Where the web game road needs to change the propaganda mode

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Remember the Diablo? Remember those games? With the emergence of the 2008 web game in the country, these classic games have gradually become the game developers to imitate and learn from the object. In the past year or two, countless new products have entered into the huge market of web games, which also includes many well-known online gaming industry leading enterprises, such as the nine cities, NetEase, Sheng, which virtually squeezed the market share of those small game companies. Compared to the 2008 web game of the airborne market, the 2009 China's entire Web game market can be said to be a silent world, the game manufacturers you have to sing my debut, round after round of bombing the entire market, it is surprised to frog one.

Of course, the entry of large game developers also slowed the entire web game market forward pace, after all, more competition, we need to consider how to improve their own market competitiveness. There is an old saying that "the wine is not afraid of the alley deep", but if it is applied to the modern market competition will be a fatal mistake, so the importance of game publicity can be seen. In order to launch more works, manufacturers will need to put more experience into the player's performance requirements for the web game. From the basic needs of the players, to develop a more suitable for the player's taste of the web game. However, these online gaming giants into the web game market, is not that the weaker manufacturers will lose their place? The answer is, of course, negative. These game giants have a first-class research and development team, mature operation team and sufficient capital operation, plus their own brand of publicity, in the market occupies an absolute advantage. This is indeed quite depressing for some small manufacturers, but it is not necessarily a bad thing. This will enable these small manufacturers to correctly understand the market, from the game performance angle, the player needs to find another wide, to win their own development space. So, it saves both itself and the new market for web games.

In fact, the game manufacturer's target group is the vast number of gamers, so only meet the needs of players to meet the needs of the entire market. For the moment, the entire web game market is only in the early stage of development, low threshold to make a variety of games, which directly led to the market a lot of the same type of Shanzhai game. In the face of the homogenization of the web game, the player's first feeling is no new ideas, the subject of old, to some extent, can be regarded as bland. Careful players can easily find that the only immediate benefits and abandon the long-term development of the common problem is seriously endangering the development of the web game market. Of course, with the 09 since the country has increased the market for the Web game supervision and attention to strength, the Chinese web game industry is gradually rational, from the replication, Shanzhai phenomenon of the initial stage of the market, and gradually towards maturity. With the improvement of the players ' taste and the improvement of the quality of the game, the researcher will put more energy on the products, grasp the details, give the players a better experience in the game, and strive to occupy more market share with the fine game. In Chengdu Hansen, for example, Hansen's information from the inception of the quality of service as the goal, shows its long-term goals. Since June this year to obtain the Pine Wo Capital investment, Hansen information has gradually entered the web game, into the people's vision. "Qingcheng", the first 2.5D instant Strategy Web game based on Java's leading technology, has recently been put on the market.

With a good product, the next thing to do is to sell. However, I do not know when to start, the way the promotion of web Games has become extreme, so that players not only not end but also rejected. Exaggeration, seduction, all kinds of "network door" and the damage to individual celebrity image and other vulgar propaganda way counterproductive, resulting in web game propaganda became a synonym for bad. Discard vulgar way, seek suitable game content characteristic, the player is easy to accept propaganda way, it is the problem that the net operator is to be solved. To explore a suitable way for Chinese web game development, this is the king of development.

On the whole, in the future, the Web game will be the main force of the game market. Therefore, we also have reason to believe that in the online games developers and operators of the efforts of the player's needs as the goal, with the quality of the game to attract players, to adopt a normal and innovative way of publicity, China's web game there is still a long way to go. Because only to change the intrinsic essence of online games is to know, is the only weapon to occupy the market!

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