Where is the future of classified sites

Beijing Time March 29 news, Zipzoom founder and President Reg DesRosiers a few days ago for foreign media to write articles, analyzed the status of online classification Web site, put forward the need to improve the five aspects. Zipzoom is an online marketplace that changes the way consumers and businesses connect to each other through a new type of communication technology.

The following is the text of the article:

The first thing to be clear is that Craigslist does not disappear immediately. Craig Newmark's classified advertising services range to over 700 regions, with about 20 billion page views per month. Obviously, Craigslist is still in good shape.

But, both in terms of aesthetics and usability, Craigslist is less mature than other large social networking sites. Wired magazine used to compare Craigslist and other popular web sites in its August 09 article: "This is a hyper-linked wasteland, one after another, without recommendations and social networking features, or even for repetitive releases." Because of a track-and-trace network filtering system, ads for help-seeking users may be removed without notice, making users uncomfortable. However, the site not only defeated competitors (Monster, CareerBuilder, Yahoo's HotJobs), but also achieved high traffic (traffic even more than 3 competitor traffic totals).

It has been 16 years since Craigslist was launched, and it is clear that the Internet has changed dramatically over the past 16 years. Although the site was created in 1995, it can also add value to the site by joining the new era's network elements. If you want to develop e-commerce, you should consider the needs of modern network users, the following 5 points should be considered:

1 more Personalized Features

In many classified advertising sites, users need only one work email address when they register, and generally do not need to provide additional information. The result is a lot of anonymous users.

Although the anonymity system also has certain benefits, but browsing this kind of online classified advertising website will give people a kind of unreal feeling, and the merchant and the customer relations also have no responsibility safeguard. This is a major flaw today.

Users should perform more personalized operations to maximize efficiency. Customizable search options and a list of personal files based on services or products make the site more personalized and more responsive to user needs. This not only makes the site more useful, but also improves the user's ability to turn heads.

2 Social referral function should be integrated

In the past, social media was used only for personal social networking, and social media has become critical to the success of business today. In the new era of E-commerce, those who know how to build brands and maintain brand image are often good at using social media, they respond to customers in real time through social media and develop new customers.

In addition to Twitter and Facebook fan pages, many user-created content sites will have community reviews and rankings. This helps users find the services they need most quickly and encourages businesses to do better. At the same time, this can reduce the fraud and so on a series of negative impact on the site of the occurrence of illegal activities.

3 Search and layout should be more ingenious and smart

Nowadays, the search function of some large online classified advertising websites is very simple. However, the simplicity of the same time also has certain limitations. If you search on the home page of the craiglists or click on a category on the site, a long list of published times (the latest publication appears first) is generated, and the list contains a series of related publications. Then, users need to be very laborious to find what they need from this list of hundreds of links.

Companies can invest time in creating more subcategories, and Web sites can allow users to search through multiple categories. A site with a clear layout structure is bound to bring a better experience to mobile users.

In order to succeed in the future competition, enterprises in the field of E-commerce must explore and develop forward-looking search patterns. For example, a company can use a system that integrates search and contact processes. In this way, customers can search for the things they need, but also to contact the business. For many online classified advertising sites, improving the site search function is a difficult problem. However, a more creative and practical solution can be achieved only by taking a head-on look at these deficiencies.

4 Your ad shouldn't just be a slip in the bottle

In the Craigslist model, users post a message and expect someone to see it. In fact, it's like putting a piece of paper in a bottle and throwing it into the sea.

This message may eventually become irrelevant to the publisher and potential respondents. Of course, it is possible to establish and maintain contact via email, but Craigslist does not have such a responsibility mechanism to meet the needs of users. It would be a good mechanism to sell a second-hand Japanese mattress, but if it involves the regular release of a commodity or service provider and the company's regular recruitment, both the business and the consumer need a better system to provide a better service for themselves.

5 Filter The information of the website

In the early days, the information on Craigslist was manageable. The web site is so cluttered with information that many businesses are beginning to clean up the information. Users need to filter tools to distinguish between good and bad information.

Google's recent crackdown on content farms is a good example. The next leader in the field of E-commerce must counter these internet spam and provide the best service to consumers and their businesses.