Where to go direct hotel back to billion

Absrtact: Yesterday, I learned where to go to the net Direct Hotel cash accumulated has reached 100 million yuan. This not only means to where to go net of the return of the average strength to overtake rivals, to bring benefits to consumers; it also implies that the hotel industry pattern is quietly changing, Ctrip and go

Yesterday, I learned where to go to the net Direct Hotel cash accumulated has reached 100 million yuan. This not only means to where to go net of the return of the average strength to overtake rivals, to bring benefits to consumers; it also implies that the hotel industry pattern is quietly changing, Ctrip and where to go to the double strong pattern of the network.

In the past, online travel website promotions tend to gather popularity in the form of a small number of "seconds" or "timed promotions", but those who really get low prices tend to be very few. and the tourism Industry Promotion price war continues to escalate, the consumer gradually tends to rational, has changed from "earns a yell" to become "the Pu Hui type promotion". The return of true gold and silver is the most beneficial to consumers.

It is reported that where to go to the wireless side of the hotel since November 2012 has been returned, and the return of the PC side is now starting from April 2013. By August 2014, the sum of the two cash returns amounted to $100 million.

Yesterday, I personally experience booking the same five-star hotel, the major online tour operators and the return of the average cash.

August 31 evening stay in Beijing Palace Peninsula Hotel, Ctrip the lowest price is 998 yuan, in accordance with Ctrip activities, the hotel has 2-20 yuan, the actual payment of 978 yuan; where to go online direct price of 898 yuan, because is a designated hotel, users from the store to obtain 200 yuan cash return, the actual payment of 698 yuan; Art Dragon There is no this hotel.

According to industry sources, the market on a variety of returns, consumers are slightly inattentive will be a foot into the trap. The most common are: 1 must reach a certain amount of consumption, in order to lead the cash away; 2 in the account if more than a year period, the money becomes an integral; 3 you have to spend dozens of yuan to register before you return to the present.

According to where to go to the network related responsible person, the company to the consumer's return is now genuine. In addition to direct sales hotels, and where to go to network cooperation agents will also launch the return, "we will regularly check, if the cooperation agents have the above traps, we will require rectification or technical shielding of the return show." And for consumers, both can be used in the account of the return to buy where the product, you can also choose to present. ”

Where to go net CEO Zhungchengsu has long indicated that the future hotel will be the focus. As an online travel the most lucrative piece of business, Ctrip and art dragon on this.

U.S. stock analyst Wu Sanmao points out: Priceline is relying on hotel bookings to push the market value to 60 billion of dollars in high, and ctrip to maintain profitability is based on the hotel business generated a huge profit. Therefore, where to go to the net to achieve a more than Ctrip or even higher status, must specialize in the hotel.

According to the 2014 Q2 earnings, where to go to the net new contract hotel volume of 72,000, direct sales of hotel network coverage increased by 77%, to 165,000 hotels; At the same time, the destination division team is still in the monthly new signing 20,000 hotels, the speed of direct-sign hotel expansion. This means where to go to the net of the hotel coverage, for the first time more than Ctrip and the 110,000 and the Arts Dragon and 100,000 home.

In this drive, where to go to the mobile end of the hotel reservation on August 2 exceeded 100,000 orders, more than the art Dragon Mobile end of the hotel's 70,000 single. 2014 Q2 where to go Hotel reservation quantity (Tehr) 7.3 million night, is the art dragon 8.35 million night 87%, Ctrip 15 million night 48%. At the same time, where to go the net 105% growth rate is higher than the art dragon and Ctrip 44% and 64%.

Wu Sanmao think, where to go network flow and app installation is higher than Ctrip, Q2 Hotel inventory will inevitably bring a large increase in the volume of the accelerated growth; Q3 's predetermined volume is likely to surpass the art dragon, catch up with the momentum of Ctrip will be more and more fierce.