Where is the future of the Internet music service?

The weekend participated in the Youth Volunteers organization's "digital Generation Love Music" Tea party, listening to the use of music as a typical user sharing the habits and experience, but also with cool music, Sony Music, song, Nokia Ovi and the Friends of qiming to talk about the domestic Internet music market situation. One of the most exciting is the future development of music services to some of the prospects and forecasts, summed up three points I am very interested in the trend, I hope to be interested in the Internet music-related areas of the friends have a small inspiration:

One is the community of music. At present, there is hardly any vertical community of music in the market, which is related to the nature of music itself and the limits of its propagation form. The premise of music community is to fully release the social needs of music, by adding additional information to the music itself to promote and active sharing, enhance the user's sense of music experience and participation, so that music becomes a means of community connection. In increasing the user's sense of participation in music services, Japan's virtual idol singer in the future is definitely a classic case, to the cartoon image of the virtual female singers as the center, with the assistance of specific software products, all users can participate for the beginning of the music to write songs, shooting by the 3D virtual role of the protagonist's MV, Another tens of thousands of fans participated in the holographic projection concert. In this case, the function of music as an interactive means is reflected incisively and vividly.

The second is the movement of music. Mobile services, anytime and anywhere, give music more imagination. Augmented reality, LBS, mobile cloud computing, Internet of things, these future mobile blueprint keywords, each and the combination of music can better meet people's music needs, and the introduction of more convenient interactive elements, believe that will inspire and create more diverse needs.

The third is the fragmentation of music. As more open platforms emerge, music and games, microblogs, social networks and other mainstream Internet products become the norm, and music permeates every corner of the Internet life. The spread and usefulness of music will be reshaped.

In the entrepreneurial field, the Internet music has always been relatively unpopular, investors are also relatively low concern. Even if it is like cool dog and listening to the daily average users to achieve tens other music services, still lacks a long-term and clear revenue model. The complex form of the music industry itself, the domestic Internet copyright and the complex environment of payment are all the objective obstacles to the great development of the Internet music service. However, from the above three trends, perhaps we have been able to smell the future of a different flavor, who is most keen to seize the opportunity, who will be the future leader.