Where the customer sincerity product advertisement incident broke out the domestic electricity trader malpractice

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Recently, every customer-prudential products using the state leaders of the large image advertising event was noisy, the industry and Commerce Department has said that the advertisement has violated the "Advertising Act" seventh, "no use of State organs and State organs of the name of the official advertising" provisions. Online commentators generally believe that a considerable part of the network participants lack legal knowledge, and even a handful of people think that this is a marketing tool for customers.

I think that this incident reflects, not only where the lack of legal knowledge of the customer, this is not what the so-called marketing means, this incident is a negative network of public relations crisis, and violations of national law, with the Internet marketing means completely do not lap side. Where the customer is the leader of the domestic electricity business, his advertising events can reflect the widespread disadvantages of China's electric dealers, these abuses may cause incalculable losses to the electric business enterprise.

Lack of sense of crisis

The general marketing strategy is to hit the money to put ads, especially in the group buying industry more obvious, directly to the operation of the money, completely do not consider, once the advertising effect of the network public relations crisis, the enterprise has no life-saving straw. Electric business enterprises in blindly looking for sales channels, reduce costs, recruit agents, but not willing to spend money in building brands above, but also pay no attention to ignore the brand promotion, reduce PR maintenance will bring serious consequences.

blindly chasing sales

The current Electric Company's marketing team is generally focused on the team's sales targets, often blindly chasing sales, while ignoring the hidden public relations crisis and legal consequences. So the company's marketing team will attract eyeballs as the first task, the focus on planning, activities, creativity, manufacturing to attract consumers purchase desire above. In the end, it could lead to a serious network PR crisis like Fank, as well as a waiting law. Electric Business Enterprise Marketing team planning serious lack of calm, leading to everywhere public relations crisis.

Management process not sound

A creative release, certainly need the company's leadership to sign the core, but, where the customer prudential products such a large company, the company leaders even the image of the state leaders can not infringe such common sense do not know? is an uncensored creative program directly online? It can be seen that some of the domestic electrical business generally exist internal workflow is not smooth , the working mechanism is not sound. And once there is no control of the new creative audit, at any time may explode the fatal consequences to the electric business enterprise, does not say violates the law, causes the enterprise the serious image loss, that is also inestimable value loss.

In all, now the electric business enterprise generally has the mentality of quick success, too much emphasis on profit, ignoring the brand nature of building enterprises, manufacturing long-term impact on the above, for the current e-commerce environment information spread faster and faster and national law on the industry's norms more and more, the latter part of the core competitiveness of electric enterprises, Or is the enterprise's service level and corporate brand Word-of-mouth influence, these two are the consumers rely on the trust of the conditions, because of the virtualization of E-commerce, and too much information flow, excellent service level can stabilize the confidence of consumers, and the brand can attract users of the eye, now the electricity business is not doing these things.

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