Where is the outlet of encyclopedia marketing?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Encyclopedia marketing is in recent years the rapid rise of the marketing method, its effect is very good, has been the attention of enterprises. Many companies began to open encyclopedia marketing Road, there are some of their own recruitment, or training related technical personnel, some directly find professional encyclopedia marketing agencies. According to the Water Stone Encyclopedia marketing observation, in June this year, Baidu Encyclopedia official made the adjustment, seriously hit the development of encyclopedia marketing. Facing the new form, where is the outlet of encyclopedia marketing?

The main platform of encyclopedia marketing

Encyclopedia marketing, is the use of encyclopedia products to conduct the impact of the current domestic mainstream encyclopedia products have Baidu Encyclopedia, 36,000 branches, interactive encyclopedia, Search Encyclopedia and Sogou Encyclopedia. In terms of time, interactive encyclopedia is the most involved in the country, followed by Baidu Encyclopedia and Interactive Encyclopedia, 36,000 and Sogou encyclopedia is just launched in 2013. Sogou Encyclopedia is not open to create permissions, can only edit.

Because Baidu is the search engine's giant, so encyclopedia marketing platform is mainly for Baidu Encyclopedia, the effect of marketing Baidu Encyclopedia is also the most obvious. In addition, Baidu Encyclopedia popularity is also relatively large, customers will be more easily accepted. 360 search is currently developing rapidly, is the second largest search engine, so 36,000 branch very potential, water stone encyclopedia marketing that in the future, on Baidu Encyclopedia can constitute a threat to the non-36,000 genera.

June, Baidu Encyclopedia big Adjustment

According to the Water Stone Encyclopedia marketing observation, after June, Baidu Encyclopedia made a big adjustment. This adjustment is a major adjustment, mainly for audit efforts. The purpose of this adjustment is to improve the quality of Baidu encyclopedia content, means to strengthen the audit efforts, so that the content of the violation did not have the opportunity to pass the audit, so that the content of the rubbish to eliminate. As for the adjustment, the authorities are not open to outsiders. Above is only the water stone Encyclopedia marketing Observation and summary.

The adjustment for the main business-class audit, including people, companies, brands, medical, and so on, all with commercial purposes of the entry, audit is very strict, can say that almost no chance to pass. For non-commercial entries, there is not much change in the adjustment. Because the encyclopedia marketing is basically the business of the entry, so the official this adjustment to the encyclopedia marketing caused a huge impact.

For business-class entry, the official has given a new audit standard, must have the attention degree. Only has the attention degree commercial entry, only then may on Baidu Encyclopedia. What is the degree of attention, du Xiao Li said: is the well-known media coverage, such as the People's Daily, Xinhua, and so on, the report must be real objective, rather than by the author himself to provide the manuscript. This attention-level condition has almost eliminated most business-class entries. Many companies, people, brands, products, etc., has not been well-known media coverage, so the results are conceivable.

Where is the outlet of encyclopedia marketing?

Although the encyclopedia marketing has been greatly impacted, but did not put the encyclopedia marketing Road blocked, encyclopedia marketing still have the opportunity to develop. Water Stone Encyclopedia Marketing feel that Baidu Encyclopedia now although the audit is very strict, but not all of the entries can not be created, some more well-known figures, companies, brands, or need to create Baidu encyclopedia, and some other individual does not meet the conditions, through some technical means, can still be successfully created.

At present, the encyclopedia category of products is not just a Baidu encyclopedia, in addition to Baidu Encyclopedia, there are four other platforms can be used. These four encyclopedia platform is in the market disadvantage, and in the high-speed development stage, the audit will be relatively loose, the encyclopedia marketing provides a very good external conditions. Although the effect of marketing than Baidu Encyclopedia, but the effect is still there. For example, Search encyclopedia in Baidu ranking is good, 36,000 division in the 360 search rankings is also very prominent. So later encyclopedia marketing will gradually tilt to other encyclopedia.

The last sentence summary: Other encyclopedia-oriented, supplemented by Baidu Encyclopedia.

This article by the Water Stone Encyclopedia marketing original, original address: http://www.ssbaike.cn/knowledge/278.html