Where the customer abandoned Han Han tens of millions of ads smashed sound behind

Every guest really for a long time no movement, once street sidewalk brand ads are all the hot scene has been a long time did not appear.

The past year has been a year of years of reflection, and excessive silence has raised questions about how long a red flag can be played. However, aged or that old, every guest "retreat" after the comeback seems to be more high-profile.

Before playing out of all the objects, but also invited Han, Xiaoming, Li Yuchun and other big-name stars endorsement, all the guests this time to go to the most fiery stage in China-China's good voice. The legendary 1-month "flash" Chinese good voice is true, according to my understanding, every customer is in fact early intention of the heart is a good voice in China, but in this year's sound official broadcast before, there are fast men and many similar http://www.aliyun.com/zixun/aggregation/ 32760.html "> Talent show, where guests also want to see whether the good voice will continue to be the first ace of entertainment."

July 12, China's good voice in the second quarter of the official broadcast, see the first issue of Liao Beina, such as the strength of the players, aging immediately, is a good voice.

Then, where the guest negotiation team to Shanghai, half a month after the set up cooperation, the next half month to implement cooperation details. This is the origin of the one-month "flash".

Where guests and good sound cooperation highlights include: Brand image authorization, the development of peripheral products, good sound actually want to make similar to Disney's brand products, the development of the task to the visitors.

And in all of this cooperation, the biggest wonderful there are two: first, the Chinese sound of the final stage, the students wearing the shirt will be "every guest" design customization, where guests will become a major protagonist. Second, every guest will choose at least three students to endorse the brand of every guest. And who are the three students?

In fact, we can look at the age of micro-bo, aged students inadvertently seem to say too much. According to my observation, aged in micro-Borrie sent a lot of good voice and the students of the photos, but the real artsy in the form of black and white released only three people: Bisha, Zhongweijiang and Tri Tianqi.

Crow Throat bi-summer, I very much like, old Simon although has left a good voice, but this old rock youth is a story, Cui big throat call itself "Gaga", dare to say dare to sing, have personality.

Do people like them? But whether this is the spokesman of the final choice of the people, still not good to say, however, can let the old, even three of the exclusive black and white artsy, behind the fact that there has already been cooperation. In every guest's website, I also found Bisha for the design of the clothing series. Look, this cooperation has been a low-key start.

Where the guests selected three people, but Bisha and Tri Tianqi can finally enter the top three, can finally become as the last year's Wu Mo the same big names? It seems that every guest is still in custody.

It is reported that this time, every customer and good sound cooperation, investment near tens of millions, coupled with the late garment production, advertising, the overall cost more than tens of millions. With the sound process, where the three-person spokesman for the series of ads will once again in the major cities in the streets of the street licensing landing, a long-lost fan of the cyclone will again blow up.

The story of a guest spokesperson

Where the choice of the spokesman is mostly the topic of the characters, such as Han, such as xiaoming, each choice of spokesperson, aging must be painstaking, must choose to have a story, can deduce a good copy of the corner.

But here's an exception, Dan. Dan Film in general, I do not have much of a feature, where the guests elected this spokesperson, has been a strange mystery case. Not long ago, I know a great many understand that there is actually a fun process. This weekend, 嬛 嬛 to give you a little chat about the entertainment circle story.

It is said that the earliest fancy actor ye, and later on Weibo on the hot fire of the president of the Chinese society, proved that ye is actually a very interesting personality, the original old fancy he is right. When all the guests and ye company to talk about, Ye and Dan in the same company, and Dan is their brokerage company that time the main push the candidate, so with every guest jokingly said, you sign ye words, buy one get one.

So every guest first signed the Dan, because ye negotiations need more time.

But unexpectedly, aging is also a "old" guy, a blink of an eye to the Han cold. Frankly speaking, aging is still a Wen Qing, and Han cold temper temperament more on the road. So, have the final result, signed Han Han, but also signed the Dan.

At the beginning of last year, every customer chose whether to renew the contract with Han, also had a lot of setbacks. At that time Han Han was caught in the ghost, aging or feel not to judge for good, choose the spokesperson is the other side of the topic.

After the decision to continue to use Han, how to do a good job in Han's advertising, is a huge test.

We are familiar with the "spring, indifferent", in fact, is aging in the suburbs of the road to climb Mang thought out. That day in the rocking car woke up, the window flashed to Changping campus. In the old mind suddenly appeared a copy: "There is spring, no fear." ”

The old Wenqing temperament again shines: Spring, is the season of Haizi. The afternoon sky, cloudless, Reservoir, as clear as Jasper. Aged very like Haizi's that poem: "Spring is my quality." So, he immediately decided, the new advertising copy is used to represent the words of old heart.

But in fact, behind this text, every guest has designed a lot of plans, which have "not be ko, I will ok". The picture is 嬛 嬛 elder sister to dig from inside the secret information, readers.

Choose the spokesperson, in fact, can see the transformation of all polite quality. Whether Han, Li Yuchun, they have a story, but they are the stars themselves. How to better interpret every guest has been advocating the "civilian fashion", the aging really have a different thinking.

Where the customer shot, the purpose is to choose a story, comprehensive strength of the good voice of students, to the common people's perspective to create new visitors. But will it be Bisha, Zhongweijiang and Tri Tianqi? 嬛 嬛 is also guessing, according to the old microblog speculation.

Zhongweijiang has left, has been doomed not to be the first three or big stars, but even if every customer betting Bisha and Tri Tianqi not, they finally did not win, but they have the inspirational story is enough. In a sense, in the cooperation with the good voice students, where the customer did not gamble, where the customer is to choose their own spokesperson.

According to the old micro-blog, where guests in the good voice of students, also found a real ordinary people to do the endorsement: roadside, street lights, big vest, big shorts, slippers, one hand, he is a cock silk, but he is smiling to you, face life, face life, calmly and smile.

He is you and me he, you have wood have a sense of identity? Positive Energy has wood?

Today, from the choice of star endorsement to the common good voice of students and the ordinary people on the street, which is the "retreat" after the new changes. At the moment, every guest has moved the headquarters to a large relocation to Beijing, in the old words, is to let the company arrogant to impatient.