Where is the opportunity for red wine dealers to have an impact on traders?

Last week was invited to join the UGCB (Bordeaux Wine Federation) and also to buy wine jointly held a wine tasting, a total of 30 stalls on the scene of nearly 100 Bordeaux well-known famous wine. For a person who loves red wine, this is a rare opportunity for a great meal. It is said that this is the UGCB Bordeaux Wine Association in the world for the first time and a company to host a cocktail party, China and also buy wine in the international market position, this shows. In the scene, if tasted the right wine, you can directly scan two-dimensional code to also buy wine phone site real-time place orders. This is a kind of O2O.

A few days ago I wrote about the food electrical business analysis, and focus on a store and the preferred two cases. Wine dealers are another interesting category. There are red wine and liquor points, you see Jiuxian network in the center of officialdom Culture in Beijing, the main liquor, but also to buy wine in the petty culture of Shanghai, the main red wine. But in the wine electricity merchant, at home and abroad also has many kinds of models.

Wine dealers at home and abroad

Red wine is a strong cultural imprint of the industry, whether the new world, the old. Robert Parker's scoring system. Bordeaux and Burgundy are two major producing areas in France. The story of red wine always has a long history, people can't stop. He is both a symbol of man's taste and an aphrodisiac of love and lust. Because of the variety of years, for wine dealers, from the beginning has a lot of challenges.

In the United States, the beginning is also the largest red wine comprehensive electric website is wine.com, and the domestic people are familiar with also buy wine similar, is a vertical comprehensive alcoholic liquor, category everything. Two years ago, the famous American wine community snooth.com launched a red wine Flash shopping site www.lot18.com flagship red wine flash business. Its main intrinsic logic is that red wine and ordinary goods are different, because the category year is numerous, the consumer often cannot adapt, therefore the professional sommelier (curator) may help the consumer to choose the wine by recommending the high cost-performance wine. Lot18 through such a way to obtain the difference between traders and consumers, because it is a flash purchase, so in the supply chain and warehousing level is greatly simplified, so that consumers can get the most benefits.

The domestic wine electricity business website such as also buys the wine, the product still and so on also has opened up own Flash buys the channel. However, because the overall domestic consumer consumption of red wine is not mature enough to buy more of the significance of selling inventory, rather than the meaning of wine selection, which is related to the immature domestic wine consumers.

The impact of wine dealers on traders

Red wine This vertical category in the electric business industry has advantages, there are weaknesses. Weakness is that red wine is not a mass consumer goods, not standardized, it is difficult to a single product for the popular word of mouth. The advantage is high customer price, customer purchase frequency, high margin. Take also buy wine examples, independent agent and from the trader to take goods in parallel, comprehensive gross profit margin can reach about 35%. In France, the cheapest 2 euros of wine, after tariff transport, to the domestic retailer to increase prices, and frequently sold to 200 yuan. On a platform that also buys wine, because the price is transparent, also must sell at least forty or fifty yuan. At the same time because of red wine in the Chinese market, is not the day, but luxury goods, high-end wine sales ratio is larger, customer unit price than the General Electric commodity class to a lot higher.

The impact of red wine dealers on traditional traders is obvious. Small traders, who traditionally rely on the sale of red wine, are increasingly running out of business. The electricity merchant has the price to be transparent, and the logistics distribution convenience and so on advantage. So unlike other e-commerce, wine dealers from the beginning of the traditional retailer's life. Only in the past, China's consumption of red wine people have a large number of tyrants, their prices are not sensitive, which has a large number of profiteering of the existence of wine retailers. With the red wine culture began to become popular in China, wine dealers also began to be cost-effective to obtain tyrants's favor. Also buys the price formula of the wine, is the foreign retail price plus the tariff, this lets many intermediate links, does not have the profit to say, to the traditional trade very big impact.

The development trend of red wine electric Dealer

From the wine also asked a number of interesting figures, quite representative of the industry's trend of development. A single bottle of more than 200 yuan of wine, also buy wine 2013 than 2012 growth of 5 times times. And 2012-year wine, also buy wine sales of nearly 20 million (these users need 2015 years to get the goods) the purchase order can be so hot, surprising.

Also buy wine These two years in the high-end wine, growth is very fast. The people they were targeting were also very clear: men over the age of 30 who had social + drinking + or taste needs. To one or two-line major cities. This is actually the development trend of Chinese red wine consumption crowd. For another word I call it: the new upstarts. This is related to China's recent large increase in the IT industry and the financial industry high net worth people.

This group of people, and the first wave of consumption of red wine tyrants compared to younger, more educated, more international degree, but also to form a culture of sharing and love life. More importantly, their degree of internationalization, so that their quality and price of wine, more discerning, they no longer for the opaque intermediate link to pay, but also to buy wine of this direct business model, it is very good to meet the needs of this segment of the population.

Double 11 this year, also buy wine single day sales also more than 30 million. Wine industry is developing rapidly, the overall market of Chinese wine imports should be in 200~300 billion. In the future, an estimated 50% of sales will take place over the internet, and less than 5%. When the sales force of the network is stronger, the wine electricity trader will not only be the electricity merchant, but may become the huge power of the reverse integration supply chain.