Where is the next step in smart hardware?

Heat waves of intelligent hardware have been burning from 13 years to 14 years. Last year's 3D printing, car networking, smart routing, smart bracelet created a wave of hardware startup boom, and with the fame of 14 years crowdfunding platform, in the field of intelligent hardware connected crowdfunding wings, Holding a combination of hard and soft sword open-minded, so that many giants and venture teams have plunged into this fertile soil, the heart silent: the next giant Internet will be me.

Crowdfunding: Rely on hardware intelligence

Speaking of the momentum of intelligent hardware Liaoyuanzhizhi, I must mention: crowdfunding, that is, crowdfunding, refers to the launch of the Internet through the fundraising project and raise funds to the general public emerging financing model. At present, China has already created a crowdfunding platform focusing on smart hardware. For example, the latest news broke the news: Jingdong pushed the main platform for smart platform hardware and popular culture. What is more, the first domestic time-sharing platform for smart hardware equity crowdfunding , Has announced a shift from equity crowdfunding to a smart hardware starter, and that momentum has not diminished.

With the renaissance of interconnected hardware, Internet giants, traditional electronics manufacturers, traditional homes, traditional healthcare and more are all involved in this area, all of which are attributed to the new financing method in the United States - crowdfunding and getting more and more entrepreneurship Team and intelligent hardware enthusiasts attention. Because of its low threshold, diverse content and other financing channels for creative people may obtain the funds they need to achieve their dreams, for more people who have the dream has unlimited possibilities.

Crowdfunding undoubtedly solves the problem of funds, product experience feedback, dissemination and fan training of small-team hardware startups, issues fund-raising projects through crowdfunding network and raise funds. By virtue of better avoidance of entrepreneurial team re-technology The blind end of the light market, and crowdfunding in the field of technology life can make science and technology hardware more popular new products, which is a strong catalyst for hardware intelligence, so that more ideas and enthusiasm of the grassroots entrepreneurs came The history of the front desk, so that a batch of software content and people's lives related to the hardware products sent to our horizons.

Hardware and software by the basic necessities of life

We divide our smart hardware projects into the following categories: wearable (clothing), smart home (residential), car networking (line), smart medical, cool play equipment, internet of things industry applications, robots, drones ... At present, the hottest intelligent hardware is the most popular in the four fields of sports wear, medical health, smart home and car intelligent. International Internet giant smart hardware layout has been in full swing: Google to 32 billion acquisition of nest, but also with 550 million won Dropcam to enter smart home, as well as Apple's Global Developers Conference (WWDC) officially released HomeKit smart The home platform, developed on the basis of hardware developed internally by Apple, is designed to allow users of iPhone and iPad to easily control furniture devices, including lights, locks, warehouse doors, and more, through applications or Siri voice control. Relatively speaking, the domestic BAT Big Three is relatively small at present, but also a lot of achievements: 360 set up intelligent hardware Division sprinkle the net, Baidu's Ai Qiyi and PPS merged to form a search portal, copyright resources and Distribution channels across the board coverage; and Ali is through the acquisition of Youku Tudou attempt to occupy the video industry, building a broad coverage of hardware and software and content resources; at the same time, Tencent and mobile phones, home appliances and other industrial chain parties frequently contact with enterprises seeking Cooperation, cooperation with Haier micro-channel air conditioners can be used to control the WeChat awareness, Tencent access to the living room-related hardware is actively carry out card-bit prevention. In addition to BAT outside the millet, Huawei and other Internet giants equally idle, active deployment of family-centered smart ecology.

1, wearable hardware: According to foreign media reports, over the years, Silicon Valley has been predicting wearables will be the star of tomorrow, and Apple and Google in the competition area, wearable device has become a key battlefield. Milanesi said smartphones and tablets are slowing down and wearables will be "the next cash cow." ABI, a market research firm, said sales of wearable devices, including smartwraws, were about 2.8 million this year, compared with 300 million smartphones sold during the same period.

At present, the field of intelligent hardware is mainly represented by Google Smart Glasses and the sports bracelet / wristwatch product represented by the Apple Smart Watch are more prominent.

Apple introduced its own smart watch product, iWatch, this fall. Google also sold a limited amount of Google Glass to the public. It is said that Google is also developing a smart contact lens that measures the blood glucose level of people with diabetes. Wearables bracelets from the ring, bong bracelet, happy heart, Huawei and NIKE sports bracelet product is very Sheng.

Many companies in the market have introduced a wide range of wristband watches, but the enthusiasm of the users is not high, because the wristband watches usually measure the number of steps, calories, pulse and sleep time, which hardly reflect the user's actual physical condition . Again,

In the current situation, many wearable devices are selling more of a concept, the corresponding service support has not kept pace. From the user's point of view, each of the different devices need to install their own APP, the data between each other can not get through, which brings the problem of fragmentation.

2, smart home: smart home has not yet formed a complete system and ecology, millet routing, 360 security routing, polar routing, Lenovo cloud routing, such as traffic entrances or smart home control center as the focus of the competition has become increasingly hot. What is intelligent routing? In simple terms, intelligent routing = traditional routing + application software can be installed + remote control. The second half of 2013, under the leadership of the polar route, opened the smart routing campaign to join the fights of millet, 360, Thunder, Baidu, these Internet Gangster, of course, ginger or old spicy, the recent telecom equipment boss Huawei, the old veteran routing Lei Ke also joined the battle group manufacturers, Lenovo and venture team wishful cloud merger to create Lenovo cloud intelligent routing, this is a very lively competition!

If the market alone, the router market is not large, the profits are not lucrative, why giants bosses have to work hard to do this?

Router as a wireless signal source in the home, all home devices can be associated with it as the starting point. In other words, the commercial value of intelligent routers lies in the smart home. According to AVC's forecast, this is the next huge market with a trillion market space. The appropriate gateway products and interconnection modes are important prerequisites for smart home development. Curtains can be remotely controlled, but the curtain manufacturers do not need to do anything technical, they just need a smart router solution to connect their products to a home network that is centered on smart routing. Intelligent router can also act as an intelligent gateway role, 7 * 24 hours control all home networking equipment, control the important gateway to the family flow;

Recently, the giants have also shifted their target to the field of smart security. There are 360 ​​family guards, Baidu Heights and longan cameras appearing. Trying to make the smart routing and smart camera linkage and driving other peripheral electronics to complete the smart home ecology and complete solutions, I hope the router With the camera terminal to cooperate.

However, the current smart routing ambitions are not well achieved. Although the smart home model is proposed based on the millet routing, the smart home has not yet entered the daily life. It is also a variety of anxieties for the intelligent routing vendors. Because the smart routing is more Plug-ins and cabbage prices to market, profitability difficulties. And the biggest selling point of smart router is smart home, but in practical applications found that the concept of smart home smart router is still too thin, it is difficult to support more heavy applications, but also far from routing Wifi module to the TV, Air conditioners, refrigerators and other household appliances Unicom and control. Strictly speaking, the concept of smart home in the current intelligent router publicity is essentially the management function extended with the help of Wifi signals, which is far from the concept of a real smart home.

3, car networking: its name suggests it refers to the vehicle with some kind of communication to connect to the Internet, but not just understood as a car with a server connection, more talk about the car with the outside world. Vehicle networking hotter in 2014, vehicle and parts companies, Internet, communications, science and technology enterprises, have accelerated the pace in the car networking business to break the terrain, intent to establish themselves as soon as possible in the field of car networking sphere of influence. At the same time, the awareness of car consumers on the car networking is bound to rapidly deepen and increase, and the size of users will also get explosive growth.

Overseas, the U.S. automaker Ford Motor Company is now working with Intel to jointly promote the Project Mobii project. The two sides will be on the project to explain the future of personalized car and Mobile Interior Imaging technology and other functions, using face recognition software to provide enhanced privacy control, And will make the car experience more secure and personalized. In addition, Volvo Cars, Vision 3 five-door full-size models, GM An Jixing, Toyota G-BOOK, BMW's interoperability, Mercedes-Benz's My command Dengjun joined the "car networking" system, that is, cars and computers, Internet technology together to make cars more and more "intelligent." On the other hand, Internet companies such as Apple, Tencent and Baidu also actively developed car networking technologies and gradually unveiled the car networking game of "big brothers" of various quarters.

Specifically, there are too many barriers between car networking industries, and everybody wants to become an entrance. This makes the already inadequate resources more dispersed and makes it difficult to achieve the scale of tens of millions of users needed for disruptive innovation. In addition, automobiles, electronics, and communications Internet, finance each have their own ideas, have their own standards, it is difficult to form a concerted effort. There are owners of the use of habit and degree of acceptance has also seriously hindered the car network to continue to move forward. In addition, the car network how to achieve profitability is also a major difficulty, has continued the strategy of free products how to allow car owners pay.

Where do smart hardware go?

Do hardware is an attitude, but still in the exploration, and did not find a successful model, and in the design and development, supply chain, hardware design, cost control, storage and other core links are Internet giants are not familiar with or do not take advantage of Areas, these aspects of the risk everywhere.

Therefore, a complete ecosystem of smart technologies requires a large number of developers and vendors to work together to create wonderful smart products. It is undoubtedly in line with the future that intelligent hardware will work together in cross-border co-operation. And there is an imaginative market space . In the end we will see that each will through its own open to build a set of intelligent hardware ecosystem, or to represent the data and technology-based Internet companies, the future will have the opportunity to become intelligent hardware ecosystem core.