Where is the bank of the electric business?

Electric dealers have been burning for less than three years, in the 2011 before the field of electricity, a legend enough to let people believe that the electricity business is in the myth era. Where the magic of the rise of goods, Jingdong Mall magically continuously financing rapid growth, Dangdang magically again listed on the Nasdaq. Even if we put aside these magical companies, we are looking for Taobao sellers, see is still the magic number: input 10 million, one year sales may be more than 30 million! More than 10 people's grass collection unexpectedly has hundreds of millions of sales!

However, the myth of the recent era seems to be over, from the report and public data, even the most magical companies are suffering from the troubles of the world:

First, the industry's recent trends show that the bubble can be dashed at any time:

1, preach every customer sincere product layoffs 5%, said to have employees in the online dispatch: three ask old.

2, Jingdong Mall to realize the first profit also need to wait until 2012, the recent is eager to go public.

3, has been listed Dangdang, the second quarter of this year net loss of 4.4 million U.S. dollars, an increase of 60%.

4, in the middle of last month, Shenzhen Huaqiang North, a mobile phone for the main business of the medium-sized E-commerce site quietly closed. According to the Shenzhen E-commerce Industry Association data show that the registered operation of 3,700 E-commerce companies, last year, nearly 500 closed, accounting for 13.5% of the registered.

A cold spell does not necessarily occur in winter, or it may be just early autumn. But we see that the truth of the electronic commerce on the altar is: At present, China's main e-commerce is difficult to achieve profitability. The most powerful companies on the altar are essentially "burning money". In order to quickly gain control of the channel, the moves of each major platform seem to have only one: low price. This "low price" is actually not a low price brought about by the essence of electricity, but a low price that is brought by cutting meat. The real low price of electric dealers is not a discount on cutting meat, but by reducing the circulation of the link, reduce the cost of circulation costs. Such vicious competition to the industry want to carry out the business of business enterprises to bring such confusion: "If the grandson of the money has not finished burning, still cut the meat discount, how can we sell the product online?" ”

Second, the bubble and price war, to the traditional enterprises to carry out the electric business has brought great challenges:

1, the new channel did not bring about the reduction of marketing costs, media prices bullish, the establishment of new channels for the specialized departments has become a cost consumption.

2, the new channel in the price war factors, it is difficult to make money, do not enter the fear of losing the opportunity to enter may be lost.

3, the bubble brought a new channel of talent costs rose sharply, some experience of the electricity quotient of professional talent prices soared.

4, the cold current, there is no time?

Third, we carefully examine the field of electrical business, you can analyze the following laws:

1, the bubble burst as soon as possible, will allow a group of potential competitors to be eliminated as soon as possible. For the strength of the electric business site, as well as the whole market is good. The development momentum of the electric business will not be hindered by the bubble, and the essence of the electric business is really embodied in the tide.

2, the Electricity Business basic service domain, not only did not appear the froth, but healthy steady development.

√ Electric business service platform, such as Taobao Mall is still the hottest. Annual sales continue to refresh, brand merchants filed.

√ Payment and logistics services continue to flourish, the rally is fast.

3, the electric business on behalf of the Operation and Service Consulting field of continuous maturation and development, and the transition to a new channel trend. For example, with 10 years of experience in the third party service Enterprises Hing Long letter Tatsu, and recently agents of the famous enterprises Casio mainland electric business channels, the agency's brand of more than dozens of, most of the world's 500 strong enterprises. From the situation of the cold current, at least the recent selection of Third-party services Enterprises is a foolproof, neither give up the weather, and do not have to worry about whether the enterprise itself has a person and geographical location, at the same time through the electrical business to try to cultivate enterprises to adapt to the electrical quotient of DNA. Therefore, the electrical business outsourcing service may be "winter quilt."

4, the media supplier business is strong, social media is more and more favored by electric dealers. For example, the recent Jingdong Mall and Sina microblogging cooperation.

Regardless of whether the electric business bubble will burst, regardless of whether the electric business will come to the cold, for enterprises, or should believe that the general trend of the electricity business is irreversible. Short-term shuffling will promote the healthy development of the industry.