Where is the road for local talent websites?

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After several rounds of Baidu Shuffle, local talent site webmaster simply or shut down the site, or regardless of the site, we see in some groups that the most information released, is a certain stationmaster before a monthly income relaxed million, after Baidu to rank after lost, a night back before liberation, many have to do other business, Or to go back to work, we are forced by the reality can not depend, but also unwilling to heart, the local site is really no way out? Local talent site There is no way out?

The author has been operating a local talent network, based on the experience of these years, in this Baidu adjustment, although we did not do any action, but also with a lot of webmaster, the same "treatment" by Baidu.

But luckily, we survived, and I'm sure we'll survive. I first say what we have done in recent months, and these months after the adjustment of Baidu, we have a reflection of the operation of the website.

1, brand, brand, or brand!

In the construction of the station, the first to choose a good brand, as far as possible to ensure that the domain name and site brand consistent, we chose the site name of the first letter combination as a domain name, from 09 to the present, has not changed, now in addition to Baidu, Google, Sogou, search, 360 Search and so on all the search engine's natural ranking of the brand is first (next I will talk about our action against Baidu, believe it will soon be restored), do not underestimate this, we found in the business, from the site brand words over the search, conversion rate and the probability of a high turnover of customers. But also facilitate word-of-mouth communication between customers, do the brand is to do a part of the difference!

After more than three years of operation, now our brand words have been hundreds of searches every day. In order to speed up the progress of brand promotion, is also on the Baidu, Sogou and search for promotion, directly in the local all the key words to promote, as well as search of mobile phones.

In short, the best way to promote the brand is: as long as someone on the internet to see the place, to find ways to leave your Web site, or website brand name, to find ways to let users to spread your site! This thing for stationmaster, I think is every day to do thing!

At any time to strengthen your brand words, so that local competitors always know that you have such a brand, is undoubtedly the biggest publicity on the site!

2, promotion, promotion, or promotion!

Many people say, my station Baidu rankings are not good, I do not promote. Wrong!

Others said, anyway, there is no place to send outside the chain, can not be promoted. Wrong!

No matter how the search engine changes, we want to get the search pro-Lai, in addition to doing bidding, continuous promotion is necessary, you think, you do bidding, nothing is to do hundreds of keywords, and if you can improve the weight of the whole station, then you can get thousands of long tail keyword search flow, it will be a very large part of the flow source.

Now in addition to Baidu, in fact, many other search engine sites are also very concerned about two things, one is the original content of the site, one is the universality of the chain. Do not believe that you can send an article in your site, look at the Sogou and search the collection of information to know. In fact, to achieve the original is very simple, we can go to try, the article title with your own handwritten content, content with your own on it. Ha ha. It's easy to say, isn't it? No, you send your website dynamic or the latest activity content, write a hundreds of words content, very easy to be included, I tried many times, always. Sometimes you send an original piece of information that you think is very rubbish, than you copy an article over false original, more easily included.

Outside the chain is also not very extensive, to do it with heart. Don't always post links on a platform. Many people will stare at Baidu's own products to publish links.

In fact, many business-to-business websites are also good places to post links, there are some of the high weight of the site, such as Webmaster class site, if you publish an article after a lot of people reprint, leaving a link, then the chain effect is better, this is to do the chain of friends to pursue the goal. Do the promotion and promotion, don't forget to share, can share to the blog, as well as some social networking sites, and to score. Everyone, happy, Sina Weibo, Tencent Weibo, Tencent space and Tencent friends platform is not a good place to send links, but is a good place to share links. Let your friends around to help you share your chain of achievements. The future of several major search will certainly enhance the weight of information sharing. An article is published, on the one hand, is original, on the other hand, can get a lot of social networking sites to share, it is popular, you said that the search engine how may not like it? Now Baidu's current adjustment, in fact, is to increase the weight of this part, so the search results of course more favorable. As long as you continue to do, I believe your site is not too late to restore.

3, cooperation, cooperation, or cooperation!

Many people feel a retreat when they hear the word "cooperation". In fact, you come to a point of practical cooperation is helpful to your website promotion. For example, I have written an article on the Webmaster Web site, "local talent website to promote five effective methods", talked about a number of cooperative methods. Here or again, do the site if the closed, inevitable dead!

As a local talent network, you can work with local organizations that do on-site job fairs, for example, every year we have to cooperate with the Sichuan provincial business office to carry out large-scale outdoor job fairs, from the official documents, we have to carry out, in fact, can not make any money, but it is very effective to build their own brand strength, you can also go to the scene to do some publicity , for enterprises and for individuals can, you as a sponsor or support units, you are the official, of course, more forceful.

There is another way, is the campus job fairs, many school campus Recruitment school will pay to do, we invite enterprises to participate in, can also be very effective publicity and promotion. And, of course, we can work with a number of training institutions and even peers. We are planning this in the future. In short, remember the win. Online cooperation, we can find some local forums, and they promote each other, some activities to help them publicize, let them put you on the co-organizer on it, which we have done before, the effect is good. Of course, we may have more publicity and promotion methods, and we hope that we can exchange more, and hold a group to keep warm.

This article is the first webmaster NET, reproduced please note from: Big Chengdu Talent Network www.dcdrcw.com webmaster Cai, Exchange qq:307000061