Where to go is just the beginning.

Where to go on the market, after the opening is higher than the share price rose more than one times, the market value of nearly 4 billion U.S. dollars. Where to go is a travel search site, compared to the market capitalisation of 7.1 billion of dollars of competitors, the performance gap is still too far, but go to where the insurance before the listing, natural will have good performance.

Where to go? disclosed in the prospectus, has reached a cooperation agreement with Baidu, the next three years Baidu's tourism will be granted to where to operate, to obtain its flow support. Travel bosom every year will give to where to bring not less than 2.1 billion of the volume of browsing, in return, where to go from these flows to gain, more than 1.79 billion yuan of the part, Baidu will get 76%.

Baidu's business intimate products, with the FB map search somewhat similar, search results integrated a keyword related to the richest content, to help achieve a better user experience. The search is more intelligent, users do not need to do too much searching and screening after the search request, you can quickly get the results you want, because this will enrich the content in one page of the form, is standardized, to the user is trustworthy.

Intimate search is still only a start, only to complete a few categories of purpose layout, tourism is just one of them. Has relatively developed mature tourism, in theory, the interests of the Baidu Alliance is eroded, specifically said that the Baidu Alliance will no longer have tourism-related keyword ads, because these keywords have become intimate search, was packaged to go where. From Baidu to where to go to spare no effort to support can be seen, intimate search this product is still pinned high hopes, it is likely to become Baidu business model of the transformation of a major direction.

Baidu Alliance business model, is extensive type, keyword bidding rankings itself is a one-to-many, operating the cost of the business model is actually not low. Now the problem is that to improve the business value of traffic, improve the efficiency of value conversion, it can no longer from the comprehensive search for ants to move like to extract value, packaging is a more efficient approach. And to achieve this goal, the vertical search to do fine is a very reliable way, if you can achieve one-to-one value transformation, the cost will come down, the benefit will improve. This is the first step towards this goal.

Intimate search in the future there is a possible value conversion model in the main direction, will be where to go mode. Baidu will put some of the higher business value of the category, such as tourism, video, electricity and games, to its own related business. After the single category of traffic is fragmented, can support a business listing, will be more than wholesale to thousands of customers to achieve greater benefits, save more costs.

Baidu is currently the most likely to follow where the model, and eventually the listing of the business has three, Archie art, micro-purchase and love to play. Archie Art Baidu has been tilted for several years, the current has a considerable user base, but this business is suitable for the intimate search of this mode of cooperation, still need to observe. The meaning of the video keyword is more extensive, and the suitability of universal search may be better than vertical search, Archie next year will go on the market with the intimate search has flow agreement, still doubt. But the electric dealer and the game, is the most suitable for the intimate search carries on the flow transportation two business, also has the considerable commercial value. Where to go the next practitioner of the pattern is likely to arise from both businesses.

Micro-purchase only online this year, the time is still short, good development. This is the most similar to where to go with a business, do not do e-commerce, but as an e-commerce traffic distribution of a portal, access to the business has been more and more. In the general lack of traffic in the electricity business today, the service opened a traffic access channel, the future becomes the entrance of the company is not impossible. More importantly, the micro-purchase is a mobile product, the development of a promising future. Intimate search to the micro-purchase tilt, is very likely to be a short-term reconstruction of a more valuable where to go.

The mode of playing games is similar to where to go and micro-purchase, this product on-line time shorter, but rapid development. Love play a come out on the access to the intimate search, optimize the game search results of the presentation, improve the efficiency of flow conversion. As a game distribution platform, love to play to the game to bring the benefits of the business is still very large, and its rising momentum is very rapid. As with where to go and micro-purchase, traffic is critical to this platform. If its business can be built around the flow of fixed business model, how much traffic there is a corresponding cost-effective output, like where the ticket, there is no reason not to the intimate search in the relevant categories of all received, and eventually promote its listing.

The use of intimate search to facilitate the listing of its related business, to help Baidu revenue diversification, from the past auction ranked advertising model transformation. Some of the search categories are of high value, some low value, and some have a greater value potential, can gradually be supported, mature one last. If in Baidu around can gather a group of listed companies, Baidu's ability to resist risk will be greatly enhanced, the future development of space will be more extensive.

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