Where is the way out of the vertical social network?

This question, in fact, I have been thinking, really.

But think for a few years, think impassability. I am here, may not say any way out, perhaps can only share my confusion.

1. What the heck is socializing?

We used to talk about socializing, in fact, the relationship between social relations, you will find that there are channels (the relationship from where), there are scenes (why the Association), there are relationships (how to maintain contacts, how to communicate deeply), there are methods (how to communicate) ... Wait a minute.

Now say social, if is the Internet circle, everybody basically says two thing, one is social Networking Services, one is social receptacle sites/apps.

The difference is that Social Networking services serve real social relationships and project real relationships into the network, and Social receptacle Sites/apps is to allow users to build social relationships on the web.

2. What kind of social products survive

If we put our perspective on the entire Network of social networking products, we will always understand two things:

1 The user's energy to maintain relationships is limited.

2 A social product can be applied to many scenarios

So, simple, vertical or diffuse, is the key to the success of social products?

Not really, but who can have a user's chain of relationships, or who can give users the ability to create a chain of relationships on the platform and keep the chain alive, wins.

In the final analysis, time, function, operation method, indispensable.

Early QQ, the core function is chat, but the product operation is not to be said not to work hard, every feature, is a can operate point, this almost let me do the operation of deep feeling, think about, expression, group, voice, video ... Just to make the core chat can be omnipotent. Transfer files, breakpoints, and so on, and let users in the entertainment can be used for work.

Who can quite past work with MSN, work with QQ This rule slowly gone?

Vertical will have a market, such as yy, such as the Mo.

But to think about their corresponding scene, yy is the game used for voice chat, the team command, then if the UC was born is the time, also selected such an angle, yy is there a chance? Mo is a stranger to socialize, but if the Mo Mo years early born, the result will be than Baidu Hi, Grand Circle, NetEase bubble better, who knows?

3. What is the future of new social products?

It must be admitted that as long as the existing social giants do not make mistakes, or the user generation does not change, the new social product will not have a future, whether it is vertical or generic.

For example:

Business Social

The problem with the business social app is that it keeps saying that it's a working version of micro-letters, but can't the micro-letter work? Says who?

and the business social web? Oh, how much does LinkedIn use at home? Doesn't seem to be much. Gifted, the street, the sky ..., which one is not either a small ad gathering, or a recruiting channel, or dead?

Finally, business social networking is best to first study how businessmen usually socialize, now called business social, I really do not want to vomit.

Non-business class?

YY has not seen other games in the voice products (oh, please note that YY is the earliest because it can provide high-quality voice in the game, only to become the so-called social tools in the later stage, but in fact its foundation is not stable, leaving the game, how many users will use YY?) 9158 is the show, there is basically no social elements, but there are social elements.

Gay applications and more non-business applications don't understand.