Where to go to develop wireless market to spare no effort, online travel market competition is increasingly fierce

Where to go. is sparing no effort to develop the wireless end market.

March 17, where to Go (NASDAQ:QUNR) published its earnings, wireless terminal high-speed growth has become the focus of attention. According to its disclosure of earnings data shows: 2014 all year, to where net wireless revenue for 708.7 million yuan, an increase of 434.9%. For the first time, wireless revenue accounted for about 50% of total revenue in the fourth quarter.

In fact, not only where to go, Ctrip, cattle, the same way, and so will focus on the future development of the wireless business, and have made certain achievements.

In the strong consulting CEO Wei Changren, with the expansion of the wireless side of the home, the capital, technology and user experience has become the wireless side of the continuous growth of several major problems.

Preemptive Advantage

Earnings show where to go in the fourth quarter of 2014, wireless revenue was 257.5 million yuan, an increase of 400.7%, and where to go the wireless end of the quarter over 300% growth, continued to the sixth quarter. Meanwhile, in the fourth quarter of 2014, where to go wireless revenue accounted for the first time in the total revenue of about 50%, wireless reservations accounted for the total number of tickets 46%, Hotel night total of 70%.

Where to look, the data above means where to go the network has long been a great success in wireless development strategy, and where to go, wireless revenue of nearly 50% per cent of the world's peers is also the first time.

For the future, where to go Network group executive vice president, Wireless Business Group CEO Zhang said: "Mobile internet will be fully moved to the era of intelligence, in how to make the app become smarter, smarter, where the network has invested a lot of technical strength, will be in the Intelligent Automation customer service, Intelligent automated order filtering is the first service for consumers. More and more focus on what users think, what the user needs content. ”

Before and after the Spring Festival, where to go where the wireless to hatch the car business is also fast growth, in Zhang view, to where car business in the future will be a new growth point of the company.

Beautiful data behind can not be overlooked is that the wireless side of the competition to include where to go, Ctrip, and other online tourism enterprises are burdened with huge capital costs. According to the financial results, where to go the annual product development costs of 775 million yuan, an increase of 142.8%.

"The wireless market is an important trend in the future, not just where to go. Companies in the industry are constantly using their money to pave the way for an increase in the wireless market. "Wei Changren, CEO of the network, said in an interview," if any of the funds in the stagnation, will soon be the whole market eliminated. ”

Four years ago, where to go, CEO Zhungchengsu said: "In the future, all of China's tourism companies will become wireless companies." "In June 2010, the web became the first online travel company to cut into the wireless end.

And Liang Jianzhang is to see the trend of the future, return to Ctrip after the decisive transformation of the wireless end, where the step by step press, trying to stabilize the original market under the circumstances to open up a larger market.

Wireless End contention intensifies

Not only where to go, in the companies that have reported earnings, the passers-by and the arts dragon have invariably put the growth of the wireless end business in a conspicuous position.

As of December 2014, China's Internet users reached 649 million, of which the size of China's mobile phone users reached 557 million, up 56.72 million from the end of 2013, according to the China Network Information Center (CNNIC), a 2013-2014 China Mobile Web research report. The proportion of Internet users using mobile phones has risen from 81% in 2013 to 85.8%.

"There is a saying that ' the wireless people have the world ', is the real reflection of this market." Wei Changren to reporters, "the company's wireless data in a conspicuous position is based on market trends, on the other hand, the rapid development of the wireless side reflects an internet company's leading core technology, the technical advantages of the institutions and investors will inevitably bring confidence." ”

The intense scramble for the wireless side means that online travel companies need to keep developing new wireless users. And the increase of development cost is one of the problems that the online tour company faces in the future.

And two years ago began to launch the mobile end of different, currently no matter where to go, Ctrip, or the way cattle, the same process, its access to a mobile port users are increasing costs.

"The cost of getting a user has increased by several times over the past two years. "Wei Changren points out.

After acquiring hundreds of millions of customers, it is another problem to effectively translate these users into real consumers.

"Continue to increase wireless input is still a theme, at the same time, the company will also be in the user experience in the future hard work, the user experience effect is good, online travel companies in the early accumulation of mobile end customers can continue to use the client, and will also form a sustained consumption." Wei Changren admits. (Edit Yang Yi)