Where is the outlet for medical soft paper release?

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Now talk about the release of medical soft text, many small and medium-sized enterprises are love and hate. Love is because of its low promotion costs, operability, and the spread of the effect of a wide and long-term; hate because it disturbs the medical market, the traditional marketing model, split the source, so that some of the traditional medical enterprises face difficulties. Objectively speaking, Xiao Bian thinks that the emergence of medical soft text is a great progress of network marketing, not only promote the traditional marketing innovation, but also closer to the distance between the user, the passive for the initiative, through the analysis of customer demand to disseminate corporate brand products, service concept more humane, more responsive to the needs of the times. But the development of anything is like a parabola, not a static one. The same is true of medical soft paper. Experienced a start-development-climax, medical soft text to promote the process also exposed many problems, so that many people drilled loopholes, seriously disturbed the user's self-awareness, deviation from the normal network marketing order. Recently, some of Baidu's column adjustment, all show the resolution of medical soft wen rectification. Below let small make up with you, analysis of medical soft article what is the problem, the future of the road where?

1. Dissemination of information on pornography, gambling and other irregularities under the guise of medical manuscripts

This kind of information I think we should not be unfamiliar, many times when we read the medical soft text will inexplicably see this information. Small series after a long time to conclude that such "illegal" medical manuscript there are rough and hardcover two of practices. Coarse dry on the more naked, direct, often the practice is, a seemingly formal medical manuscript title, article Guide, and then the article do a good job of these bedding began to reveal Fox, all kinds of sexual interest, pornography information, gambling information a variety of, with beautiful pictures, contact, let you surprised. Hardcover quality is better, the article can be said that most of the normal medical manuscript mainly, write more detailed, if you do not look at it really let them mixed, in fact, behind the cover-up is a variety of gambling, pornographic links, perhaps a simple noun, perhaps a small picture, you tend to fall into the trap, This is a design that has been spent in mind. A more advanced point, that is, the traditional male, female physiological phenomenon, the spread of various drugs, sex products, sexual health care, as well as other xxx. You say it is illegal, people hold high uphold the banner of "sexual" health of men and women, unscrupulous, take the edge of the line.

2. With the title to the crazy Bang, do not pay attention to the quality of the article.

Now many hospitals have a sense of optimization, this ability is a good thing, but often also affect their success reasons. Why do you say that?

? A lot of medical in writing is, according to the traditional optimization concept, in the keyword optimization of hard work, a variety of target keywords and long tail keyword application is also very in place, the results come out of the effect is that every day dozens of of the release is "XX Best hospital?" What's the best for a certain hospital? The best treatment of XX hospital "and so on, keywords, long tail keyword do a good job, but also to Yanzhiyouwu Ah, the results of a lot of manuscript content repeat, the same, the title is too single, are the best, best, or best. Baidu recently for this phenomenon mercilessly hit, usually appear "best, most preferential, cheapest" and other vague words, all blocked, and forced the media to prohibit the receipt of such manuscripts.

3. Covet small profits, quick success

Many medical enterprises complain that the article is not included, keyword rankings do not go, the site traffic is low. This is indeed Baidu's demand for the medical profession

More stringent, after all, this is a common life with the people closely related to the industry, do everything can control the consumer's thinking. But more is the medical enterprise's mercenary, quick success. Many medical companies are publishing a lot of manuscripts every day, but are all "independent original pure hand hit"? is not the case, many of the manuscript is directly from the Internet "borrowed" over, and even the process of the false original has been omitted, small series has seen a lot of such a manuscript written by the text and their own hospital products and services farfetched, However, he also complacent, change a link, change a contact way, think that the success, in fact, is self-deception.

4. Too "popularized", the article readability is poor

There are many enterprises also seriously write soft Wen, but only pay attention to the surface of the slogan, a variety of contact methods appear over and over again, all kinds of business pass, Jump JS, and even some enterprises also use technical means, the media website "title" Hidden up, replaced by their own. Anyway is gaudy, but savor its content will find no connotation, feeling just blindly cater to search engines, not consumers. They know that the article can not leave the link, the results are changed to contact the way and pictures. And the picture is used indiscriminately, this is with a visual interpretation of the article, the result desperately with beautiful picture stitching, the performance into a visual temptation. To the aesthetic of the external form to replace the wonderful content of the article, in fact, the effect of how, small series think, if they can not attract themselves, and how to impress others?

Finally, Xiao Bian believes that medical soft is a major change in traditional advertising, not just external forms of change. Content-oriented, advertising as a supplement to the user experience mainly to disseminate advertising as a supplement, to eliminate plagiarism, stick to the rut. Good promotion, from the quality!

This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0506/20449.html, reprint please specify!

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