"Where to go" ZHUNGCHENGSU: Technical genius and Flow master

On the evening of November 1, where to go will be listed on Nasdaq. From 2008 to now, the entrepreneurial state has recorded where to go the growth process. From the initial technical genius, to groping the road, one until now the flow of wholesale master, small series selected the "Entrepreneurial State" magazine interview refined, showing where to go all the way, ZHUNGCHENGSU values and methodology. 2009, Zhungchengsu was named the pioneering state of the year outstanding entrepreneurial talent Technical genius: technology to create Value Zhungchengsu Road, from "technical genius" began. Starting from grade four, Zhungchengsu in Shanghai Municipal Children's Palace to learn to write programs with the earliest Apple computer. Three o'clock, Zhungchengsu and a classmate of Shanghai Jiaotong University opened a search engine, named "Search", and later gained IDGVC investment. During college, Zhungchengsu said it was purely a hobby, and the company was sold to Chinabyte when he graduated. And it is in Chinabyte, Zhungchengsu met the news Group business Development manager, was sent to chinabyte work of the American Dafory, only a few years after the story of where the net. Just start to do where, when the Ctrip has been listed, many people think it is impossible to challenge Ctrip. But soon, with better search technology and a completely different business model, "where to" travel search engine has accumulated some users, and gradually cut out some do not provide ticket service and call center services of Low-cost ticket agents business. "Where to go" from the road. Zhungchengsu believes in the logic of creating value for technology, and thinks that if technology can reduce costs and improve efficiency, then the technology-providing people can rightly share the value of this savings. More accurate, more economical ticketing information, is undoubtedly the information provider's requirements and objectives, can be continuously improved, and the machine better, which formed a "go where" can long-term existence of the core value. (December 2009 article, "where" founder Zhungchengsu: "Where to go") good partner Dafory and where to go to the management of the road 2008, but also immature Zhungchengsu and friends Dafory 1999, from News Corporation to quit Dafory (Fritz Demopoulos) And Malaysia's Douglas (Douglas Khoo) and other people to establish the shark Wei Sports, good management Dafory chose "very thoughtful technical genius" Zhungchengsu as CTO. The company sold Tom two years later. 2005, three people again together, co-founded the travel search engine "where", the company's Chinese name is also very authentic--snake Monkey (Asia) Investment Co., Ltd., contains three people of the zodiac. At that time, mainly by ZHUNGCHENGSU and Dafory responsible for "where" operation. In this Sino-foreign team, where the management of the road began to form. Dafory that respect is the most important foundation for the good cooperation of the founding team, "to respect everyone in the team, to respect each individual's ideas, you must also listen to each other, not to waste others ' time." ZhuangChen also does not conceal the praise of two foreign partners, "they are more mature and stable, I am younger, sometimes too impulsive." We have a complementary character and trust each other. "Transparent communication becomes the most important solution to the management team if there are problems and there is still no consensus through management skills," he said. This concept of transparent communication is also integrated into the corporate culture. In addition to the financial department in the company because of the particularity of an independent office, Dafory, Zhungchengsu and all the senior executives are sitting in a large bay office. Dafory and Zhungchengsu sit nearby and can communicate face-to-face. All of the company's reception room and meeting rooms are transparent, inside people's movements, outside can see clearly. (The October 2008 article of the "pioneering state" magazine, where to go: where to communicate without borders the way to rise: information aggregation Somebody said where to go. The rise of the net is because can search for parity, because hotel, air ticket price is at any time change, and go where through technical means, real-time capture this data, so that consumers can know. The reason for success is the "sharp weapon of comparison". In fact, this statement does not see the nature of business. For online tourism, information is too complicated and highly dispersed, which makes the information flow cost too high. And where to go network mode, is not "traffic traffickers", "comparison sharp weapon" so simple. More precisely, information aggregators. Through the means of technology, the flow of information in the industry to form an effective, real-time integration, so that the maximum value of these messages. That's the real value of the web. So, we will see where to go web-side traffic increased, mobile app installed capacity, active degree also increased significantly. If the web end of traffic is because there is a "good dad", the mobile end of the increment is entirely by its own real value to obtain, without the slightest bit of "moisture." Therefore, we can find that ZHUNGCHENGSU's "methodology" is: in an industry where information is highly dispersed, information is aggregated through technical means, presenting these dispersed messages as relatively "standardised" products, allowing consumers to make choices quickly and easily, providing the best solution for B-end (merchant) and C-end (consumer). Aggregation of information at the same time, but also aggregation of traffic, to maximize the use of traffic. Zhungchengsu is more of a master of information aggregation than a master of flux aggregation. The latter is more accurate, because this is the nature of an industry and the nature of business. Said is Zhungchengsu flow methodology, in fact, is also ZHUNGCHENGSU information aggregation theory. ("pioneering State" magazine June 2013 article, "Wholesale flow master?")