Where is the future of mobile Internet?

This article briefly elaborated the personal to the mobile Internet message acquisition Way some ponders, the mobile phone above real-time searches/recommends the +push may be a very good way, the mobile internet age search May and the PC search expression form is not very same, the search will become the application content real-time pushes the important foundation.

The demand of search on mobile phone

On the PC, we are very dependent on the search, want to see the weather, search, look for a product, search, but in the mobile internet era, especially the mobile phone as the terminal product, we found that the search demand is not so strong on the PC, for example, the iphone We found that on the iphone to see weather-related applications, watching news of the application of news, a lot of things not through search to complete, smart phones through multi-functional applications to reduce the need for search, on the other hand, in the mobile, the user has the desire to actively obtain information needs, For example, users want to take the initiative to obtain new mail, users expect to know the latest price of a stock, it is true that the search on the phone can achieve the purpose of understanding information, but it is clear that in the mobile Internet era, search results and users need a bridge between the individual bridge is the push technology.

Previous search results are based on the relevance of search results, in fact, this search keyword can be considered "interest", search in addition to user interest point, there are two dimensions, a dimension is time, another dimension is the location, search and Time dimension is actually real-time search, real-time search/Recommendation + Push technology is the best way for mobile users to understand the content of interest; the combination of search and location dimension is actually a real-time search based on position triggering, which is based on context/interest triggered real-time search +push technology will be an active or informative way, and also a more accurate way of marketing.

II. Introduction to push Technology

Push technology is a kind of technology which is based on the client server mechanism, and the server sends the information to the client actively. In a push application, there is no obvious client request before the server sends the content to the client, that is, the push transaction is initiated by the server. The essence of push technology is to let information to actively search for users, so its advantage is the initiative and timeliness of information, through the use of this technology, you can quickly push information to the user.

The earliest Apple called push Notification (push notification/reminder), in fact, the push has two meanings, one is the notification, the other is the message, and the push of the message makes the real-time interaction based on push is possible (as shown below). For mobile phones, the scope of the push mentioned here may be broader, or it can be pushed by certain actions.

Figure. Twitter uses Apple Push server for real-time interaction

Iii. demand for push

A friend using a smartphone may use more of a push from a mobile phone to get the latest mail in real time. There is clearly a demand for the message, and some other content, such as news, may not have a strong demand for push, or even a push for content that is not interested, and users will resent it. Therefore, for the push, the following categories should be valuable to the user:

One is similar to mail, stock prices and other users of special interest in content,

The second is to meet the user specific conditions of content, such as prices below a certain value of product information and so on;

The third is based on the user's interest of the recommended content, such as based on user interest recommendations or based on user friend recommendation;

Four is based on the recommendation of the relationship, such as friends of the relevant dynamic, friends recommend the relevant content;

Push when a user makes a specific operation, such as the check-in of LBS service;

Iv. pushing (push) based on interest/context

Recommend several foreign push service, several examples are by the situation or the user interest realization content's push example, I believed this kind of situation and the user interest point is needs to excavate and satisfies the thing, here opportunity also will be very much!

1.Color This is a recent hot phone application that has caused great concern, on the one hand because its founder's team includes former Lala founder Bill Nguyen,billshrink founder Peter Pham, former LinkedIn chief scientist: DJ Patil and so on, in the application before the 41 million dollar investment. It also presents a new social concept, elastic receptacle (resilient social networking), which builds relationships by taking photos in a geographically based manner, and thus expands people and relationships. This is actually also considered to be an example of the content triggered by the location and the recommendation of people!

http://color.com/

2.Getyowza is an offer based on the geographical location of the coupon push service, the user through the installation of Getyowza provided by the client, Getyowza will be based on the user's location, will give users the nearby coupon information. At present, Getyowza only in the United States to carry out this business, users can set up after the installation of software push distance (push distance from their own range of preferential information), you can directly in the Google Maps to view these preferential information, you can collect their favorite shops, Select the push message that accepts only the coupons from your own collection store. Getyowza coupons do not need to print, directly to the merchant can enjoy the discount discount. (Via)

http://getyowza.com/

3.Notifo is an application that offers a versatile mobile push (push) service that currently offers iphone clients and will soon launch Android and BlackBerry clients, NOTIFO is an extensible push application Users can choose the push services they want, including tweets for Twitter information, changes in stock information, changes to Web pages, and more. (Via)

The main psuh features provided by Notifo are as follows:

~ ~ How much time can be set to push a push message, and you can set a push page link;

~ ~ can set the push information of stock price change;

~ ~ Send push information directly to mobile clients

~ ~ Support Google Voice SMS push reminders;

~~push Twitter mention information to support a variety of iphone clients;

~~push Free Product information, push http://www.listia.com/product information

~ ~ Push DVD and blue disc information; (http://popularnewreleases.com/)

~ ~ Tracking Any changes in Web information, through the http://femtoo.com/to achieve

http://notifo.com/

V. Recommendation mechanism will be more important for mobile internet

As mentioned above, the need to search on the phone (on the surface) is reduced, in fact, the search for services to the user on the phone may gradually change the search results to the user can push the way to achieve, and the phone is more need for the search engine for the results of intelligent recommendation, This recommendation may depend more on mobile features-location, location-based recommendations. And on the phone, the real-time referral +push based on the relationship will also be valuable (for example, your buddy is nearby, your buddy buys something nearby, etc.)