It has often been said that the quality and quantity of backlinks has an impact on search engine rankings, and the location of backlinks is also very important.
Many seoer in the search for backlinks often ignore this point, that as long as the page appears on my reverse link on it, the specific location is not important.
In fact, we are not looking for backlinks to reverse links, we are looking for quality backlinks, a high-quality backlinks can be worth dozens of or even hundreds of of spam links.
All Web pages can be abstracted into three areas:
Head area: Place logos, main navigation, banner ads, etc. Main area: Main content related to page Tail Area: Friendship links, secondary navigation (about us, contact us, sitemap, etc.), copyright and record statements, etc.
The position of the reverse link can appear in the head area, the main area or the tail area, and the following analysis:
Header area: Navigation bar, banner ad may appear. A Web site puts your links in the navigation bar, which is a little less likely, unless you have enough money and relationships. You may buy a banner ad link, if you simply want to get the reverse link in this way, I advise you to save some money, most search engines for the purchase of reverse link behavior is more disgusted, this may not have a little impact on your search engine rankings.
Tail Zone: Your links are most likely to appear in links, most search engines have lowered the impact of friendship links on the rankings, the reverse link here can only be considered inferior link.
Main area: Backlinks from this area are extremely advantageous to your site rankings, and it's best to put your links on the front and left, because the search engine has a very high level of interest in this area.
in summary, the reverse link in the main area of the page is extremely advantageous for ranking, and the backlinks in this area are excellent links.
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