Where is the future of the phone call software?

Absrtact: July 1, with the release of the "Beijing Taxi phone Call service management implementation rules", after the market natural growth, competition, mobile phone software has a clear, must comply with the access conditions. Access designated calling platform to competent authorities

July 1, with the "Beijing Taxi phone Call service management implementation of the Rules" released, after the market with natural growth, competition for mobile phone software has a clear, must comply with the access conditions. Access to designated call platform, to the competent departments for the record, comply with the charging standards of call services, unified naming software ... These rules constitute the new threshold for mobile phone software to survive.

It is understood that tick-tock taxi, and so on several mobile phone call car software and Beijing Municipal Transportation Committee cooperation of the unified call vehicle platform in early July will be officially online.

How did the phone call software come about? How are they competing with each other? Where are their future?

The boss went to the town for a meeting. Yesterday, a number of mobile phone call software companies related to reporters, the relevant authorities yesterday on the unified call vehicle platform and other issues, called the industry in charge of the company responsible for the meeting.

According to the latest data, there are about 30 mobile phone software in the market. In the April 2013, only Android platform, mobile phone call car class applications (taxi app) cumulative download volume of more than million.

Mobile internet and the combination of taxi demand set off a wave of boom, taxi app ushered in a "crazy" growth.

However, the industry growth of less than a year, has touched policy nerves, many "stop" the use of a taxi app or into the "unified management." In the future, taxi app will consider not only the user increment and profit means, but also the government regulation, credit degree and so on.

From Ali, Baidu's

These made 5 million user-level app, the vast majority from Alibaba, Baidu.

Due to frequent travel between cities and research (recently because of policy tightening reasons, he has become more intensive business trips), Cheng Wei CEO of the time is very tense.

At present, the small orange technology development "tick tick Taxi", is one of the most well-known taxi app.

To the small orange technology is located in Zhongguancun E World Headquarters interview that day, is happened to tick tick a taxi 2.0 version of the next day to catch the line. Because of the overnight rush, the employees are tired. There are nearly 5 million users behind the app products that have been busy with young people.

Including Cheng Wei, the vast majority from Alibaba, Baidu, today's small orange technology is also the two major internet giants of the "hybrid" varieties.

In the transparent glass door office, the seat to the staff of the Cheng Wei is the founder of tick-tock taxi. He has been in Alibaba for 8 years before he started his business.

Tick-tock Taxi The initial team was basically Cheng Wei from Ali, all BD (business development) talent.

Another "pulse" to product technology Vice President Zhang as the representative, he came to tick-tock before the taxi in Baidu. Interview Cheng Wei that day, Zhang did not appear, he was the night before the rush to go home to rest.

Tick-tock Taxi product research and development team currently has about 30 people, more than 60% from Baidu.

In addition to the gene from Ali, Baidu, Young is also the company's prominent label-two heads Cheng Wei, Zhang are 1983 strangers. The whole small orange technology staff is also young.

Entrepreneurship for Rational judgment

Talking about entrepreneurial thinking, Cheng Wei said, "There's really no special story, it's purely rational." ”

Talking about the idea of entrepreneurship, Cheng Wei shrugged, "There really is no special story, entirely out of rational judgment." ”

Looking at the Internet through the last 10 years, exposure to Alibaba 8 years, Cheng Wei said, QQ changes in the way of communication, including Ali rooted in the field of traditional foreign trade to create information platform and so these gave him great touch. "Not starting a business is the biggest risk. ”

The four or five brothers of the start-up team planned 6 projects altogether, and the first 5 were never formed. Electricity merchant Residence, education and training have been identified by predecessors of the feasibility of a project one was pass away.

The last remaining one, it sounds the most unreliable. "Call a taxi driver to install a software, the mobile phone presses two, the car comes to pick you up?" The friend advised the brain not to heat. For example, it's hard to imagine drivers getting used to the mobile Internet in their daily routine. Moreover, integrity is a big problem, passengers about the car after the first taxi from the roadside to go off how to do, the driver is very likely for a list of the airport will not do. ”

Although the ear has too much advice, but Cheng Wei decided to let go a try. When Taobao did it, there was no credit system, no payment system, still big. We don't think that's a problem. ”

The taxi company puzzled

There were 189 taxi companies in Beijing, and they ran 100. Everyone asked: Is there any government red?

After making up your mind to do the taxi software, the obvious question is, where is the driver?

The taxi company was unwilling to cooperate with the small orange technology, the first two months did not sign a company. Beijing was 189 taxi companies and they ran 100, Cheng Wei said. Everyone asked: Is there any government red? Market-oriented taxi software how can you do scheduling things?

Cheng Wei Remember the first sign down is the changping a small company called Yinshan rental, there are Shong taxis, the boss is very open-minded. September 9, 2012, tick-tock taxi officially on the line, the background lit up 16 small points of light, that is, 16 taxi drivers are skeptical to open the software.

Next, what about the passengers? The driver with a skeptical attitude was found that the software did not attract any business, but also charge electricity, air traffic. Some drivers personally find small orange technology Lian, mobile phone fell on the table, lambaste "Liar!"

Cheng Wei is too busy to appease the driver, but also worried. Winter October, November, they wear a military coat to the train station driver gathering point, while the driver queuing and other passengers and the time to go to the toilet, stuffed a leaflet briefly introduced two.

That winter in the past, 15,000 drivers loaded with tick-tock taxi.

November 3, 2012, Beijing's first snow, Cheng Wei in the backstage excited to find, tick-tock taxi calls suddenly thousand. On the same day, many first-time people to share their experience on Weibo, "taxi artifact" began to spread slowly in the white-collar crowd.

The number of taxi app downloads collectively exceed 100,000

The bursting speed of the taxi software is amazing. Tick-tock taxi, shake recruit car, easy to take a taxi, a small taxi, quick Taxi client April download volume has exceeded 100,000.

"100,000 registered drivers, 15 cities, we are already the country's largest scheduling platform, serving forty thousand or fifty thousand users a day." The success rate of Beijing's car is as high as 80%-90%. Cheng Wei quickly threw these numbers out of the brain.

Now, tick-tock taxi has more than 3.5 million users, an average of more than 70,000 per day, Beijing accounted for 30,000 single. Beijing from 0 to 10,000 single, with 5 months, Shanghai only used 3 months. Wuhan, Nanjing and other cities have also developed rapidly. "The Shanghai World Expo at the time of 20,000 per day is already the peak of history, we have been more than a few months." "Cheng Wei said.

The bursting speed of the taxi software is amazing. Games, video, electric dealers and other Internet industries once the rapid development pales. As Cheng Wei says, taxi software is rising faster in China because of the demand that comes with drastic changes.

Analysys International, an industry report on taxi software, says the use of smart phones to achieve the service is gradually changing the way people travel, from the beginning of the service used in private cars, and then gradually expanded to the city of public taxis, such applications more and more effectively solve the problem of people in the rush hour taxi, Especially in big cities with serious traffic problems.

From the taxi software users, mainly concentrated in Beijing, Shanghai, Guangzhou, Shenzhen and other front-line cities. Among them, tick-tock taxi, shake the car user group mainly concentrated in the northern city, quick taxi mainly concentrated in Hangzhou, Shanghai and other southern cities.

According to Analysys International Analysis report data, April 2013, the Android platform China 11 mainstream application store's monitoring data shows, in the Taxi Class application subdivision area, from the cumulative download quantity data looks, the total download quantity is more than million.

Tick-tock taxi, shake recruit car, easy to take a taxi, a small taxi, quick Taxi client April download volume has exceeded 100,000. Tick-tock Taxi client download amount of up to 430,000, shake the car download volume of 246,000.

Part of the company to invest millions of months to promote

Some companies choose to "hit the money" to try to break through. Some companies in the promotion of marketing aspects of the amount of input per month in millions.

Venture so far, the rapid expansion of taxi software industry is accompanied by the "burning Money" word.

"Financing is not easy. "The Cheng Wei answered very briefly," he said, referring to the matter. "Phone call car has not developed, how to develop smart call car?" long, vague way to go, there is no way to explain to investors. ”

In March or April this year, there was talk of a taxi to get Tens dollar financing from Tencent. Although this information has not yet been officially recognized, but in the meantime, there are indeed companies from Baidu and other external talent influx of tick-tock taxi, including a number of core product developers after that.

In addition to tick-tock taxi, several other large taxi platforms have been received funds "blood transfusion" good news. Shake the car get Sequoia millions of dollar investment, quick taxi to get Alibaba millions of funds, easy to use car accumulated 25 million U.S. dollars financing ...

Including the three Giants (Tencent, Baidu, Ali), the Internet industry has also expressed "goodwill" at the level of cooperation. Alipay, where to go, Baidu Map, the map of the gold, Ctrip, Chinese court and other enterprises have extended the olive branch for taxi software access to a variety of service attempts.

A person in the industry told reporters, compared to games, video, group buying, taxi software industry competition is not fierce, the total number of the country currently around 30.

However, as the number of users grows, the industry's threshold for the latter is getting higher.

So, some companies choose to "hit the money" to try to break through. For example, give a taxi driver a brand cell phone, tablet computer, or even directly grant money subsidies. Some companies in the promotion of marketing aspects of the amount of input per month in millions.

"The early May to Chengdu to expand the market of ' e Tatsu recruit car ', the end of the month to disband the team. This is just the beginning, shuffle is already in progress, to the end of the year to live a good taxi software may only be left three or four. "The insider said.

According to Beijing's "rules", before some of the taxi app to try the fare increase model, advertising mode are denied.

"No embedding of advertisements" is stipulated in the rules. Advertising is not a taxi software industry's only profit model. Advertising is not our most important profit point. "Taxi small secret related person said.

For the fare increase, the person said, "The fare increase function for the taxi software is not the core, the proportion of daily orders is not more than 7%-8%." ”

But in addition to fare increases and advertising, taxi app will be in what mode of profit there is no clear route.

"We are consistent with the government's purpose."

The founder and CEO of Wang said, "initially considered how to do a good product, consider customer service, consider the market, the only thing that is not considered is the policy will have problems." ”

For those who already have a first-hair advantage, unexpected policy risks are testing them.

May 22, the Shenzhen Municipal Commission of Passenger Transport, said that because the market of mobile phone call software There are "security risks, not standardized" and other issues, the competent authorities in accordance with the law of supervision. Taxi drivers in Shenzhen have been instructed to uninstall the software.

According to public information, local governments on the taxi software attitude is not the same, the current clear "stop" is Shenzhen, Beijing, Guangzhou and other places, showing the "fare increase" call the car more sensitive, the Midwest is eagerly looking forward to working with the software companies.

"Tick-tock taxi is doing is a matter of the people's livelihood, must accept the government supervision, the supervision of public opinion, must be less than one year old, take care of fairness, credit. "Cheng Wei said.

Wang, founder and CEO of the rocking car, said to reporters, "initially considered how to do a good product, consider the service customers, considering the market, the only thing that is not considered is the policy will have problems." ”

Wang said that the Shenzhen "ban" is only temporary.

It is understood that tick-tock taxi, such as a few taxi cab software and Beijing Municipal Transportation Committee cooperation of the unified call vehicle platform in early July on the line.

"In fact, our intention is in line with the government, and we are all trying to solve the problem of" taxis are difficult. "Cheng Wei said.

New trends

"The fare increase of $5 is all for the driver"

A number of car software manufacturers said they are actively cooperating with the "New Deal"

From July 1 onwards, mobile phone call car software all into the Beijing unified call platform management, passengers use mobile phones, will also be in accordance with the Beijing call service charges standard pay fees, immediately call the car 5 yuan per order, booking call car 6 yuan.

For each single "fare increase", mobile phone call software manufacturer, call platform, taxi drivers how to divide?

Yesterday evening, Qi, vice president of the car, said to Beijing News reporter, "The fare increase of 5 yuan will be all to the driver, telephone station and taxi software will not be divided." ”

Since then, Qi said, the unified calling platform is in the form of a telephone or app call, and two calls will be transformed through the virtual center of the radio, and the taxi driver can eventually receive it by telephone.

"will not force the driver to abandon the free app software installed." Qi said that the government launched a unified platform, part of the reason is for security reasons, discourage drivers to "click on the App" Way to receive orders, but also promote telephone orders.

For the management of the authorities issued a few days ago ("Beijing Taxi mobile phone call service Management Implementation Rules"), shake the car, taxis, such as small secret taxi software are said to be active cooperation.

"How to ask will actively cooperate." A taxi app founder told the Beijing News reporter earlier.

Qi yesterday also said that the new policy after the launch of the car is from the system to actively cooperate with the upgrade and improve the quality of service to meet the requirements of the call platform.

A taxi. The official told the Beijing News reporter yesterday that it would fully support the government's policy, "do not think the government's policy will give taxi software prospects to draw a full stop, on the contrary this is a normative upgrade of the industry."

"As long as the development of a suitable interface can achieve business docking, technical is not a problem." "It's not hard to technically access a unified calling platform for software," said the source.