Where to go network open up small hotel business challenges Ctrip

Absrtact: In the near future, where to go online to open up the low-end hotel market, different from other OTA (online travel agencies) in the high-end hotel strategy, to where the network will be locked in various cities in the low price hotels, prices as low as more than 10 yuan a bed or even a few yuan a bed,

In the near future, where to open the online low-end hotel market, unlike other OTA (online travel agencies) in the high-end hotel strategy, where to the network will be locked in the range of hotels in various cities, the price is as low as more than 10 yuan a bed or even a few yuan a bed, covering the guesthouse, accommodation, apartments and hostels.

This strategy in the donkey and the poor travel industry caused a great response, many enthusiasts say this makes their travel more convenient. Ningbo Green pomelo Inn boss Small Swim told reporters, is currently with where to discuss the network, traditional small hotels lack of better promotion channels, many are through the bar, QQ Group, micro-letter platform, Taobao shops and other channels to release the hotel information. Where are we going? The net's sinking strategy just caters to the needs of their low-priced hotels. The boss said that although the price is lower than his expectations, but this will expand the popularity of the inn, reducing the room's idle rate.

11, where to go the network of small hotel business to achieve a blowout growth. In this low to more than 10 yuan or even a few dollars a bed of the low-end hotel market, where to go to the net 11 period average order volume increased by 73.2%. Search volume, where to go in the 11 period of the net low-end hotel coverage of the number of independent users increased by about 40%, weekly average order conversion rate than normal growth of about 25%.

Where are we going? The net mainly provides four kinds of models for these obscure "small" hotels: Group purchase, return, direct sale and night sale. Most small businesses don't like group buying because they can pull down hotel prices. However, the data show that the number of purchase booking is probably accounted for where to go to the Network Hotel business 15%-20%.

In fact, in recent years, where the net has been released to the OTA transition signal.

As a representative of the tourism Search service pattern, where to go the net mainly uses the keyword which the user searches to carry on the product information grasping, and according to the price order, facilitates the user parity rate, to PPC (clicks the advertisement pays for) is the main profit source, its own does not have the very perfect tourist product info

Ctrip as the largest comprehensive tourism website, has formed a "ticket + hotel + Vacation" core products, as a source of income Agent Commission, and occupy the tourism reservation business most of the market share.

There is no direct competition between the two enterprises with different market stratification. However, with a series of changes in two companies and business development, Ctrip and where the network business model has become more and more like, are beginning to "ota+ platform" mode of change, the difference between the two increasingly small. And where to go net and Ctrip between the infighting never stop, in the meantime have to where the net CEO Zhungchengsu in Ctrip headquarters to dig People's event, have Ctrip to where the net refers to the hotel "flips", two business relationship continued to quarrel, even several times in court.

Insiders said that where to go now in the domestic contract the number of hotels is about 170,000, ctrip about 140,000. Although where to go net in the number of contracts to occupy an advantage, but from the hotel reservation business revenue, the 2014 two quarter to where the net and Ctrip revenue is 72 million yuan and 753 million yuan, the gap is still very clear. From the revenue margin and site positioning, Ctrip main business in the high-end hotel market, to where business focus is concentrated in the low-end hotel market. Where are you going? Zhang Qiang, vice president of the network, has said where to go to the network plan to rely on Low-cost hotel market beyond Ctrip.

Traditional OTA easy to ignore the market demand of the 234-line city, the cheap hotel is really where to go to the network to expand the business of a blue sea, but this piece of blue sea depth is unknown. Compared to the Low-cost hotels, high-end hotels in the management of a mature format, cleanliness, comfort, service attitude and hardware facilities have reached a certain quantitative indicators. Small hotel how to guarantee customer experience, still need to cooperate further deeply.