Where is the Chinese SNS-for-profit road?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At the same time as a part of the "Ashes class" netizens left, the Chinese-style SNS website's upsurge may be in the just rising stage. According to statistics, the current number of SNS netizens in China about 80 million, but relative to nearly 300 million of the total number of netizens, there is obviously a person has a considerable degree of reverie space.

June 10, Foreign blog Index website Technorati released a survey report, in the past 120 days, the site tracking 133 million of the blog only 7.7 million of the blog has continued to update, which means 95% of the blog has been abandoned. Jalichandra, the company's executive, said some of the blogs that gave up their updates were due to the discovery of new platforms, such as SNS sites. "National blog" has been brilliant, strongly incite people to SNS website value expectations.

Website Competition SNS Project

In China's internet world, the trend of SNS is becoming more and more obvious. "It's like you go to a mountain to treasure, a lot of stone, you press a stone, the door may open." But the stone is very difficult to find where, happy net may be found such a stone, and then the door opened. Sohu Chairman Charles Zhang said.

Since last month, Sina "Friends" and Sohu "white Society" has officially entered the beta stage, plus the first step Tencent alumni QQ and NetEase blog, the largest commercial portal has entered the SNS market. At the same time, Alibaba brewing launch "Contacts", Business Po launched "Businessman Pulse Circle", China Mobile 139.com and new Unicom also plan to cut into SNS positions. Plus a year since the quietly development of happy net, network, sitting, skyline, domestic network, 5G, Ant Network, colleagues record ... In many people's eyes, domestic SNS website Melee is about to pull open.

"Facebook is the most popular social networking site in Europe and the United States, but due to regional and cultural differences, user groups and domestic social networking site users are bound to be more or less different." Social networking is a constant theme, but relative to Facebook, which keeps users in touch and emphasizes real social networking, domestic users tend to be more entertaining. "NetEase Hangzhou Research Institute product director Chen Pingchuan think, Edge Entertainment side design-" This idea applies to community website also will have very big opportunity. ”

A happy net of management personnel believe that happy network is a Chinese-style innovation, the website name "Kaixin" embodies the unique values and life philosophy of the Chinese people, in line with the Chinese "Happiness Is good" philosophy.

In fact, this is the user's best hope for the future of happy net. "To maintain freshness in the game, this is one of the reasons I insist on playing, but claiming to SNS website" enthusiasm has been declining, "said Laurent, he left to also need a necessary reason:" A substantial help ", which is to strengthen the current domestic SNS website Social tool role.

Novice veteran to seek breakthroughs

Ready to enter the SNS market of the various units are not enough psychological preparation? First of all, the market SNS component, itself is not a whole, must rely on a solid community based on, otherwise difficult to escape the fate of the short-lived. Social networking sites have grown tremendously in recent years, but the social product itself has not improved much. "Chen Pingchuan thinks.

"SNS components will be welcomed by netizens at present and in the future for some time." But overall, the current market SNS component homogeneity serious, lack of fresh work, in the future development must have more outstanding components of the theme to appear, in order to drive the long-term development of SNS components and the overall value of ascension. "Chen Pingchuan to NetEase will launch the SNS component is still full of confidence."

Alibaba is about to launch the "network" experience test version, will be a walk with the existing SNS site is different road. "Our intention is not to do SNS, is to establish a businessman can exchange opportunities between the platform, if it is SNS, in fact, is borrowed from the concept of platform." Kai, head of Alibaba's Community Development department, said the project's point was very clear: it was important to provide real value to users.

"A businessman will not be willing to spend even a bit of extra energy on an investment that is unable to produce output, so this SNS project does not need any game components, and because it involves trade secrets, it will definitely attach importance to privacy protection." ”

A debate over the profit model

From the end of last year, the net appeared the first implantable ads-in the "Parking" component of the "auto market", Bieke Junwei ranked first in the following five or six days, happy net users "buy" 40多万辆. This has attracted a lot of users, and since then there has been an increase in the number of implanted ads on the web.

For the development of Chinese-style SNS website, the way of profit is one of the biggest controversies at present. Cheng that the main purpose of implantable advertising is to explore a unique SNS advertising marketing model. Hope that through exploration, can introduce advertisers, but also can improve the user experience. SNS is a revolutionary novelty. Before the internet all the mainstream business model, SNS can go to try. Also through the unique role of SNS, so that the previous Internet mainstream business model has become different, but also become more fun. ”

He stressed that happy net is now mainly in the development of user stage, no income pressure, but also introduced venture capital, venture capital to support the early development of the site. So there is no financial pressure.

It is understood that Facebook is now starting to get new revenue by introducing an inbound payment system, a move that might find a sustainable way to make profits for fast-growing social-networking sites.

Chen Pingchuan that, implantable advertising is the current major SNS site more specific business model, but this model can be expanded into e-commerce and SNS combination, the development of SNS core business model, on the current observation, it is difficult to determine the conclusion.

"A successful product, the first consideration is not how to tap the business interests, but should pay attention to the promotion of their own services and user experience optimization; Regardless of the user experience, and deliberately to emphasize business benefits, the ultimate damage to the product itself, the product can not have more long-term development. "He stressed.