigger advantage is the user base it relies on for Super TV. The characteristics of this group of users are reflected in the ability to consume, easy to accept new things. This is the most valuable treasure for the music store. Current results: Eric Iut's data show that from March 31 to April 6, le View Mall weekly coverage of up to 9.181 million people, beyond a shop, Gome, when, in China's top ten users of the top of the Web site, ranked 7th, than the last week in March, the ranking rose 2. Happy life of the future goal: Le Life is the starting point of the agricultural eco-products, for this music vision last December in Linfen to establish an area of 3000 acres of ecological agricultural industrial Park, Linfen base. And in the online test one months of the Happy Life page, currently we only see the hairy crabs products, other products are not. But the future goals of happy life are already predictable, the initial development should be similar to delicious 77 and the original life of the eco-electric, but from the music as always to the whole industry to do things, may rely on the agricultural ecology to develop into a set of modern agricultural production, seedling cultivation and processing, leisure tourism, Le Habitat live in one of the entire industrial base. Relying on the advantages: according to the information revealed by le-Vision, the millions of members of Lok see directly become members of the Le Life platform, giving priority to the purchase of safe and high quality agricultural products. In addition, relying on Super TV, video network, music, video and so on will develop the current very popular F2O mode, namely to create a similarEr feng flavor, "China on the tip of the tongue" and other programs, the formation of a side to look at and buy business models. Finally, le View has gradually improved the logistics system, with the Lepar will be a great solution to the health of fresh electricity business logistics problems. Current achievements: No. NET Wine NET future goal: NET wine is now only liquor, but it is in Linfen's Vineyard has been in full swing to build, this is already very obvious is the net wine network wants to develop the direction, and it on the television business model does not have two wine whole ecology. From planting, brewing, processing, packaging, sales of all aspects of the start to provide personalized services to create O2O line under the integrated red wine ecology. Advantage: IWSR, a world-renowned International Wine Research Institute, predicts that China will overtake the US as the world's largest market in 2020. Large market environment is only one, in addition, such as music as the existing terminals, platforms, etc. will also bring power to the network wine network. The current results: Last year's data show that the net wine network in the non-promotional period of the average customer price of 500-600 yuan, every festival and the double Xi., double 12 promotional nodes, breakthrough 2000 yuan. Middle-and high-end users rose from the initial 43% to 72%, in the user stratification mainly concentrates in the rare collection, the column class name Zhuang wine, the sole generation own brand domain, the average consumer price respectively in 10,000 yuan above, 1000-3000, 300-800 Yuan, the three users proportion respectively is 20%, 50% and 30%. What is the ambition of the video trader? From the Lok-View mall, happy life, Network wine Network, we can see that their business model is copied music has been confirmed to achieve a successful vertical integration model, how to minimize the cost of the services provided at the same time and maximize the benefits, from a point cut to create a whole industrial chain. The ambition of the sweep is to serve as a strategic service for the Life circle of the music, so it is not just a seller of goods, but rather the concept of the life circle which can be covered by the electronic business. According to the vision of the chairman of Jia Yue Pavilion, the future of the entire music vision of the embryonic life circle should be: Users at home with the music video TV watching music film investment film, movies, wine glass upside down in the wine network, the table with the music of the agricultural food. Alibaba Group CTO Jian said the country, "Taobao's biggest contribution to China's society is not to let everyone go up to buy things, the greatest contribution to society is the consumer's habit in the hands of the enterprise." When relying on this has adjusted the industry chain of the video dealers began to master the user data from each dimension, when the video can come up with a copy of the consumer data, such as the purchase of Super TV users prefer to watch the dating program, the other likes to watch sports programs and so on ... This is a potential gold mine when such a piece of data is placed in front of a manufacturer that sells fun products and sports around it. More importantly, the music and Vision Corps has covered the music network, music video tv, le-View mall, music video, network wine, internet agriculture and many other industries, covering nearly 400 million users, which undoubtedly for the music as the electricity business consumer goods have laid a strong user base。 Of course, the problem is still to be faced by the electronic business is how the electricity and commercial war has basically been the curtain, the giant has been stereotyped from the vertical dimension to kill a way out.