Where to? Chief Strategic Officer: increase the intensity of investment and merger from the perspective of product richness and resource complementarity

April 3 News, where to go Net Chief Strategy Officer Zhao Yilu yesterday said in a media interview, where to go from the product richness and complementarity of resources to increase investment and merger efforts.

Zhao Yilu previously served as executive director of Goldman Sachs investment banking, where he was responsible for the company's capital market operations, investor relations and investment mergers and acquisitions.

In the past year, online travel giants have been investing abroad or getting outside investment intensive. Ctrip last week announced the 2013 investment list almost involved in the online travel of various sectors, art dragon and the same process have been the investment or support Tencent.

Where the Zhao Yilu joined, it also means where to go will strengthen the action in the investment area.

From a business perspective, where to go the primary goal of strategic planning is to gain greater market share, air tickets, hotels, tickets and holiday products are still the focus of development, the new purpose of the business will mainly serve the growth of the hotel business, and the three or four-line city tourism products to the online. Mobile end is the development of air tickets and hotel business, the fourth quarter of last year, where to go hotel business mobile end accounted for 37%, air tickets for 24%, official data, where the February this year, the number of app month active users 7.703 million, more than Ctrip 5.544 million.

From a business model perspective, the platform and direct marketing is where to go next two different directions.

"The more dispersed the market, the greater the role of the platform." "Zhao Yilu said that China has 300,000 hotels and many regional travel agencies, the local product sales channels are offline channels, especially holiday products, the structural disadvantage is not particularly efficient, where the web as a search engine can improve efficiency, so that consumers and merchants transparent.

Zhao Yilu said that more than 40% of foreign tourism products are published online, China's data is 10%, accounting for a very small. Where to go. Through independent technology research and development, set up a team under the line, at the same time, will also consider the direct purchase of unique resources, rich products of the company.

But on the other hand, where to go in the air tickets, hotels and other areas also increased direct sales, such as the hotel area has 84,000 direct sales hotels, where to go recently announced and Hong Kong airlines to reach strategic cooperation, the latter flagship store will be located to where platform.

However, Zhao Yilu denies that there will be too much emphasis on direct marketing, "Our main direction is the platform, the goal is to give consumers a better price to bring the maximum amount of choice." "she said.

As a U.S.-listed company, Zhao Yilu is optimistic about where to go in the U.S. capital markets, and she believes many foreign investors are still bullish on the Chinese market for a long time. In addition to mobile end development, investment and cost data, foreign investors are most concerned about the growth of enterprises, and choose to invest in some of the established areas of the winners.