Where is WhatsApp's charm?

WHATSAPP, this does not have any fancy, and this very simple mobile communication application, but in the US App Store pay list, currently he is the first. Foreign media roughly estimate that the user who owns is 2 billion to 300 million.

Unlike other similar communications applications, chat expressions, games, social circle sharing, these features WhatsApp , and no more personalized settings. Adding your own cell phone number is the only the user needs to do , automatically pulls the list of users who use WhatsApp in the Address book, and then sends them messages, including text, pictures, voice, and video.

WHATSAPP CEO Jane Kom said recently that users of the app would send and receive more than Twitter, handling about 20 billion messages a day.

Why is a communications application that costs 0.99 of dollars to stand out in such a competitive field?

On the American question and answer website Quora, a WHATSPP user answered the question. His answer was voted for by 790 people. Perhaps, this answer can bring you inspiration:

I use WhatsApp because it does what the operator should, but doesn't. Since I have bought the operator's unlimited volume of data Flow package, why send a mobile phone text message also need to spend extra money? SMS is also data, I do not care how it is achieved, it is data, only hundreds of bytes large. If I have purchased a 5GB data flow package and you want me to pay 10 cents for each message, I'm sorry. I stopped texting a long time ago, not that I couldn't afford the 10 cents, just because the price was completely unreasonable. Also, sending an international message for 1 dollars per article is a robbery.

WhatsApp solved the problem. It says it is a substitute for mobile text messages, and that it does and can replace SMS messages for 2 to 300 million of users who have purchased data flow packages. If you have someone's phone number (for example, get a person's card), you can leave a message for him. No money, even if the other is abroad. WhatsApp also does not require additional registration procedures and is always "open".

Compared to other communication services, BBM can only be used on BlackBerrys (and perhaps some services only on the iphone), MSN has declined, Facebook's user interface is terrible and there are a lot of vulnerabilities (I can see all the Facebook messages on my computer, but I can't get a lot of them on my phone). , but also mixed with a lot of "praise" and other unimportant reminders, Gtalk will be automatically logged in a period of time, and you need to add each other's Gtalk account, but also to obtain the consent of the other party. All these problems, WhatsApp.