Where is the future of domestic mobile phones?

For the author, this year's September particularly lively, in addition to chasing a few American dramas will Qi Qi debut next season, smartphone manufacturers will be one after another to release the latest products. Because this wave is too large, so that the previous few days to release the Vivo X3, and also expected to release today's Huawei Glory 3, have become a big tsunami before the small storm, make a bit of a disturbance, but also can only stop at this storm.

Behind the MX3, Millet 3, Samsung Note3 (a lot of 3 AH) and Sony I1, OPPO N1 (there are also a lot of 1) and so on, and so on, and so on, manufacturers have no one to do all the tricks, offering a variety of magic weapons, trying to burn in the fiery red market inside, and then calmly throw

This magnificent machine sea, domestic mobile phone probably accounted for more than half, this is a progress, but also just a progress. Domestic handsets have so far not been able to compete with international brands, although most of the products ' user feedback and consumer reviews have been very good. But this will not fundamentally help the domestic mobile phone out of the current embarrassing situation.

To count the current domestic brands, most of them are stubborn in the thickness of the fuselage, some manufacturers choose to develop music mobile phones and camera phones, some have tried to develop their own systems or ecological circle, and even some have developed their own processor, but these after all is a things, Manufacturers have not been so hung up.

We can see that the enchantment hopes to make Chinese apples, millet is hoping to make the combination of Amazon and Google in China, Lenovo and Huawei fighting to expel Samsung to go out, ZTE and cool faction, such as a crowd also unbearable lonely silently chasing, but Apple really so easy to imitate, Samsung really so easy to beat it? After all, Rome is not built in a day, the prosperity of mobile phone manufacturers is not a day to burn up, the author in this article will be one by one with you to discuss why domestic mobile phone manufacturers do not Samsung and Apple.

Market and enterprise factors

Why is Apple's product successful? Because they are innovative and pursue and refresh the technology the ultimate development, so that the products presented in front of consumers not only beautiful and easy to use, its precise and user-friendly design and experience, as well as its establishment in the brand value of the user loyalty, are the Apple Empire can not shake the foundation.

But these are built in an open American society, which is why Apple has been emphasizing the design of California. Apple is acutely aware that if another place, even these people, these opportunities, will not be able to perform today's Apple's glory.

In China, because of the omission of the educational system and the lack of civilized atmosphere, leading to the lack of innovative ability of the people, not only trapped in the ideological and educational inertia, not the idea of change, and even if there is a good idea, or will be trapped in the platform and the shortage of funds, most of which had to regret the miscarriage;

Samsung, Samsung, from top to bottom of all the industry not to carry out the crisis operation of the way, strong psychological pressure so that enterprises are fundamentally not satisfied with the status quo, but also not content with the current results. As a private enterprise, Samsung's crisis awareness can help it improve efficiency and benefits, while the Korean Government's support for private enterprises has fundamentally opened up the joint.

But the same thing has become difficult in China's national conditions, in China, the power of the government is enough to influence the power of the market, when a field appears a strong enterprise, the government will intervene or even suppress, of course, the advantage is that the government will not let you fail, So will also be appropriate to help and relax the policy, but this seemingly "relaxation and degree" of the market logic, it is tied to the largest domestic enterprises stumbling.

Ii. Design Factors

The best smartphone should be the simplest to use, but it is actually the most complex thing in the world.

Regardless of the charm of Linan how to rip Apple has no philosophy of design problems, no matter how millet take "no design is the best design" to stall consumers, can not be denied that the domestic mobile phone whether it is hardware design or software design behind the apple Samsung and other foreign enterprises, the Taiwan City of HTC initially brilliant, But now also become once, as if Samsung had copied Apple, the past is not mentioned, history is always the winner of the confession.

At present, domestic mobile phones are also beginning to work in product design, but also mostly trapped in hardware outsourcing and software rigidity, highlighting is that there is a Qualcomm investment then run MIUI Millet and has been attached to Samsung's hardware and to create an exclusive ecosystem flyme the charm of the family, The other few have to be able to do the combination of soft and hard and obtain consumer recognition of products, the fact also proves that the road to the success does not depend on the financial strength of the enterprise, can be the millet and the charm of the people are not blink of the Huawei is a living example.

The handset product which only can work hard in the handset thin degree, after all also cannot be popularized.

Iii. Cost factors

Apple has a strong bargaining power over the supply chain, and it only needs to fit its own products with its own system, focusing on making it more effective in cost control; Samsung has not only the core technology for cell phone production, but also the firm control of the entire supply chain, from screen to storage chips, Samsung's response to the market is particularly rapid, reducing costs while helping to expand market share.

This is almost impossible for domestic manufacturers, the previous article said that the charm family has been using Samsung hardware to focus on adapting their flyme system, although it is very effective, but still stranded in the cost and capacity and other reasons, but Huawei has its own processor but has not been mainstream, Its newest flagship machine still uses old CPUs and is often criticized.

Other manufacturers are not to mention that most of the products in addition to the logo is almost not their own. This is the mobile phone manufacturers to squeeze the profit area is very small, at this point, the domestic mobile phone has no breathing pain, there is a long way to go.

Iv. Consumer Factors

Although do not want to, but still need to take the basic knowledge of the people to say things. There is no denying that the rift between Chinese and domestic is not bred in a short time, but because consumers have long been immersed in the "low quality" of life, has been imperceptibly changed the perception of domestic products, resulting in a hearing is made in the heart of the face of the product hit a discount lower.

This vicious circle eventually led to some consumers have fundamentally denied the domestic products. This is particularly common in the mobile phone industry, Samsung a parallel imports as long as 998 of the entry machine sold to 2000 +, consumers can understand that it is a tariff, and instead to criticize the import system, and a top domestic mobile phone sold more than 2500, people will feel that it is in the pit of their own money, But the domestic mobile phone is also to tax.

In the pricing of this point, domestic mobile phone manufacturers must be cautious to be able to sell it does not matter, on the back of those who did not have a hat is a big deal. But let's take a look, domestic mobile phones are still there is no lack of sincerity, the Charm clan Millet oppo step high each exerting force, the Chinese Cool union also all from the first to fight five slag contract machine mainly transforms for the high school low-end goes hand in hand the army, some products and the foreign big flagship machine configuration is quite, but the price is full few hundred dollars, But if the loss in the consumer from the bottom of the heart of the recognition caused by the product is not to be seen is too wronged.

After all, businessmen in business, hope that consumers can refer to Korea and Japan's most consumers, do not say that the full, to domestic mobile phone certain recognition and support is good. After all, in general, domestic always represents our strength is not?

About the future of domestic mobile phones, I personally remain optimistic attitude. The above discussion is limited to why the domestic handset manufacturers do not appear Samsung and Apple, such as the enterprise of this topic, but in fact perhaps domestic handset manufacturers will find a more suitable for their own road, in all immutable premise, the success of the world and the Times to go.

After all, they also represent our country, is our pride, what does that say? Do not do the second Apple, to do the first ________ "