Where is the traditional way of online education free and paid?

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Text/Huang Online education It's beautiful. 39 Articles

Recently, a very interesting thing happened, online education for the military force to insert strong, traditional education is changed or continue to adhere to the same? June 19, 2014, it is said that educational institutions with official backgrounds have released a new product------------------------ And to attract Jia-Lang's eyes is not the product itself, is precisely the product model. So far, the only official online education product, but also k12 online education products, the main charge of the product.

Earlier, YY and New Oriental parted, launched 100 education, the main free TOEFL IELTS course, cut into the core business of the new Oriental, suddenly the entire education industry turbulence. But also has the internet thinking lei sits, is lets the free online education become the hot topic, seems the Internet education spring arrives. But for educational products, the user's knowledge is paid, free of charge is still behind, this in the education industry can not be a storm, other industries may have problems such as profitability, some people worry that the free education can not be profitable, it is alarmist, profitable way to the sea. Free online education has 100 education, and the introduction of the paid products of the institute is a double-edged sword, so that anyone who questions the spring of online education is speechless. Both 100 education and Hui College are aimed at reforming the traditional educational model.

100 education can take on the pioneer of reform, what is the ability of the Institute to tie it up? Before the beginning, Jia Lang introduced the product briefly, which will see some things. First look at the product introduction and just download the use of products, the initial feeling is not a product interface, but the product feels familiar. Yes, this April, the school published online education products E learning, to personalized education as the starting point, to do the education of the O2O model, the recent further adjustment to do personalized group, in the online education on the road more calm and direction. E-learning is itself a student, parents, teachers tripartite client products, with the help of large data analysis, the creation of a complete Internet education ecological structure. However, because a one-to-one service prices are generally relatively high, will inevitably lead to many students can not learn, and Hui College is precisely a midrange product

。 From the Hui Institute of Products and e-learning in contrast to see a lot of difference, traditional education is a long version of education, Hui College is accurate and efficient, the former one of the goals is to solve the problem of high tuition fees, time-consuming and so on, another 100 education and the New Oriental War, very interesting, but Jia Lang to remind that today is not the early learning of the new Oriental, Want to learn a big one unprepared, still have difficulty.

Reason one: Have a good father

It is understood that Hui College's capital Source is the Ministry of Education special funds support development provided, and at the conference site, China Education International Exchange Association Secretary-General Shao said: since 2012, Association of Cultural and Educational Creative Research and Development Center and the Beijing Temple Mount Education Consulting Co., Ltd. to develop education as the theme of innovative cultural communication platform Hui study cloud. 2013 Hui Study Cloud obtained the national cultural industry development special funds support, become a national project. This shows that the new Oriental, learning big, good future and other traditional educational institutions in the online education products, in addition to the capital is strong, the establishment of a long time, suddenly become cock silk, the former many educational institutions in the eyes of the Gaofu, and now in the Hui College eyes may be cock silk. It is not difficult to see why they dare to challenge the traditional auxiliary education, want to create a new educational ecological circle.

In addition, the emergence of the Hui College, it is possible that the National Education Department of a test water products. It is well-known that the change in the educational system takes a long time, and online education and MOOC all let society and school change up, even if there are many famous schools, such as Tsinghua, Peking University, Fudan, transportation and other universities have invested in MOOC research and testing, but still can not be rushed to the national promotion, can only have a mature experience, In order to avoid unnecessary turbulence. and the Institute of Wisdom is one of their many attempts, with the help of the first line of operation, to see more things, such as the early search, although the end of the end, but to leave a state-related institutions is a valuable experience, they can not from Baidu, 360 and so on, can be obtained from all of them, To regulate the whole market has a better guiding role, rather than the layman to lead the expert.

There is a good father behind the institute, with abundant resources and freedom to operate the project, there are quite large capital, this is a lot of organizations can not belittlin.

Reason two: Unique campus resources

It is reported that "Hui College" products officially listed in the country's 15 provinces and cities in the 30 top secondary schools in the internal testing, see whether this data is not up to, this is a school from the campus and hit the outside of the product. It is said that the future will even be attacked by Hong Kong, Macao and Taiwan. Of course, a lot of resources do not represent a big advantage, the opposite ask a lot more. The difference of personnel, education, the difference of students, the standard of evaluation and so on, Jia Lang will be introduced in detail later.

Reason three: Cut into the precise K12

It is a good attitude and practice to have a national resource, and the Hui College team is not a snob and wants to subvert or reorganize educational institutions. In the field of K12 online education, Jia-Lang has been looking for ways to see cases, want to know how to break through, do not want to have too many new platform to enter, because the early days, this is destined to be a black hole, what is inside is not clear, so always encourage to do vocational education. But it may be a good change now that there are national levels to push the field.

At present, there are a lot of K12 online education platform, Jia Lang knows a few, such as learning large e-learning, good future school, baby tree, ladder nets, new Oriental online ..., with the Hui College will be more intense, and the field is not yet successful experience, strong as the new Oriental, learning and so on in the night ahead.

Reason four: Big data, Internet education, cloud ...

Hui College's positioning is accurate and efficient, with large data to create Internet education products, for students and parents to provide both the wisdom of learning terminals. Simply put, in the K12 field, is the ladder net type, e study big competitor. Have paid attention to E learn large products may know, it is a tripartite terminal products, and walk is the path of personalized education, above this, Hui College and E School is the same. But the institute is targeted at the junior high School student group, perhaps in the future other levels will launch the corresponding products. This strategy and the earlier Jia Lang mentioned integration is consistent, do not want to use a product to meet the needs of all ages K12, and finally injured or themselves.

However, a good platform to profit, in the spirit of Challenge, Hui College became the first K12 online education of the pay tool, do not provide free, only pay. According to the chief planner Mr. Peng, the Global Times said: "Our current pricing of this product is a semester, learning" Hui College "products, more than 100 days, six months of time, the use of this product the entire charge is less than 2000 dollars. A product of almost 2000, also not ordinary people can use, learn slag want to become Couba or to pay, even if the convenience of online education and resources, but want to get something for nothing, learn slag after all is learning slag. Although the teaching method and the form change, but the study person still does not change is the matter which has no way. Of course, they also have a remedy, but also very good, there is no financial strength to buy, such a crowd there are several ways, one, we certainly want to do some charity and donation of the cause, two, some charitable organizations to donate, this is a compromise method

The price of the product is a controversial point of the Hui College products, whether it is difficult to achieve, the other is data.

Whether or not to challenge the traditional education, or to have the clout. Even if the 100 education want to use data and free strategy, but also because of the YY education data and analysis, but also dare to pay the heart, so the Hui College want to better go on this piece of thinking, and the traditional education for more than 10 years of user data resource pool is not virtual.

The third point is product planning. Recently, Jia Lang has been studying this field, saying that a product is difficult to meet the entire K12 field. Hui College is targeted at the junior high School student group products, follow-up whether there are other age-level products, the need for team vision and ideas. To use different thinking to do different products, is a K12 online education product advice!

4th, do not dare to face the opponent. As a reformer, we must have a strong face to the traditional education, 100 education directly to the new Oriental, then with the e-learning products similar to the Hui College why not come directly. Lianga all see is a competitor, do not hide, no clear opponents, it is difficult to let users understand that these two products are similar, what is the difference? Tell users the different products in order to better attract users. At the same time, I hope that Hui College can really become an ally of 100 education.

In the online education pay and free debate, no one is right, free to conform to the core idea of the Internet, but also can quickly obtain more users, and the following is a series of problems, and pay, although for education, the user's knowledge is paid, but the user pays the premise is to let the user initial contact, try, Finally decide whether to buy, so this is the disadvantage of all paid products, when the conversion? Only when the free education goes slowly, more and more users are addicted, and when they become veteran, they are the world of paid products, which is one of the reasons why the new Oriental will not do the platform. New Oriental want to do online education, but they are strong content, that is, content traffickers, regardless of the words, or the recent Couba alarm clock, are difficult to carry the reasons.

Paid Internet education is also coming, 100 of educational allies, traditional education you still insist on, insist?

Note: Author Huang is online education first (only) from the media (private micro-signal: WO8013520, public number: Hjialang), a large educational institution practitioner, sharing educational practice experience, pay attention to online education industry development! Online Education Elite thousand Crowd: 143311349.