Where is the living space of domestic operating system

Mobile internet age, mobile phone as the most important import status no longer need to be tired. After the great success of millet, horse close to the end of the time, 360, Ali, Lok as coincidentally burst out of its mobile phone in the field of ambition.

However, it seems unrealistic to go back to the millet path. Alibaba, music, etc. invariably choose to "ecological system construction" as the focus of the Bureau.

However, in Google and Apple's respective ecosystems have formed two strong separatist situation today, Ali YunOS, etc. by the domestic Internet companies to build the operating system, its survival space exactly where? There is analysis that, with the help of the operating system in intelligent home, intelligent vehicle navigation, IoT, car networking and other intelligent ecological circle "dream", Would be a grander plan.

The transformation after the disappearance

About 2012, more and more people turned their attention to the mobile Internet, and internet companies were involved in the mobile phone market as mobile terminals, and the popular approach was to work with homemade hardware brands to push custom machines.

For example, 360 of Zhou 祎 a high-profile announcement to enter the mobile phone market, the old bank's security as a demand. "We have to do the ultimate in the mobile Internet security, we must do their own mobile phones, so as to deeply intervene in the bottom of the operating system, on this basis to build a real mobile phone security, to achieve user demand for safety." "Over the same period, Alibaba took out its own research and development system and plunged into the custom machine field."

Alibaba in 2010 began to team up the development of mobile operating system yunos,2011 July on line, probably from 2012 to take the custom machine route, has teamed up with the day to launch the Hornet mobile phone, and then Amoi, Konka, small chili and a series of small brands.

Unusual is, at that time has MIUI interface system of Millet Walk is a "taibaodalan" path. Soon, it is difficult to form a brand identity of the custom machine in the mobile phone in the Red Sea market is near to disappear, and millet around the operating system + ecological layout of the idea of a time and again to refresh the company's valuation.

In the September 2012, a "dragon incident" between Ali and Acer highlighted the confusion of the "Custom machine" model. The company was forced to pull out of its A800 mobile phone, which was launched in partnership with Alibaba, and the new launch was canceled, with the Ali operating system facing the challenge of Android for the first time, after being threatened by Google's cancellation of the Acer Android license before the launch.

A person in the industry told reporters that if Ali's YunOS system is always and some domestic three or four-line mobile phone brand cooperation, over time will give people a "very low" (low-end) feeling, it is difficult to shape the brand image, it is difficult to seek breakthroughs in the ecological layout.

After several years of reflection, Internet companies return, have changed a set of ideas. For example, YunOS change ideas, with the help of Alibaba's resources to move the ecological layout. At the beginning of February this year, Ali spent 3.6 billion shares in the mobile phone brand charm, Ali through YunOS to create an ecological dream of the first. And not long ago, le-Vision launched a full terminal intelligent operating system Leui, and subdivided into car version, TV version and mobile version, walking is also an ecological path.

The core of Intelligent ecological circle

2014, the smart hardware market is unusually hot, including bat, millet, Beijing-east and other Internet companies began to accelerate the layout of the intelligent field, such as mobile phone origin of millet, relying on its own MIUI system, launched the millet hand ring, air purifier, mobile power, intelligent blood pressure meter, piston headphones, etc. Objective to build intelligent hardware ecological chain.

In an interview with an intelligent hardware industry, for example, the smart home is divided into three steps, one is a single hardware through networking to achieve intelligence, such as the use of mobile phone to control the water heater; The second step is the interconnection between the intelligent hardware, such as a manufacturer of air-conditioning and b manufacturers of water heaters; The third step is based on the data generated by these connections to establish a model, through machine learning, grasp the user's life habits and operating preferences, to create home networking. At present, the industry is stuck in the first to second step.

It can be foreseen that the Internet manufacturers return to the field of mobile phone is one of the third step in the smart home to try to break through, as a terminal access to mobile phones, internet manufacturers of cloud computing and large data analysis capabilities are also the hardware needs of resources. And the construction of intelligent ecology, in addition to Alibaba, the charm of the Internet and hardware enterprises, the future is likely to have the upstream chip dealers, program providers, as well as downstream mobile phone manufacturers, television manufacturers, wearable equipment and other companies to join.

An example is, in the car after the installation (factory installed) Navigator Market, YunOS has joined hands with Newman and other hardware manufacturers into the Bureau, Ali's such as the German navigation, millet music and other resources are also included in the vehicle navigation of the category to be integrated, and the further plan is the Internet car, through resource integration (navigation, weather, Entertainment, etc.) let the car and the user's Internet life through, this aspect of Ali has been with SAIC cooperation.

The entrance to the mobile ecosystem

Analysis of the existence of Apple iOS and Google Android in the gap between the domestic mobile operating system, how to integrate their own product resources, to create a mobile end of the ecological chain, will be the focus of competition.

In this regard, Ali has made some attempts. The latest YunOS3.0 version of the mobile operating system, released in Beijing last October, has the biggest highlight of the cloud-based card application model Cloudcard without the need to install traditional local apps.

For example, users have booked a late-night movie ticket on YunOS's mobile phone, and the system will analyze it based on "event flow" and "information flow", generating a movie card and pushing the address of the theater and the weather at that time. When the time is up, the movie card automatically pops up and asks if you need to call a car service. If the arrival time is still early, the system will recommend dining and shopping information near the cinema. Before the beginning of the film, the card will appear the time reminder information, in the admission, the mobile phone flashing lights on to open for lighting. After the finish, the Shadow Sharing service pops up. In Cloudcard mode, all of the above actions are done in the cloud, and users do not need to download the apps involved in these actions to their local phones.

The month, Alibaba and the charm to reach a cooperation agreement, Ali Ecological Shopping, payment, travel, O2O, local life, browser, map, video, music, will be deeply integrated with the charm family.

A mobile internet industry person to the "First financial daily" reporter said, compared to the PC, mobile era of the entrance and hardware closer, like Google acquisition Nexus, Ali hand hardware manufacturers can better understand the relationship between hardware and system, promote the integration of eco-chain.