Xinhua Beijing, March 27 with the Qingming Festival approaching, the domestic tourism market is about to usher in the April outing small peak. March 26, where to go online the official on-line theme activities-"Spring Festival", select the most popular tourist cities and tourist routes for users, at the same time, the introduction of the value of cheap stay in the preferential activities, where to go app users can enjoy the return of 90%, can be a minimum of 20 percent stay in the hotel discount, participating in the activities of the hotel throughout the country, Number of more than 1000. According to the reporter understand, the "Spring Festival" activities will continue to mid-April.
According to Analysys, the 2015 China online tourism market transactions will reach 352.3 billion yuan, the chain growth of 25.9%. , which is a great opportunity for online tour operators such as the Internet. February 2015, where to go net chief executive Zhungchengsu said at the annual meeting, "Where to go to the net 2015 in various market segments will reach the full first", including the rapid growth of the hotel business. In the past year, where to go net Q4 Hotel growth rate of 107.7% for the global industry four times times. The increasingly fierce competition in the online tourism market, not only requires enterprises to continuously provide differentiated services, but also the completion of the strategy to put forward higher requirements. This "Spring Festival" also reflects where the network began to lead the industry to do a new round of strategic upgrades. The three or four-line city, which accounts for 56% of China's population, has a large number of hotel resources that have not yet been integrated and optimized, whether it is an international high-end hotel brand that maintains a high sustained growth rate, or a growing number of local feature hotel brands, is a battleground for the future of online travel power giants. Where are you going? NET this sinking strategy, not only is intended to integrate resources, but also to activate the local consumption capacity, thus forming the user-hotel two-way promotion model, to create a perfect tourism experience platform. It is reported that where to go to the network for this event invested huge resources, try to "Spring Festival" to create an online tourism market landmark brand activities, not only to continue to where the network quality and low price of the consistent service concept, return users, but also to further guide the domestic holiday products new model, and actively consolidate the hotel business leading position. Not long ago, where to go the network announced in Shenyang, Changchun, Harbin, the hotel 50 percent promotional activities, more than 6,000 cooperation hotels, outside said this is to where the network launched a "LIAOHSI." This activity has begun to spread across the country, covering 40 cities. According to where to go network related person, "Spring Festival" activities will be the hotel pay/prepaid mainly, and with part of the special purchase products, covering the current most popular travel destinations and lines, fully meet the needs of user diversification. This event, such as to Luoyang to enjoy flowers, to Sanya to see the sea, Mount Huangshan View, to the Suzhou Garden tourism projects will become very favorable. Where to? The network not only for the tourism enthusiasts Select Phoenix, Xishuangbanna, Lijiang, Dali, Xitang, Zhouzhuang and other "long Town" and "gentle water" attractions, but also keen to enjoy the food around the "cargo" to provide the strength of the stay concessions. In addition, where to go continue to strengthen the mobile end strategy. The "Spring Festival" to where to go to the app client users to provide an additional surprise: stay in the hotel to send to the national general where the film coupons, live one night to send 2, in addition to where to go car coupons, live one night to send 1. (Beijing, the IT channel)
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