Where to push the new product.

Absrtact: Recently, where to go to the network to launch a new brand to shout, the main category of Airbnb-type non-standard accommodation products, to where public relations, to sound and prior to the acquisition of the sound network has nothing to do with the newly established Smart Accommodation Division is responsible for. According to the introduction, to the platform

Recently, where to launch a new brand "to shout", the main category of Airbnb-type non-standard accommodation products, where to go PR said, "Go to the sound" and the previous acquisition of the network has nothing to do with the newly established Smart Accommodation Division is responsible for.

According to the introduction, "to sound" platform to operate, not directly involved in the listing operation and management, between the user and the owner of the intermediary role, "to shout" for the homeowner to provide information management tools, intelligent door locks and sales platform and other services.

In recent years, with Airbnb as the representative of the travel rental services in foreign countries, this upsurge gradually spread to the domestic. 2013, Airbnb into the domestic, domestic class Airbnb entrepreneurs also get the favor of capital, June 2014, passers-by announced a 100 million U.S. dollar C round financing, the same month, the pig short rental completed 15 million dollars B round of financing.

At present, Airbnb products have two kinds of operation mode, a kind of passers-by as the representative, the availability of direct management, the need for a strong offline operation team support; a short rent for piglets as the representative, the platform only acts as intermediary role, the model is relatively light.

With the boom of the shared economy, more and more enterprises and entrepreneurs join in. Where to launch the "to shout" is not its first foray into the short rental market, 2012, to where has a short rental network with the world to reach a cooperation, users can go to where the Internet to search from the world's short rental source. With the direct introduction of the short-term rental services, relying on OTA's powerful platform advantages, "to shout" or will aggravate the short-term rental industry competition.