Where is the road for online car purchase? Easy car network to take the lead in testing water car vertical electric dealer

With the maturity of the electric business Operation system, the integrated electric quotient ecosystem is gradually perfected, and the development of e-commerce has been improved.

Real estate, automobiles, aircraft and other commodities, consumption patterns and consumption habits are undergoing major changes. Especially in the field of automobile, the development of the electric business has already begun to develop. This year, the car vertical website Easy car Network first Test water car vertical electric dealer.

September 30, Easy car network launched "Easy car benefits, car Carnival season" Phase II, "Gold nine silver ten" car sales season, and come up with unprecedented concessions and prizes to attract users.

It is understood that the total amount of user subsidy reached 35 million yuan, of which, only the value of the prize as much as tens of thousands of yuan. From this point of view, easy Car network to enter the field of electrical business is full of confidence and expectations.

Automobile sales into the era of electricity, has been inevitable, in the easy Car network first opened vertical car dealers before the sale, the traditional electric business has entered early. July, the first to sit in China's e-commerce head of the day Cat Mall launched the first car festival, marking the traditional electric business to enter the automotive industry. Easy Car Network is now the first to create a car vertical electric business model, traditional electric and vertical car website who is more suitable for car e-commerce discussion in the industry has been intense expansion.

Buying a car is a technical job.

Whether from the early information collection, or to the late actual purchase, the car will cost consumers a lot of time and energy.

In a way, buying a car is a technical job. Traditional electric power providers do not provide consumers with authority, comprehensive car information, so that consumers still have to go to the car vertical Web site for information collection, and then return to buy, the consumption experience is greatly reduced; In addition, the traditional electric business customer group and the automobile consumption target group Cross contrast, the coincidence degree is not high.

In the traditional electric business platform, flooded with a large number of low consumption capacity of the crowd, and these consumers, is not the target object of car sales. Even with the purchase capacity and purchase demand of the traditional electric consumer, has become accustomed to the traditional electric goods category broad, uneven quality of the shopping experience, it is difficult under the same platform to form the purchase of automotive Commodities Trust degree.

The worry of buying a wrong car and buying a wrong T-shirt is a huge gap in cost consumption, which is bound to result in a highly difficult sale.

and car vertical site for many years focused on the automotive sector, with comprehensive automotive information and automotive consumer services.

From vehicle information, automobile market dynamic, car consulting, car owners forum and many other aspects, forming a comprehensive automotive consumption chain information integration, there is such an industry foundation and platform advantages, not only accumulated enough car users, to ensure the quality of the target population, but also in the automotive field accumulated a wealth of manufacturers and distributors resources, Bridge-type communication platform has been formed.

On this basis, the courage to take the road of vertical electric car, not so much as the car vertical site chose the field of electricity, it is more like the electric business in the field of waiting for the car vertical website to join. Take the easy car network as an example, the establishment of electric business platform, fully activate its own information flow, enough to build a perfect car vertical business ecosystem.

Consumers don't buy because they're cheap.

From the sales model, the traditional electric dealer is still mainly rely on the traditional means of electronic business, in particular, traditional electric dealers in clothing, books, digital products, such as cereals in the field of long-term accumulation of ways and means. For example, low price strategies, these strategies do attract the attention of consumers, and can achieve the purchase, but the car such high price, difficult to choose, heavy experience, heavy brand products, the traditional means of electrical business is difficult to make consumers pay, such a problem for the traditional electric business is deep-rooted, short-term difficult to solve.

and vertical type of Web site more understand the heart of the consumer car buyers, more aware of the consumer's network use habits, vertical types of Web sites can be built in the automotive E-commerce platform, in the operation of management, sales, marketing methods, service security will be more closely closer to consumer demand and habits.

Automobile electric business needs innovation model

Traditional electric dealers have the power of a car's vertical web site. After years of accumulation, the traditional electric power company has formed a comprehensive electric business system, such as payment management, supply chain management, logistics service, after-sale service, and so on, and the traditional electric dealer with the example of the cat also has preconceived strong brand assets.

For consumers, these are irreplaceable advantages of other brands, if the traditional electric dealers can pay enough time, manpower, financial resources, can also layout a longitudinal depth enough of the car plate, which will be a big impact on the car vertical site.

and to easy car network for the representative of the car vertical website, although not overly worried about payments, distribution, logistics and other lines under the line and after-sales service and other aspects of the problem, but can eventually break the traditional model of the shackles of electric business, developed a car for the field of revolutionary electrical products, it is the direction of future car vertical web site thinking.

The future of electric business development, industry segmentation and focus must be an important trend, the automobile to the electric business area, not only to provide consumers with more services, but also for the commodity into the field of electricity to provide a possibility to explore a road.

The traditional electric dealer in the horizontal cross category more premise, the input-output benefit, the short-term value return and so on question will imprison the pace the size, but the automobile vertical type website in faces the innovation pattern and the industrial chain consummation question, also has a long way to go.

The road of Automobile electric dealer, a long way to go, whether it is the traditional electronic business led by the cat, or the vertical website for example of easy car, all need to explore and create a new space for car consumption, only so, buy a car like buy clothes as simple and convenient era, it will not be too far.