Where to maintain the whole channel order of electric business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Brand Enterprises online under the expansion of various channels, often referred to the "channel for the King" concept, with the continuous development of electronic commerce, as a new and complex channels, more and more brand enterprises in-depth.

Now, a few major electric platform flow, market share of the autumn enterprises on the power of electricity business channel has long been burning Ming, the market pattern of electric dealers has been presented, compared to the chain of teaching short, controllable to engage in offline channels, the length of the online distribution chain, distribution network dimensions are not familiar to the enterprise, Full-Network marketing brought about by the full channel of electric business operation, making the multiplex complex situation of electric business channels, coupled with the speed of Internet information and the degree of increase, offline channel order maintenance means to use in the network channel repeatedly ineffective, for the brand Enterprises, The power quotient brings a surge of revenue while also bringing with it the lingering side effects of endless chaos.

First, parallel imports and genuine products in the market, consumers are difficult to distinguish between true and false, brand image is impacted

On the Internet, a brand, especially hot-selling brand, accompanied by a large amount of edge products, and even parallel imports, so that consumers enjoy the network at the same time, the moment is not "similar brand", parallel imports, fakes surrounded, mixed, true and false difficult to distinguish; in a similar to Taobao such a consumer-to-consumer platform, Several large platforms have millions of C store sellers, supply channel authorization is not transparent, breeding a lot of gray zone, for the vast majority of brand enterprises hate at the same time but also helpless, large and small countless businesses, the entire network of sales channels, enterprises to eliminate the true and false, infringement of this, Once the experience of the means into the network environment has already failed.

Second, the channel price system without discipline, the enterprise online under the channel contradictions struggle, inefficient management

On the Internet, you want to think of the merchandise on the internet have sold, you want to expect the price can be found on the Internet, even if the same as authentic, the price is also very different from the channel price system of the lack of discipline can be seen. Online chaos also directly touched the line under the traditional channels of the interests of distributors, contradictions continue to escalate intensified.

In this respect, the majority of brand enterprises in the product line to take the location of the partition, complementary approach, the line generally provides some affordable network of special funds or bank deposits, different from the offline channel products, and for new products and Image section, adopted the line under the unified pricing approach. This will not only ensure that the line under the sales order, and not lose the point of the cake on the tangent.

However, the breadth and depth of the Internet, still let enterprises lose control of the price order management of the channel, on the one hand, the network whole channel information changes too fast, the amount is huge, the enterprise lacks the timely accurate technology monitoring means, on the other hand, the authorized sale Merchant is only a part, A large number of unauthorized even offline dealers may participate in, whether the sale of products or prices, brand enterprises can not be very good timely monitoring, resulting in inefficient channel management.

Third, the whole network of numerous channels, the quality of mixed, brand enterprises control beyond

Nowadays, there are many channels of electricity dealers, such as the day cat, the platform-type pat, Suning easy to buy, Jingdong, when, and so on, enterprises can establish a proprietary shop, can also supply pop forms of cooperation, and more, enterprises may also develop a large number of network distributors, and even in Taobao distribution platform, A brand enterprise will build thousands or even tens of thousands of distributors, and distributors may again set up distributors, layers. Because of the lack of a scientific channel evaluation means, the number of distribution channels at the same time also brought the phenomenon of mixed quality, electric business channel control for Brand Enterprises has also become a problem of the expansion of the road.

Four, the electricity merchant Entire network channel management time faces the problem which the evidence is difficult

Brand enterprises in the full channel operation of the electric business, encounter similar fake imitation, parallel imports, unauthorized and other brand tort, there is difficult to obtain evidence, the situation of human rights, manual control methods do not adapt to the rapid growth of the Internet data, new technology means most brand enterprises are not able to master, even if commissioned by the third party enterprises specifically, The cost of evidence, the high cost of protecting rights, so many enterprises can only open one eye closed, grasping a few typical meaning.

There are enterprises gradually through large data technology to serve the traditional brand enterprises, first of all, from the technical solution to the problem of information forensics, due to the timeliness of information and filtration requirements, and even real-time monitoring, and set up a reasonable alarm mechanism, for most enterprises, to complete this is entrusted to the professional company, The effect is worth watching.