Where is the way out of smart wearable equipment?

Absrtact: In the high intersection intelligent Wearable Equipment exhibition area, the intelligent wearable equipment may connect the telephone, sends the text message, the fixed alarm clock, the measurement movement and the sleep. Reporter Xuan Hui wrist-style intelligent wearable equipment dazzling. Reporter Xuan Hui took a lot of product functional appearance convergence in the high Rendezvous Intelligent Wearable Equipment exhibition area, intelligent wearable equipment can be connected to call, send text messages, set alarm clock, measuring movement and sleep. Reporter Xuan Hui photo

Wrist-type intelligent wearable equipment dazzling. Reporter Xuan Hui photo

A lot of product functional appearance convergence industry suggested to break into the international market

Focus on the 16th session of the High Fair

This year's smart wearable equipment is hot, sports bracelet seems to be swept around the world overnight, the high fair also comply with this trend, in the 1th Pavilion set up a special smart wearable zone, dozens of exhibitors show their products, as well as beauty models live wear products, murder a large number of photographic enthusiasts camera memory.

However, the layman to see the lively, knowledgeable to see the doorway. The exhibits on the high rendezvous are highly competitive in appearance, and these intelligent wearable devices are almost the exclusively of the hand ring and occasionally some necklace styling. But in the functional division is becoming more and more fine, the elderly, children, and even pets have a dedicated smart bracelet.

Where is the way out for smart wearable devices? In this respect, some people in the industry worried about wearable equipment, "winter has Come", the proposal to go out to the international market.

Wen/journalist Wangna, Shaolu

Intelligent Hand Ring modelling is identical

Yesterday, the reporter "scanned" The high fair 1th Hall of Intelligent Wearable Zone, a rough number of more than 30 exhibitors show their own production of intelligent hand ring. "Bracelet" of the general shape can be divided into two categories, fashion movement wrist band style, its modelling to streamline mainly, and the classic atmosphere of the watch style, the latter generally known as "smart watch", the shape of the machine, retro.

In many similar products, some of the modelling more novel and unique, undoubtedly more attractive to the audience's eyes. One of the exhibitors invited a number of beauty models to display their products at the scene, attracting a lot of viewers to stop. Their products in addition to hand-ring modelling, but also developed a necklace modelling, design into a crystal pendant can be hung in the neck, but also designed as a button-like, you can simply not in the clothes, even as earrings sandwiched in the earlobe.

Attention to the equipment of the elderly children

When interviewed by reporters, ask some businessmen, "where is the advantage of your bracelet?" "Most businesses believe that a leading edge is the main feature." Reporter found that the scene shows the function of intelligent wearable equipment without movement monitoring, physical monitoring, satellite positioning and so on, but through its different app software support, the business of the device to the function of a subdivision, with a lot of specific people-oriented equipment, including the elderly and children's professional equipment is particularly large.

For children's intelligent wearable equipment, its function is mainly satellite positioning, so that parents can always know the location of children, plainly is a "locator", this kind of children's watches mainly. Reporter saw a children's smart watch, known as "where the children, one hand master", parents can check the location of the child through the mobile phone client, the watch also equipped with SOS system, can be a key to parents for help. The competition in the Children's Watch field is fierce, some children watch the telephone function, parents, children can talk through the watch, and some children's watches set up the function of the home school platform, parents, teachers can learn from each other's children in school, family situation; some also extended the concept of children's watch to pets, Develop smart pet rings that allow owners to know their pet's location the first time.

There are also many wearable devices for the elderly. In addition to positioning, the old people's equipment will be accompanied by a lot of physical monitoring and other needs. One of the exhibitors also specially developed a smart fall alarm, its main function is the elderly fall automatic alarm, let the family the first time to know where the old man fell, can be the first time to inquire about the elderly situation, to determine whether the need for rescue and so on. In addition, for the elderly sometimes forget to take medicine, but also attached to the medicine to remind the function; for the elderly not suitable for strenuous exercise, with the exercise of early warning function, etc., for the elderly more value family care, with the timing of the warm voice prompt function, these are very targeted humanized design.

Industry Analysis:

Voice: Wearable equipment industry shuffle has been very serious

2014 was generally considered to be "smart wearable technology Year", but in Shenzhen Ming nan Hui Tai Technology Co., Ltd. in charge of Huangshuling, wearable equipment is not something new, as early as more than 10 years ago, her business began to engage in wearable equipment development and production.

What wearable equipment products are available on the market? Huangshuling that the current is the big hot sports hand ring is actually an up-and-comer, and will be able to wear equipment to the public view and in the industry to establish benchmarks to count Google glasses. In fact, some wearable medical equipment has been unveiled in the market and has become rampant, such as the wearing of sphygmomanometer devices. At present, Huangshuling Enterprises are also developing watches for children and the elderly safety, positioning products in foreign countries have been promoted, in the domestic people do not calculate much.

In fact, although wearable equipment has just begun to pop in public view, Huangshuling feels that "winter has come!" "In fact, the market for wearable equipment is already very serious," he said. In the past July or August, Huangshuling said that Shenzhen one months, there are a good dozens of manufacturers closed down, the reality is actually very "scary."

"Too homogeneous, the threshold is too low!" In yesterday's interview, Huangshuling and reporters used the "homogenization" of the keyword. In the past two years, Huangshuling felt that the industry had been growing savagely. Many of the former MPs, u disk, mobile phones and other small and medium-sized enterprises have poured into wearable equipment, but the real money should not be more enterprises, with core technology enterprises less.

"We have spent more than a year on the development of a smart glasses, spending millions of of dollars, the return can be fulfilled on time, it is difficult to say." "Huangshuling believes that it is hard to make the most of the time and effort to do research and development, but more to earn faster money.

Recommendation: The product tide to go out to the international market

Haibo is the CEO of Shenzhen Bolton Technology Co., Ltd., whose company is currently mainly doing Emma Cool Smart wear watch. Haibo's smart watch set watches and sports health records as a whole, is currently attacking the European and American markets, although the price of 129 dollars a table and the current market of the mainstream product prices are similar, but because of good compatibility, master core technology, sales in the Amazon is still good. "I'm confident I can squeeze in the top three by the end of the year. Haibo told reporters.

Haibo that, at present it is the domestic can wear products of the era of sand, go out, or to find a better life for enterprises. "and domestic many consumer groups like to compare, blindly chasing big brand different, some foreign consumers to new brands more easily accepted, but also pay more attention to cost-effective." ”

In fact, many domestic wearable products do exist in the wall outside the fragrance of flowering walls, and haibo, like the Huangshuling Enterprise products are currently mainly export foreign trade.

The operation of the ring overnight began to sweep the world, and Fitbit inseparable. At this high fair, Fitbit also has a new product debut. The advent of the first generation of Fitbit Tracker in 2009, less than 3 years ago, Fitbit in North America set off a movement health boom, under its guidance, the smart hand ring storm is also sweeping to China.

Despite its own smart watch, Haibo is now looking forward to the listing of Apple Watches iwatch. Haibo is looking forward to iwatch's performance, hoping it will lead the smart watch industry to a new field. In fact, "the best of ' rivals ' are the most successful friends in the industry." "Haibo is not afraid of the potential challenges of the iphone, but hopes it will grow as fast as the ipad and Fitbit, making people better aware of smart watches and a whirlwind of consumption, so that the industry will develop more." After all, consumption habits and the cultivation of consumer groups is the most important.