Where is the next step in the creditable?

When Yi Xin was just born, I wrote an article on sniffing. "Hundreds of millions of users are not difficult for Yi Xun. The difficulty is whether we can keep going and whether we can fight spam." At that time I think, backed by Netease and China Telecom, the two giants, free SMS as a destructive weapon, easy to trust the magnitude of 100 million users is not difficult. The core issue is how to ensure the frequency and viscosity of users and how to get rid of users after obtaining 100 million users after obtaining 100 million users. After obtaining 100 million users, whether or not Yi Xin can find the next breakthrough is the core issue of the next step of development.

A year later, Dark Horse's prophecy became a reality. Recently, Yi Xin released the "YiXin 100 Million Users' White Paper" (hereinafter referred to as "White Paper") in Beijing, announcing the total number of YiXin users exceeding 100 million. As a result, YiXin formally entered the "billion-level club" of Internet products. Yuan Fo Yu, general manager of Netease Market, said that Xinyu's differentiated strategy achieved remarkable results and achieved the expected results in various fields such as mobile social networking, mobile gaming and voice communications, and Yi Xun will release the strategy of "socializing fresh life" End user social needs.

When it comes to eclectic, one can not avoid the problem is WeChat. In the "White Paper" released by E-Mail, E-Mail did not evade this point either. The "White Paper" pointed out that although weChat alone dominate the mobile phone application, long tail applications still exist its development space, small and medium applications can still be quickly developed through the field of market segmentation. LINE at this point and street unfamiliar with the most persuasive, the main relationship in WeChat social relations at the same time, strangers rely on strangers social alternative, find their own place. This fully shows that even if WeChat and then powerful can not be overwhelming, in the vertical segment of the field of instant messaging and other trusted companies will still have a place.

According to the content published in "White Paper", the next development strategy of YiXin still wants to start from the weak relationship and make YiXin become the instant communication tool of the relationship expansion. For instant messaging, if you have a large number of users, you will become a super entrance, such as WeChat, and now you have become a super entrance to the mobile Internet. However, the vertical industry will also spawn instant messaging tools in vertical areas, which is why when the QQ is in full swing, the game industry can spawn a YY. Therefore, mobile applications and social networking are the relationship between "chicken" and "egg," and instant messaging tools can become the entrance to applications, and users of mobile applications also have social needs. So this time, if the letter in weak relations and vertical areas another way, then they may find the next breakthrough. It appears in the dark horse, at least in the following aspects of the existence of trustworthy development opportunities:

First, social life offline applications

The biggest change in the new version of the Trusty 2.8 version is a comprehensive upgrade and opening up of the two major functions of "ask one question" and "carpooling." "Ask a question" and "carpooling" are two core functions of Ericsson's strategy of "socializing fresh life". For all-round opening up across the country, it will further strengthen its social properties and provide users with a variety of new social modes.

It is reported that the new version of the "easy to ask" in the function and user experience and other aspects of a comprehensive upgrade. First, an increase of real-time interactive city functions, according to the user's geographical location to find a good city, to find new friends in the same city; second, the forum for a more diverse classification, including love, career, school, health, Travel, movies and other interest-based forums; third, set the timeliness of questions, questions in the "Ask a question" can only reply within 12 hours, making the interaction more powerful and effective; Fourth, the user You can choose to cancel the concern, to avoid harassment caused by excessive information.

In dark horse seems, easy letter through the "ask a question" feature that allows users to find like-minded like-minded friends around, through interest to promote social, and ultimately the formation of trusty users precipitation.

In addition to asking questions, Ezine also uses daily life applications such as "car sharing" to drive user confidence. Yi Xun "carpool family" you can seek travel carpool assistance by looking at "nearby owners" or "nearby passengers." According to the official statistics of YiXin, as of mid-June, YiXin "Carpooling" function generated thousands of carpool routes in a single day, exceeding the total number of Beijing bus routes.

"Ask One" and "Carpool" are two major functions that are not available on other mobile IMs. They are the new route of "application-driven socialization" and one of the new breakthrough points of Xinyu. After hundreds of millions of users with credit, these two functions will soon show a great deal of activity and user stickiness.

Second, the game social applications

We all know that the original application based on online games YY QQ is in the heyday of the time, developed, and YY founder Li Xueling is from NetEase. In the era of mobile Internet, based on the booming mobile game industry nowadays, will it also spawn instant messaging tools in the vertical field of games?

Social applications in the field of games, Netease undoubtedly has inherent advantages, the game is a very important business model Netease, independent research and development and agents with a variety of popular games, players playing the game, it is easy to generate social needs. At the same time, easy to believe voice call is very powerful, a single voice message length of up to 2 minutes, high-definition voice is good, ideal for players to play the game when the call.

It is worth mentioning that, Yi Xinyi gaming platform also broke out amazing distribution capabilities. Netease agent by hand travel "Ninja must die 2" on the line a month, the user volume that is more than 8 million, of which 2 million through the easy letter login. The recent "Mini Journey" on the platform of Yi Xin game also continued the rapid momentum of "ninja must die 2". With easy-credit users breaking Yi and Yi Xinyi gaming platform to be more powerful, Yi Xin in the game social aspects of the imagination is enormous.

Third, business social applications

NetEase mailbox users number more than 650 million, with China's largest business social user relationship chain. From the end of last year, Netease mailboxes highly integrated with the letter. NetEase released in the 6.0 version, so Netease mailbox and easy to trust two account system, simultaneously reminded. E-mail users can scan the two-dimensional code to log Netease mailbox; phone number E-mail users login on the PC side, you can view the E-mail version of the content; E-mail user login in the mobile, view and reply to the mail. Netease and E-mail high degree of integration, will make part of Netease mailbox users into a trustworthy user, so that e-mail, like MSN, has become an important business social networking applications.

In short, the number of users has exceeded 100 million in the letter, with the support of operators in China Telecom, holding the banner of "free sms" and "free calls" through the integration of Netease mailbox, Netease news client, Netease games and other applications, In the bold exploration of the social aspects of fresh life, the next step of eclectic has not been able to achieve the magnitude of WeChat, but it still can win the vertical and the subdivision world.