Where should everyone go to express it

In June 2014, the stop of Shanghai Post pushed "Everyone Express" to the cusp. Everybody courier founder Xie Qin repeatedly publicized "Everyone courier is not a courier company," trying to take off the top of everybody's express delivery courier. So, "courier" courier what exactly? Where will its future come from?

Contrary to the difficult survival of courier in China, numerous similar models in the United States have flourished. Companies such as DoorDash, Instacart, Postmates and TaskRabit in the United States all use the crowdsourcing model to attract social free agents to their own platforms and provide distribution services for businesses and individuals.

Among them, Sequoia has just won $ 17.3 million financing DoorDash started with food distribution, and strive to create a reliable and efficient logistics network, I hope the distribution of the territory expanded from the food to go, and ultimately achieve "what can be sent."

And everyone express the development model and DoorDash completely different. The beginning, everyone courier platform, as long as the object in line with norms, can be free courier delivery please. This development model in the short term attracted more than 700 million registered users, nearly 2 million registered free courier. Precisely because of its rapid development, has drawn the attention of relevant departments, and because of its courier business license was halted.

"We are not a courier company, we do not do courier business, there is no courier distribution center, we just provide users with a platform for publishing and receiving information," Xie repeatedly emphasized.

Zhao occupation, a well-known IT and intellectual property lawyer and legal consultant of China Internet Society Credit Evaluation Center, said that under the "Express Market Management Measures", courier refers to the express delivery within the promised time limit. Delivery refers to the letter, parcels, printed matter and other items in accordance with the address of the package delivered to a specific individual or unit activities, including sending, sorting, transportation, delivery and other links. From the service content point of view, "Express for all" provides the information release and brokered services, rather than the sender commissioned to provide delivery services; from the process point of view, "Express Express" provided by the service itself does not include income Send, sorting, transportation, receipt and other sectors.

However, the postal administrations' attitude toward "courier for all" has forced them to adjust their business models so as to draw a clear line with "express delivery." Next, "Everyone Express" "I want to ship" function will gradually shift to the background, into a mutual aid. "Today you helped me piggyback a thing, save character, get points, you can get someone else's help tomorrow, no longer involves payment."

Next, "Everyone Express" will be marked "free to buy" and "boutique purchase" two major functions. "Random purchase" function released by the user on behalf of the purchasing needs, free courier to help buy. "Boutique purchase" function provided by the B-side merchandise merchandise, free express delivery for "Everyone Express" users to provide these businesses purchasing services. At present, the B-side merchants that expand the "boutique purchase" become the main task of the team under the courier delivery line. They want to create a closed loop of trading around the merchants, users and free couriers. Xie Qin believes that this can find the source of the goods, to ensure the authenticity of the purchase of goods; more crucially, so that everyone is an e-commerce platform. However, Xie Qin also said that if the policy allows, the ideal state should be that the e-commerce platform to integrate business resources, courier delivery logistics resources for everyone, both together for consumer services.

"Courier," the effectiveness of change strategy, courier in the innovation will go from here? However, the domestic environment can give such a fresh mode of courier for everyone a more tolerant attitude? Many questions, can only be left to time test.