Where is the outlet of the electric business open platform?

Micro-signal: Zhang Jianseng

Recently, there is news that the Beijing-East strategic deployment of mother and child channels, and feeding, washing, milk powder, diaper category all to the self-employed, and then, Jing Dong http://www.aliyun.com/zixun/aggregation/1719.html "> Senior vice president Xu in micro-blog revealed that is not a platform for the mother and child businesses are to stop operating, Jingdong will be differentiated according to the brand processing. This behavior is seen by many businesses as "Bridges"; in the 21st of the full adoption of the General Assembly (Liu every year to give all the sales personnel to do a collective training), Liu again stressed the internal anti-corruption and fake problems, especially the recent Beijing-east sales of fake oil incidents continue to ferment, resulting in a great negative impact, BEIJING-East open platform business from 2010 to 2013 experienced a 2.5 billion, 12 billion, 30 billion, 600 of the rapid growth, but open platform expansion brought about by the quality of goods and management problems has become a headache for jingdong, self-management and the conflict between the platform more and more serious.

There have been two important transitions in the interior of the BoE on the open platform, once is the product, the merchant, the brand afresh divides, in the platform establishment beginning, the merchant's large-scale introduction has strengthened the self and the platform conflict, the department store and the platform department regarding the product competition is very serious, in this background two departments to the brand has carried on the division, and stipulates that the same business can only be selected on the platform or proprietary two choose one; another from Liu, 2011 when the open platform sales growth slow, technical, logistics problems highlighted, the Director of the vice president was also demoted to replace, Liu in the internal discussion of the closed open platform, Later, under the leadership of one of Jingdong's senior executives, the operation strategy also brought more serious management problems to the open platform, such as supplier management, product qualification, quality and so on.

On the platform and proprietary debate has been a focus of the electric business sector, in 2010, the main mode of business operators are self-employed, while the development of Taobao Consumer-to-consumer model and the high profits, stimulated the continued loss of the electric business enterprises, Jingdong, Amazon, when, The first shop and so on started the platform to operate successively; compared with the self-employed, the platform in the supply chain management and profit can indeed be in a very short period of time to show results, for the electric business platform, the entire operation is responsible for the business management, the rest of the business by the merchant to complete their own, you can earn considerable trading Commission and service costs, No other cost, but deregulation also brought the uneven quality of products, although the electric business enterprises have established a more stringent business audit mechanism, but can not fundamentally eliminate fakes, parallel imports rampant problems.

In fact, the core issues of platform and self-governance are mainly focused on commodity management, the balance of profit, commodity management, relying solely on the electric business enterprise is unable to achieve full control, in the whole society to the circulation of goods management retrospective mechanism is not sound, the electrical business enterprise based on paper quality audit can not determine the quality of products, Can only be in the aftermath of a strict deal with the merchant, to form a binding mechanism for counterfeiting, selling fake merchants, but its strength far less than the relevant laws, in the legal means can not eliminate counterfeiting, sale of fake problems, the power of business enterprises more limited. On the profit side, the open platform must be an important part of the future profit source of the electric business, Jingdong or other electric business is impossible to completely give up this piece of "fat", the development of O2O operation Strategy also requires the electric business to a more open posture on the wiring under the resources, so, the future of openness is still an important trend.

This needs to be in the business, product management to pay more efforts; First, we must improve the social circulation mechanism of commodities, from the source of the continuous tracking of merchandise to ensure that the product in the circulation of information transparency; The second is to establish the internal commodity inspection agencies, the main products for regular sampling, independent testing, To ensure that the products of the platform meet the quality requirements, the third is to establish a strict punishment mechanism, for the counterfeiting, the sale of fake businesses to carry out strict, high penalties, in addition to closing the shop also bear a large amount of compensation and even the relevant legal liability, in order to form the deterrent ability of businesses; above three measures need to form a joint effort to establish an effective monitoring system.

Open platform, for business operation is a good thing, he embodies the openness and autonomy, if you can strengthen the management, will be the same as Self-and, become an important driving force for the growth of electric business enterprises, self-employment and platform to promote, together to create enterprises in the market irreplaceable position.