Absrtact: Today, where the new Web site Alliance Channel Commission rebate Policy, from the original according to the brand to adjust the percentage of the shop to increase the overall rebate point of strength. The new policy "rules will come into effect from August 1.
Today, where the introduction of a new Web site Alliance Channel Commission rebate Policy, from the original according to the brand Commission adjustment for the shop by the total increase in the rebate point strength. New policy "provisions will come into effect from August 1
From the New deal on the alliance, where the customer's own brand to the Web site Federation of the return point has been generally promoted twice times, up to 20%! Where the third party brand merchandise to the Alliance's Commission rebate also reached 10%, the third party brand and where the customer's own brand in the Web site Alliance channel will be in the same position. At the same time, the third party brand also gives the website alliance to provide the more encouragement and the support.
The annual 7 August is the low season of Internet traffic, is also the big electric platform often fights the month, the recent major platforms have different degrees of promotional activities can be seen, this time, every customer's commission policy adjustment, it is not just a sign of trouble, but let a person vaguely feel, the next van may have more action.
For every guest partner, is undoubtedly an unprecedented positive news. High return will directly promote the vast number of webmaster and agents of the promotion of enthusiasm, with the extraordinary marketing intelligence webmaster, can be made by this node mercilessly earn a sum, it is a joy! Of course, this has also promoted the spread of all the channels of customers. For both, everybody is happy. However, for some guest guests, but also left some of their own worries, that is, once the other Electric platform alliance requirements of the second election, the majority of the owners need to make a painful trade-off and sacrifice.
For every guest, is this a bit pushy? The new policy adjustment where the customer to the third party brand merchandise Commission rebate also up to 10%, the brand strength of every customer indeed allows more allies to enjoy economic benefits, but in giving more incentives and support to partners, the same, as businesses, the most worried about is the wool out of sheep, Savvy businessmen and brand makers may not necessarily be willing to cooperate with the new deal. Regardless of the customer policy has been out, which means that no matter what the results of the implementation, where the customer needs to bleed is inevitable, this will affect the profit of every customer?
Although every guest side said that improve the site Alliance return point rate will not affect the overall profit, but the action is not important. The practice is to direct the cost of the price war into a form that will allow partners to benefit from the price war, which has been clearly stated at the annual meeting in 2012.
Compared with other electric platform, up to 20% of the return point, must be able to arouse the other electric business platform enough vigilance. In the time, the private brand to the alliance's return point of 7.5%, the third party brand return point for 5%, and the Beijing-east apparel shoes and hats product return point for 5%, the cat has its own Ali Mother Alliance, the return point does not have a unified value. In contrast, every customer's return point disparity is very obvious, very tempting, which is very likely to lead to other Alliance platform partners in the short term outflow to the van, thereby forcing other electric platform not to take the corresponding response measures. In particular, is about to enter the August, has been released, Suning will launch a new challenge activities, the major platforms will also have to seek potential. May not be like last year's 815 mammoth, but, once the platform by the promotional stimulus, will set off a new round of upsurge. Where the first open to increase the Commission policy, be emulated or surpassed, will be to the guests themselves to bring some trouble.
August is coming, the electricity business will be how lively, let us wait quietly.