Where is the travel app "Money"?

Since last October I have invested in a larger market research, mainly using LBS technology to serve the tourism market. During this period, I contacted different levels, different fields of friends, including some well-known investment institutions of the elite, most of them tangled in the current tourism market app profit way, although, through the mobile phone to download, can achieve greater universality, but the "money" path is slim. I made a summary of the analysis of the app in the tourism market.

We take Lijiang as an example, through the Apple Store in the simple query, about Lijiang app has more than 30, can be called dazzling, as a half professional I, first of all, it is estimated that most users are lucky. In fact, we can classify many apps from different angles:

1, from the origin of the consideration: some of the app is the Department of the family, the release of the app's business has its main web site, through the app as an expansion of business, the formation of a larger revenue, the general realization of the method is through their own market position to promote or use the price lever to do tilt; and some are image engineering, a Let the government or operators also follow suit to launch their own app, with their own resources and capital advantages of a strong market, but also the grassroots entrepreneurial team, some of them are enthusiastic and some unique ideas to win the user's pro-Lai.

2, from the functional considerations: most of the app's function is information type, to provide users with "eat, live, travel, play, music, shopping," the comprehensive information services, the function of a perfect combination of lbs technology, so that information points more intuitive and effective; and some of the accessibility, will guide interpretation, social and other functions into the app, However, considering the limitations of mobile phone performance, we can only provide the outstanding features of the individual functions, and other functions are attached to the model;

3, from the style of consideration: as the performance of smartphones, interactive app has become the mainstream, of course, there are a number of magazine-type app, but also early development because there is no profit and survived the market of it garbage.

However, I personally think that the tourism market app has several misconceptions:

1, simply consider the amount of download and registration amount is meaningless. In addition to the Ctrip-like extension of the app, other app downloads are not particularly significant. Because tourism consumption is accidental consumption behavior, if the tourism market can not be extended, tourists leave the destination, the app almost no longer has any meaning, the value of advertising will disappear, the more download also means that the more unloading.

2, Information + resources is not equal to money. What if some apps claim to be able to integrate tens of thousands of business information? How much more can you say? The result of too much information is that the user has no choice but to do the same. This is similar to the "Beauty", "palm purchase" The birth of the reason for a tourist to travel to destinations, more need is the expert's recommendation and selection, rather than throw a lot of information for users to do. As a result, developers fantasize about making money from this information for advertising, but I can tell developers responsibly that the information will not feed your company even if it pays off.

3, the tourism market need not cultivate. The so-called market cultivation, must be to face the repeatable consumption behavior. Tourism is the opposite, especially long-distance travel. Did not hear a tourist came to Beijing, to go back and forth through the Forbidden City several times before buying tickets into. That is to say, a tourism product, if not in the travel site to make money, it is estimated that there is no chance of making money, this is back to the first misunderstanding, those downloads and registration amount is just passing smoke.

4, the overwhelming may not be able to win. I have seen many of the city's app, give me the feeling is in the eyes of most developers to travel is too superficial, a template is entirely editor's keyboard Kung Fu, Scenic introduction expatiating, business recommendation pierced, not thirst to become the tourism market app Terminator.

Of course, there are some app walk travel notes to share the product line, I think it is insignificant, look at a few major portals of the introduction module to know that the Chinese users of predatory information for free use, let this share due to the exhaustion of resources and died.

In fact, most of the travel app developers make a common mistake, is to try to use advanced means to replace the past tour guide, but not through the market to explore how to do this substitution. I believe that any tourist needs a trustworthy guide, because people in a foreign land, professional help is a safe, can make travel more quality. And most apps provide a lot of information, often ignoring the key step of the last kilometer, which is how to turn this information into consumer behavior, and past guides have done a great job in this key, or even overdone it. Therefore, mobile payment platform will become the key to the opening of the tourism market.

In short, considering that users belong to the nature of the floating population, the tourism market of the app must have a quick money back business model, otherwise, came to the guests, gone without friendship, our "money" where the road?