Where is the Instagram of China?

Abstract: Guide: Brand advertising as a user-intensive use of products (also known as toothbrush products) is the most direct profit model, only control the intrusion of advertising, and have a good advertising landing point, brand advertising profit space will be very large. For the camera360, the beauty map

Guide: Brand advertising as a user-intensive use of products (also known as toothbrush products) is the most direct profit model, only control the intrusion of advertising, and have a good advertising landing point, brand advertising profit space will be very large. For camera360, beauty Mito, such as photographic tools products, brand advertising is very difficult to escape the profit model; for the QQ space album such a social album, brand advertising is inferior to native advertising. "Some things on the Internet" recommended this article, so that readers of the photo-type products of the profit model to understand.

A slogan from Apple's website has been a long time to me, the original is "do our best to leave the world a better mark", we have come to this planet for so long, what can really leave, entrepreneurs and engineers for the world to leave a good product, most people can only leave a thing-photos.

In the past, we all in the hot debate internet thinking, I in the "Internet meditation" in the view of the Internet is the essence of a--connect, photos as the eye and brain memory extension and for people to retain the most beautiful memories, the best of their own, the most wonderful moment. There is no doubt that people have great enthusiasm for photos, because life itself can give us too much touch. 51 Small long holiday just ended, i intentionally searched the Photo album category products users upload data, originally thought Sina Weibo will receive the most life enthusiasm, carrying more people's photo demand, did not expect to find the most horrifying data from the QQ space. In the 51 holiday, QQ space one-day photo upload number of breakthrough 510 million, this figure shows how people are keen to through some kind of contact, to retain the past, share the present and the future.

When we're holding on to the best moments, maybe you've found the most needed photo album Internet products in China has not been a good profit model, this is the Chinese Internet in the past 20 years did not really break the field, photo and photo albums, most of the products as a basic service and occupy a huge amount of storage and traffic resources , but can never produce direct profits.

Where is the Instagram of China?

I believe that many photos, photo albums, entrepreneurs will say their products for China's Instagram, but, these products often do not Instagram the most core social gene, so, we must helplessly face a reality: China's Instagram is actually QQ Space album, But QQ space mobile phone installation volume is large enough, Tencent may think that no longer need to separate albums into an app.

Instagram is not making a profit now, but is experimenting with some of the original ads that are not jumping out of the application, based on the experience without destroying it. In my opinion, Instagram and QQ space album profit model can be a brand advertising, charging more storage space, topic or theme activities, feed flow advertising, one or several models. Although neither of them has a profit plan now, the huge flow and storage costs will force them to come up with a profitable approach sooner or later, and to protect the precious user experience, which may be the last piece of fat in the Internet advertising market.

For this kind of social photo album products, value-added services is a not destructive experience, no invasive profit model, Tencent is best at this trick, Facebook is now learning this trick, this kind of online games in the common pattern, in the social network is also constantly proving its viability. Instagram if the value-added service model is profitable, I personally think it is the most sensible choice, and the large registered active user scale is the best product scenario for the burst of value-added mode.

For photo entrepreneurs, is the Free+pro model of cloud storage reliable?

Photo storage is, by common sense, the natural cloud storage Fre+pro pattern scene, a photo often has a 5-10m size, whether it is the user's mobile phone storage, or limit the amount of space in the cloud storage, for those who are self-portraits and love to travel people, are very easy to fill, the question is how many users really intended to pay ?

Chinese netizens prefer to use free things, so far, in the virtual service charges, Tencent has done the most cattle, but Tencent is a social network as the core cornerstone of products, photo-type entrepreneurs have to face ordinary users more like and accustomed to upload photos of QQ space albums reality. Users of photographic tools products have a positioning of their own, positioning you as a camera application, so the camera application and the surrounding entrepreneurial project profit model and the difference between the album class will be very large.

In front of this model, not only has the QQ space album this mountain, but also has Baidu, Tencent Micro Cloud, small Mi Yun and so on some basic general cloud service, and these big company's cloud service storage area has already competed to the T level, this is the photo class start-up company cannot do. In my opinion, this pattern can be used as a standby model in parallel, but can not be serial, photo album category entrepreneurs should use this model as a defense, not an offense.

Brand advertisement and original advertisement of photo album category products

Brand advertising as a user-intensive use of products (also known as toothbrush products) is the most direct profit model, only control the intrusion of advertising, and have a good advertising landing point, brand advertising profit space will be very large. For camera360, beauty Mito, such as photographic tools products, brand advertising is very difficult to escape the profit model; for the QQ space album such a social album, brand advertising is inferior to native advertising.

Photo Album Products are born to experience the requirements of high products, photographic tools products ads are tool users to see, Space photo album products ads can be users themselves or friends look, the former for the push mode, the latter is more suitable for browsing click mode.

In the mobile internet era, brand advertising and native advertising are more accurate user position than the PC Internet parameters, can be more long tail and precision, this is enough to allow advertising potential scope and scale to reach a large order of magnitude. Of course, the mobile-end feature of this advertising product is not just for photo albums, but for a wider range of mobile-side advertising features.

Write in the end: I hope that photo albums entrepreneurs according to their product shape and user characteristics to choose their own profit model, in particular, it is prudent to enter the corporate photo album category of the market, appears to be an easy to pay the user group, but this is not their high-frequency use of the scene, better to do the Phoenix, not the chicken.